Paced by “NBC Sunday Night Football,” which was the #1 primetime program of the week in adults 18-49, total viewers and other key measures, NBC averaged a 2.5 rating, 7 share in adults 18-49 and 7.3 million viewers overall for the week of October 3-9, according to in-home viewing figures from Nielsen Media Research. For the week, NBC ranked #3 among the broadcast networks in adults 18-49 and total viewers, tied for #2 in adults 25-54, ranked #2 outright in adults 18-34, men 18-49 and men 25-54 and was #1 among men 18-34.
This week’s “NBC Sunday Night Football” telecast, in which the Green Bay Packers remained undefeated with a 25-14 victory over the Atlanta Falcons, was the #1 primetime program of the week in the key demographic of adults 18-49, as well as in adults 18-34, adults 25-54, total viewers and all key adult-male demos – men 18-34, men 18-49 and men 25-54. Also ranking among the top 20 primetime programs of the week on the broadcast networks in adults 18-49 was “The Office,” which ranked #16 (tied). Among adults 18-34, “The Office” ranked #7 among primetime programs on ABC, CBS, NBC Fox and CW (rankings exclude NBC NFL pre-game telecasts).
Primetime averages for the week of October 3-9 in adults 18-49 were CBS (2.9/8), Fox (2.6/7), NBC (2.5/7), ABC (2.2/6) and CW (0.7/2). In overall total viewers the weekly averages were CBS (11.3 million), ABC (8.2 million), NBC (7.3 million), Fox (7.1 million) and CW (1.7 million).
NBC highlights for the week of October 3-9:
* On Sunday, NBC Sports’ “Sunday Night Football” telecast of the Green Bay Packers at the Atlanta Falcons led NBC to a dominant primetime win in all key measures – adults, men and women 18-34, 18-49, 25-54 and total viewers. NBC’s margin of victory over its closest network competitor Sunday night was 108 percent in adults 18-49 and 42 percent in total viewers.
* Sunday’s Packers-Falcons game was up 33 percent in adults 18-49 and 31 percent in total viewers versus the “Sunday Night Football” Eagles-49ers matchup that aired during the same week last year
* On Thursday, The Office” finished within 3 shares of the time-period lead in adults 18-49 and was #1 ahead of Fox’s “X Factor,” ABC’s “Grey’s Anatomy” and CBS’s “Person of Interest” in adults 18-34, men 18-34 and men 18-49.
* In figures released for the season’s first week, NBC’s Thursday comedies “Community” and “The Office” were the #2 and #4 biggest gainers respectively on a percentage basis in going from “live plus same day” to “live plus seven” 18-49 ratings among all primetime half-hour comedies on ABC, CBS, NBC and Fox. And NBC’s new Thursday comedy “Whitney” tied for #2 among first-year comedies on ABC, CBS, NBC or Fox in terms of percentage increase from L+SD to L+7 during premiere week.
* On Wednesday, “Up All Night” grew week to week by 10 percent in adults 18-49 and 5 percent in total viewers.
* “Up All Night” was up 77 percent in 18-49 rating versus NBC’s average in this time period last season. Versus NBC’s performance in the slot on the same night last year, “Up All Night” was up 64 percent in adults 18-49.
* In figures released for the season’s first week, “Up All Night” gained 46 percent in 18-49 rating in going from “live plus same day” to “live plus seven day,” making it the #1 comedy on ABC, CBS, NBC or Fox in terms of percentage increase from L+SD to L+7.
* Also on Wednesday, “Harry’s Law” hit a season high in total viewers, generating NBC’s biggest overall viewership in this time period on an in-season Wednesday since February 2. Week to week, “Harry’s Law” grew by 11 percent in total viewers, while maintaining its 18-49 rating of premiere week and week two.
* Additionally on Wednesday, “Law & Order: Special Victims Unit” built on its lead-in by 75 percent in 18-49 rating, while competing 10 p.m. dramas on ABC and CBS declined versus their lead-ins. “SVU” matched its 18-49 rating of the prior week and grew 10 percent week to week in total viewers.
