Week 29: The Voice continues to fuel NBC


NBCWith the Monday and Tuesday editions of “The Voice” both ranking among the week’s top five entertainment telecasts in adults 18-49 and adults 18-34, NBC has generated an average 1.6 rating, 5 share in adults 18-49 and 5.0 million viewers overall for the week of April 2-8, according to in-home viewing figures from Nielsen Media Research.

* Monday’s “The Voice” ranked #4 for the week among all primetime shows on ABC, CBS, NBC and Fox in adults 18-49 and was the #3 entertainment telecast, marking the 10th week in a row “The Voice” has ranked #1, 2 or 3 among primetime series on ABC, CBS, NBC or Fox. The Tuesday debut of “The Voice” Results Show was the #5 entertainment program of the week in 18-49 and #6 overall.

* Also ranking among last week’s top-30 programs in 18-49 were NBC’s “The Celebrity Apprentice” and “Smash” (tied for #22), “The Biggest Loser” (tied for #25) and “Betty White’s Off Their Rockers” (tied for #28) (rankings exclude sports pre- and post-game shows).

* In the valuable adult 18-34 demo, “The Voice” tied for #2 overall and tied as the #1 entertainment program with Fox’s Wednesday edition of “American Idol,” while the “Voice” Results Show tied for #5, “Smash” tied for #13 and “Community” and “Off Their Rockers” tied for #24.

* Primetime averages for the week of April 2-8 in adults 18-49 were CBS (2.5/8), Fox (2.1/6), ABC (1.8/5), NBC (1.6/5) and CW (0.4/1). In overall total viewers the weekly averages were CBS (10.3 million), ABC (7.7 million), Fox (6.6 million), NBC (5.0 million) and CW (1.0 million).

* Versus the same week last year, NBC was up 7 percent in 18-49 rating (with a 1.6 vs. a 1.5) and is the only network among ABC, CBS, NBC or Fox to finish up versus the year-ago week.