TERRA NOVA Is Week’s #1 New Drama, NEW GIRL Is #1 Among Young Women, and GLEE is Tops Among Teens
Thanks to nightly wins on Tuesday, Wednesday and Thursday for the third consecutive week as well as a victory on Saturday with ALCS baseball playoffs, FOX remains the only broadcast network to post a year-over-year ratings increase (+12%) among Adults 18-49 so far this Fall in Live + Same Day ratings. FOX averaged a 2.6/7 among Adults 18-49 and delivered the week’s #1 new drama series, TERRA NOVA; #1 show among Young Women, NEW GIRL; and #1 series among Teens, GLEE. Key highlights include:
With week two of new series TERRA NOVA and the season premiere of HOUSE, FOX posted a +13% gain on Monday among Adults 18-49 versus the same night the previous year.
TERRA NOVA delivered a 3.1/8 in the core adult demo, retaining +100% of its series premiere rating.
The season premiere of HOUSE posted a 3.9/9 rating, up +15% from its season finale on 5/23/11.
FOX won Tuesday once again among Adults 18-49, Adults 18-34 and Teens and showed a +6% advantage over the #2 network on the night.
New comedy NEW GIRL posted a 4.3/11 among Adults 18-49 and was the highest rated program of the night in Adults 18-49 and Adults 18-34
NEW GIRL and RAISING HOPE (2.9/7) combined to win the 9p hour in Adults 18-49, Adults 18-34 and Teens.
GLEE (3.6/10) was the highest rated program of the night among Teens
THE X FACTOR gave FOX nightly wins on Wednesday and Thursday again this week and marked FOX’s 22nd consecutive Wednesday in-season victory among Adults 18-49 – the most for any network in at least 20 years.
On Wednesday, THE X FACTOR posted a 4.1/11 among Adults 18-49 and gained +5% over the prior week’s 8-9:30p performance in Adults 18-49 and +3% in Total Viewers.
Thursday’s telecast posted a 4.0/11 in the core adult demo, up +3% vs. the prior week despite airing against ALDS baseball competition on cable.
KITCHEN NIGHTMARES and FRINGE ranked #1 among young adults and boosted FOX’s average on Friday night by +75% versus the same night last season.
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: NEW GIRL (No. 7), THE X FACTOR-WED (No. 10), THE X FACTOR-THU (No. 11), HOUSE (No. 12), GLEE (No. 14), and TERRA NOVA (No. 19).
FOX had 7 of the Top 20 programs among Adults 18-34: NEW GIRL (No. 3), GLEE (No. 6), HOUSE (No. 8), THE X FACTOR-WED (No. 10), THE X FACTOR-THU (No. 12), RAISING HOPE (No. 14), and TERRA NOVA (No. 19).
FOX had 7 of the Top 20 programs among Teens: GLEE (No. 1), NEW GIRL (No. 4), THE X FACTOR-WED (No. 5), THE X FACTOR-THU (No. 7), TERRA NOVA (No. 10), RAISING HOPE (No. 13), and HOUSE (No. 14).
FOX had 2 of the Top 20 programs among Total Viewers: THE X FACTOR-WED (No. 14) and THE X FACTOR-THU (No. 15).
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 9/25/11) among Adults 18-49:
11/12 Season thru 9/25 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
Glee 4.0/11 5.3/15 +33%
New Girl 4.8/12 6.3/16 +31%
Raising Hope 3.1/8 3.9/10 +26%
The X Factor- Wed 4.4/12 5.1/14 +16%
The X Factor- Thu 4.3/12 5.0/14 +16%
Kitchen Nightmares 1.6/6 2.1/7 +31%
Fringe 1.5/5 2.3/7 +53%
The Simpsons 3.9/10 4.4/11 +13%
The Cleveland Show 3.1/7 3.5/8 +13%
Family Guy 4.1/9 5.1/12 +24%
American Dad 3.0/7 3.4/8 +13%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 9/25/11) among Total Viewers:
11/12 Season thru 9/25 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
Glee 9.2 12.2 +33%
New Girl 10.3 13.1 +27%
Raising Hope 6.7 8.4 +25%
X Factor- Wed 12.5 14.2 +14%
X Factor- Thu 12.5 14.2 +14%
Kitchen Nightmares 3.9 4.7 +21%
Fringe 3.5 5.3 +51%
Simpsons 8.1 9.1 +12%
Cleveland 6.1 6.7 +10%
Family Guy 7.7 9.4 +22%
American Dad 5.8 6.5 +12%
NIGHTLY AND PROGRAM HIGHLIGHTS – OCTOBER 3 – 9, 2011
MONDAY
8:00-9:00 TERRA NOVA: (Adults 18-49: 3.1/8, 8.7 Mil Total Viewers)
9:00-10:00 HOUSE (P): (Adults 18-49: 3.9/9, 9.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.5/9, 9.3 Mil Total Viewers)
With week two of new series TERRA NOVA and the season premiere of HOUSE, FOX ranked #2 for the night among Adults 18-49 and Adults 18-34 and #1 in Teens. Compared to the same night last year, FOX is up +13% in Adults 18-49 (vs. 10/4/10).
At 8p TERRA NOVA posted a 3.1/8 among Adults 18-49, retaining 100% of its debut the previous week (vs. 3.1/8).