* On Tuesday, “The Biggest Loser” gained 21 percent in adults 18-49 from its first half-hour to its fourth, despite competition in the time period that included Fox’s “Glee,” “New Girl” and “Raising Hope,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “Dancing With the Stars” Results Show.
* Also on Tuesday, “Parenthood” tied for #2 among the broadcast networks in adults 18-49, finishing within one share of the time-period lead, tied for #1 in adults 18-34 and ranked #1 outright in women 18-34. From its first half-hour to its second, “Parenthood” increased viewership in most key measures, while rival dramas on ABC and CBS declined half-hour to half-hour in most key categories.
On Monday, “The Sing Off” was up week to week by 6 percent in adults 18-49 and 10 percent in total viewers in a highly competitive time period that included CBS’s “Two and a Half Men,” “How I Met Your Mother,” “2 Broke Girls” and “Mike and Molly,” ABC’s “Dancing With the Stars” and Fox’s “Terra Nova” and the season premiere of “House.”
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of October 3-9:
On Monday, October 3 from 8-10 p.m. ET, “The Sing-Off” (1.8 rating, 4 share in 18-49, 4.9 million viewers overall) was up week to week by 6 percent in 18-49 rating (to a 1.8 from a 1.7) and 10 percent in total viewers (4.8792 million vs. 4.451 million) in an extremely competitive time period that included CBS’s “Two and a Half Men,” “How I Met Your Mother,” “2 Broke Girls” and “Mike and Molly,” ABC’s “Dancing With the Stars” and Fox’s “Terra Nova” and the season premiere of “House.”
Monday at 10 p.m. ET, “The Playboy Club” averaged a 1.2/3 in adults 18-49 and 3.5 million viewers overall.
On Tuesday, October 4 from 8-10 p.m. ET, “The Biggest Loser” averaged a 2.1/5 in adults 18-49 and 5.7 million viewers overall in a highly competitive time period that included Fox’s “Glee,” “New Girl” and “Raising Hope,” CBS’s “NCIS” and “NCIS: Los Angeles” and ABC’s “Dancing With the Stars” Results Show. From its first half-hour to its fourth, “Biggest Loser” gained 21 percent in adults 18-49 (to a 2.3 rating from a 1.9) and 25 percent in women 18-49 (to a 3.0 from a 2.4).
Tuesday at 10 p.m. ET, “Parenthood” (2.0/5 in 18-49, 5.0 million viewers overall) tied for #2 among the broadcast networks in adults 18-49, finishing within one share of the time-period lead. “Parenthood” also tied for #1 among the broadcast networks in adults 18-34 and ranked #1 outright in women 18-34.
From its first half-hour to its second, “Parenthood” increased viewership in most key measures, including a gain of 3 percent in total viewers (to 5.128 million from 4.967 million), while rival dramas on ABC and CBS declined half-hour to half-hour in most key categories.
In the season’s first week, “Parenthood” added 37 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 2.95 rating from a 2.15).
On Wednesday, October 5 at 8 p.m. ET, “Up All Night” (2.3/7 in 18-49, 5.6 million viewers overall) grew week to week by 10 percent in 18-49 rating (to a 2.3 from a 2.1) and 5 percent in total viewers (5.598 million vs. 5.315 million).
“Up All Night” was up 77 percent in adults 18-49 versus NBC’s 1.3 average in this time period last season (“live plus same day,” non-sports), despite intense slot competition that included Fox’s “The X Factor,” CBS’s “Survivor” and ABC’s “The Middle.” Versus NBC’s results in this half-hour on the same night last year, “Up All Night” was up 64 percent (2.3 vs. 1.5).
In this highly competitive time period, “Up All Night” ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-34, men 18-34 (tied) and women 18-34.
In the season’s first week, “Up All Night” gained 46 percent in 18-49 rating when going from the previously reported “live plus same day” to its “live plus seven day” results (to a 3.51 rating from a 2.40), making it the #1 comedy on ABC, CBS, NBC or Fox in terms of percentage increase from L+SD to L+7.
At 8:30 p.m. ET, “Free Agents” averaged 1.0/3 in 18-49 and 3.3 million viewers overall.
