Week 3: TeleFutura's novella 'Correo de Inocentes' draws strong audience

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TeleFutura Broadcast Prime Highlights – Week of October 3, 2011 to October 9, 2011
Last week, TeleFutura delivered 379,000 Total Viewers 2+, 230,000 Adults 18-49 and 95,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).


In its 9th week, TeleFutura’s 9pm novela, “El Utimo Matrimonio Feliz”

Attracted 361,000 Total Viewers 2+, 209,000 Adults 18-49 and 71,000 Adults 18-34. 

Compared to its previous week average (09/26/11-09/30/11), the novela generated audience increases among Total Viewers 2+ (361,000 vs. 344,000; +5%) and Adults 18-49 (209,000 vs. 195,000; +7%).

Produced its 2nd highest weekly performance since its premiere on 08/08/11 among Total Viewers 2+ and Adults 18-49.

At 10pm, TeleFutura’s novela “Correo de Inocentes,” drew 415,000 Total Viewers 2+, 261,000 Adults 18-49 and 114,000 Adults 18-34.  In comparison to its prior week performance “Correo de Inocentes” generated higher audience levels among Adults 18-34 (114,000 vs. 105,000; +9%).  

(Source: Univision – The Nielsen Company, NPM (10/03/2011-10/09/2011) M-Sat 8pm-11pm, Sun 7pm-11pm, Live+SD)