The season premiere of HOUSE posted a 3.9/9 among Adults 18-49, up +15% from its season finale on 5/23/11 (vs. 3.4/10).
HOUSE was the highest rated drama of the night in Adults 18-49.
TUESDAY
8:00-9:00 GLEE: (Adults 18-49: 3.6/10, 8.4 Mil Total Viewers)
9:00-9:31 NEW GIRL: (Adults 18-49: 4.3/11, 8.7 Mil Total Viewers)
9:31-10:00 RAISING HOPE: (Adults 18-49: 2.9/7, 6.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.6/10, 8.0 Mil Total Viewers)
With solid performances from GLEE, NEW GIRL and RAISING HOPE, FOX won the night in Adults 18-49, Adults 18-34 and Teens. FOX showed a +6% advantage over the #2 network for the night (3.6/9 vs. 3.4/9 for CBS), same as the prior week.
At 8p GLEE posted a 3.6/10 among Adults 18-49. GLEE was the highest rated program of the night among Teens and ranked #2 in its 8p hour among Adults 18-49 and #1 in Adults 18-34.
New comedy NEW GIRL posted a 4.3/11 among Adults 18-49 and was the highest rated program of the night in Adults 18-49 and Adults 18-34, outperforming ABC’s Dancing With The Stars results show and Body of Proof, CBS’ NCIS, NCIS: LA and Unforgettable and NBC’s Biggest Loser and Parenthood.
NEW GIRL and RAISING HOPE combined to win the 9p hour in Adults 18-49, Adults 18-34 and Teens.
At 9:30p RAISING HOPE posted a 2.9/7 among Adults 18-49 and won its timeslot in Adults 18-34 and Teens.
WEDNESDAY
8:00-9:31 THE X FACTOR-WED: (Adults 18-49: 4.1/11, 11.9 Mil Total Viewers)
9:31-10:00 RAISING HOPE (S): (Adults 18-49: 2.2/6, 5.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.6/10, 10.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34 and Teens.
FOX has now won 22 consecutive Wednesday nights in-season in Adults 18-49, the most for any network in at least 20 years (the 22 wins begin with 1/19/11).
THE X FACTOR posted a 4.1/11 among Adults 18-49 and won its 8-9:30p time period, up +5% over the prior week’s 8-9:30p performance in Adults 18-49 and +3% in Total Viewers.
At 9:30p a special telecast of RAISING HOPE posted a 2.2/6 among Adults 18-49 and ranked #3 in the half hour among Adults 18-49 and #2 in Teens.
THURSDAY
8:00-10:00 THE X FACTOR-THU: (Adults 18-49: 4.0/11, 11.7 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34, Adults 25-54 and Teens and showed its best advantage so far this season over the #2 network for the night in Adults 18-49 (+38% vs. CBS).
THE X FACTOR posted a 4.0/11 among Adults 18-49, up +3% vs. its prior week despite airing against ALDS baseball competition on cable.
THE X FACTOR was the highest rated program of the night in Women 18-49 (tie) and Teens and was #2 in Adults 18-49.
Compared to last Thursday’s performance THE X FACTOR was up +11% in Adults 18-34 (3.1 vs. 2.8).
THE X FACTOR grew throughout the night and gained +30% in its last half hour versus its first (3.3 > 4.1 > 4.1 > 4.3) in Adults 18-49.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.6/5, 3.8 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.3/4, 3.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.4/5, 3.5 Mil Total Viewers)
FOX ranked #2 among Adults 18-49 for the night and #1 among Adults 18-34 and was up +75% vs. the same night last year among Adults 18-49 (1.4/5 vs. 0.8/3).
KITCHEN NIGHTMARES posted a 1.6/5 among Adults 18-49 and won the 8p hour among Adults 18-49 and Adults 18-34
.
FRINGE posted a 1.3/4 and ranked #2 in the hour among Adults 18-49 (tie) and #1 among Adults 18-34.
SATURDAY
8:00-8:02 ALCS PRE-GAME 1 (S): (Adults 18-49: 1.2/5, 4.4 Mil Total Viewers)
8:02-1:04 ALCS GAME 1 (TIGERS&RANGERS) (SG): (Adults 18-49: 1.7/6, 5.8 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 1.9/6, 6.5 Mil Total Viewers)
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Total Viewers.
SUNDAY
7:00-7:12 CLEVELAND (BR): (A18-49: 0.4/1, 1.2 Mil Total Viewers)
7:12-7:30 CLEVELAND (R): (A18-49: 0.6/2, 1.4 Mil Total Viewers)
7:30-8:00 CLEVELAND (RS): (A18-49: 1.0/3, 2.2 Mil Total Viewers)
8:00-10:00 THE X FACTOR (RS): (A18-49: 1.1/3, 3.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.0/3, 2.7 Mil Total Viewers)
On FOX, ALCS Game 2 was postponed due to rain.
FOX ranked #4 for the night in Adults 18-49 with repeats of THE CLEVELAND SHOW at 7p (0.6/2) and 7:30p (1.0/3) and THE X FACTOR (1.1/3).
OCTOBER 3 – 9, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.6/7 FOX 2.3/7 FOX 7.1
ABC 2.2/6 ABC 1.6/5 ABC 8.2
CBS 2.9/8 CBS 1.9/6 CBS 11.3
NBC 2.5/7 NBC 2.1/6 NBC 7.3
(source: FOX)