Wednesday at 9 p.m. ET, “Harry’s Law” (1.2/3 in adults 18-49, 8.4 million viewers overall) delivered a season high in total viewers, generating NBC’s biggest overall viewership in this time period on an in-season Wednesday since February 2.
“Harry’s Law” grew week to week by 11 percent in total viewers, while maintaining its 18-49 rating of premiere week and week two. In total viewers, “Harry’s Law” so far this fall has generated NBC’s three biggest audiences in this time period on an in-season Wednesday since February 2. Versus NBC’s total-viewer average in this time period last season, this week’s “Harry’s Law” was up 47 percent (8.448 million vs. 5.752 million, “live plus same day,” non-sports).
In the season’s first week, “Harry’s Law” added 42 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 1.67 rating from a 1.18). On a percentage basis, “Harry’s Law” was the #5 drama on ABC, CBS, NBC or Fox in going from L+SD to L+7 during premiere week.
Wednesday at 10 p.m. ET, “Law & Order: Special Victims Unit” averaged a 2.1/6 in adults 18-49 and 8.0 million viewers overall. “SVU” built on its lead-in by 75 percent in 18-49 rating, while competing 10 p.m. dramas on ABC and CBS were down versus their lead-ins. “SVU” matched its 18-49 rating of the prior week and grew 10 percent week to week in total viewers (8.0 million vs. 7.3 million).
In the season’s first week, “Law & Order: SVU” added 45 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 3.45 rating from a 2.38). On a percentage basis, “SVU” was the #2 drama and the #3 show overall on ABC, CBS, NBC or Fox in going from L+SD to L+7 during premiere week. .
On Thursday, October 6 at 8 p.m. ET, “Community” delivered a 1.5/5 in 18-49 and 3.3 million viewers overall in a time period that included competition from Fox’s “X Factor,” CBS’s “Big Bang Theory,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries.” “Community” matched its 18-49 rating average in last May’s sweep (1.5).
In the season’s first week, “Community” added 40 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 2.43 rating from a 1.74). On a percentage basis, “Community” was the #2 biggest gainer from L+SD to L+7 among primetime half-hour comedies during premiere week on ABC, CBS, NBC or Fox.
At 8:30 p.m. ET, “Parks and Recreation” (2.0/5 in 18-49, 4.2 million viewers overall) built on its lead-in by 27 percent in 18-49 rating in a time period where NBC was on average flat last season versus original lead-ins from “Community.” “Parks” ranked #2 in the half-hour among ABC, CBS, NBC, Fox and CW in adults, men and women 18-34 versus Fox’s “X Factor,” CBS’s “How To Be A Gentleman,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries.”
In the season’s first week, “Parks and Recreation” added 29 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 2.66 rating from a 2.07).
Thursday from 9-9:31 p.m. ET, “The Office” (3.2/8 in 18-49, 5.8 million viewers overall) finished within 3 shares of the time-period lead in adults 18-49 and was #1 ahead of Fox’s “X Factor,” ABC’s “Grey’s Anatomy” and CBS’s “Person of Interest” in adults 18-34, men 18-34 and men 18-49.
In the season’s first week, “The Office” added 37 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 5.41 rating from a 3.95). On a percentage basis, “The Office” was the #4 biggest gainer from L+SD to L+7 among primetime half-hour comedies during premiere week on ABC, CBS, NBC or Fox.
Thursday from 9:31-10 p.m. ET, “Whitney” delivered a 2.3/6 in adults 18-49 and 4.9 million viewers overall in a tough time period against the concluding half-hours of Fox’s “X Factor,” ABC’s “Grey’s Anatomy” and CBS’s “Person of Interest.” “Whitney” retained 72 of its lead-in from “The Office” in adults 18-49 and 82 percent in total viewers. In the fourth quarter last year, NBC averaged a 71 percent retention in adults 18-49 and a 76 percent retention in total viewers of first-run “Office” lead-ins in this slot.
In the season’s first week, “Whitney” added 29 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 4.21 rating from a 3.26). On a percentage basis, “Whitney” was tied for #2 among first-year comedies on ABC, CBS, NBC or Fox in terms of percentage increase in going from L+SD to L+7.
Thursday at 10 p.m. ET, “Prime Suspect” averaged a 1.5/4 in 18-49 and 5.0 million viewers overall, matching the prior week’s rating in adults 18-49. Versus NBC’s results in this hour on the same night last year, “Prime Suspect” was up 15 percent in 18-49 rating (1.5 vs. 1.3) and 36 percent in total viewers (5.0 million vs. 3.7 million).
In the season’s first week, “Prime Suspect” gained 31 percent on its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure (to a 2.31 rating from a 1.77).
On Friday, October 7 at 8 p.m. ET, a rebroadcast of “Up All Night” (1.0/4 in 18-49, 3.1 million viewers overall) delivered NBC’s highest 18-49 rating in the time period in nearly four months (since June 10) and its biggest overall viewership in the slot in 11 weeks (since July 22). “Up All Night” topped ABC’s “Modern Family” rebroadcast in the time period in 18-49 rating.
At 8:30 p.m. ET, an encore telecast of “Whitney” (0.9/3, 2.9 million viewers overall) retained 90 percent of its 18-49 lead-in to match NBC’s highest 18-49 rating in the time period in 16 weeks (since June 17).
Friday from 9-11 p.m. ET, “Dateline NBC” (1.4/4 in 18-49, 6.1 million viewers overall) ranked #2 in the time period among ABC, CBS, NBC, Fox and CW in adults 18-49 (tie), adults 25-54 and total viewers. From its first half-hour to its fourth, “Dateline” reported growth of 33 percent in 18-49 rating (to a 1.6 from a 1.2) and 22 percent or nearly 1.2 million persons in total viewers (6.4 million vs. 5.3 million).
On Saturday, October 8 at 8 p.m. ET, an encore telecast of “Harry’s Law” averaged a 0.5/2 in 18-49 and 2.8 million viewers overall. At 9 p.m. another rebroadcast of “Harry’s Law” averaged a 0.5/2 in 18-49 and 3.5 million viewers overall, building on the previous hour by 26 percent in total viewers.
At 10 p.m. ET, a third encore telecast of “Harry’s Law” delivered a 0.7/2 and 4.7 million viewers overall, building on the previous hour by 40 percent in 18-49 rating and 33 percent in total viewers.
From its first half-hour of primetime to its sixth, NBC’s Saturday “Harry’s Law” marathon grew by 100 percent in 18-49 rating (to a 0.8 from a 0.4) and 89 percent or 2.4 million persons in total viewers (to 5.1 million from 2.7 million).
On Sunday, October 9, the “NBC Sunday Night Football” telecast of the Green Bay Packers at the Atlanta Falcons led NBC to a dominant Sunday primetime win in all key ratings measures. For its full duration, the Packers-Falcons game averaged an 8.9/22 in adults 18-49, 22.0 million viewers overall and a 13.4/21 household rating/share from 8:30-11:22 p.m. ET.
Sunday’s Packers-Falcons game was up 33 percent in 18-49 rating and 31 percent in total viewers versus the “Sunday Night Football” game that aired during the same week last year (a 6.7/18 and 16.9 million viewers for the Eagles-49ers matchup on October 10, 2010).
NBC won Sunday night in all key ratings categories – adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54; plus total viewers. NBC more than doubled its closest primetime competitor in 18-49 rating (7.5 vs. a 3.6 for CBS, which was boosted by an NFL overrun) and topped its nearest primetime rival by 42 percent or more than 5.5 million persons in total viewers (18.7 million vs. 13.1 million for CBS).
Also on Sunday, “Football Night in America 2” from 7:30-7:57 p.m. ET averaged a 2.7/8 in 18-49, 6.8 million viewers overall and a 4.3/7 household rating/share. “Football Night in America 3” from 7:57-8:21 p.m. delivered a 4.7/14 in 18-49, 11.9 million viewers overall and a 7.4/12 in households. From 8:21-8:30 p.m., “NBC Sunday Night Football Pre Kickoff” averaged a 6.2/17 in 18-49, 15.5 million viewers overall and a 9.4/15 in households. Note: “Football Night in America” from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.
(source; NBC)
