Week 30: Univision finishes at the third network in 18-34's


Univision Finishes as the #3 Broadcast Network for the Third Time in the Last Four Weeks in Primetime among all Adults 18-34.

Univision Broadcast Prime Highlights – Week of April 11, 2011 to April 17, 2011

For the second consecutive week, Univision was the #3 broadcast network in primetime, out-delivering CBS and NBC with 1.0 million Adult 18-34 viewers.

Univision also finished as the fifth most-watched network for the entire week in primetime among Adults 18-49 (1.9 million) and Total Viewers 2+ (3.7 million).

Univision ranked as the top-rated broadcast network in primetime for the third consecutive Friday and had 2 of the top 3 most-watched programs on Friday night with “Triunfo del Amor” (Triumph of Love) in second-place and “Teresa” in third-place among all Adult 18-34 viewers.

Last week, Univision experienced strong audience growth in primetime compared to the same week in 2010 among all Viewers 2+ (+13%), Adults 18-49 (+13%) and Adults 18-34 (+17%).

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among both Adults 18-49 and Adults 18-34.

Thus far in 2011, Univision has out-performed NBC on one out of two nights among Adults 18-49 (58 out of 112 nights) and on nearly three out of four nights among Adults 18-34 (79 out of 112 nights).

Season-to-Date, Univision continues to generate year-to-year primetime audience increases among Total Viewers 2+ (+7%), Adults 18-49 (+10%) and Adults 18-34 (+9%) while the English-language broadcast networks are reporting audience declines.

On Monday night, the two-hour grand finale of Univision Studios’ first novela production, “Eva Luna” reached 9.7 million viewers and ranked as the third and fifth most-watched program on all of television among Adults 18-34 (1.9 million) and Adults 18-49 (3.5 million), respectively. The finale also helped Univision capture the #3 network ranking for the entire night, out-delivering CBS, NBC and CW among all Adults 18-49.

The special edition of “Don Francisco Presenta” which featured the all-star cast of “Eva Luna” delivered its highest audience levels in the current 2010/2011 season among Total Viewers 2+ (4.4 million), Adults 18-49 (2.3 million) and Adults 18-34 (1.2 million) and made Univision the #2 and #3 broadcast network in the 10pm to 11pm hour on Monday night among Adults 18-34 and Adults 18-49, respectively.

Univision’s primetime novelas, “Teresa” and Triunfo del Amor (Triumph of Love) delivered more Adult 18-34 viewers than first-run episodes of ABC’s “Better With You,” “Body of Proof,” “The Middle” and “Jamie Oliver’s Food Revolution;” CBS’ “Chaos,” “Criminal Minds: Suspect Behavior,” “The Good Wife,” “Hawaii Five-0,” “Mad Love” and “Mike & Molly;” NBC’s “Chuck,” “Friday Night Lights,” “Law and Order: LA” and “The Paul Reiser Show;” FOX’s “Chicago Code,” “Fringe,” “Kitchen Nightmares” and “Traffic Light;” and CW’s “America’s Next Top Model-10,” “Nikita,” “Shedding for the Wedding,” “Smallville,” “Supernatural” and “Smallville.” Both novelas positioned Univision as the second highest-rated broadcast network in the respective weeknight hours of 8pm to 10pm and 10pm to 11pm with 1.1 million Adult 18-34 viewers.

On Saturday night, “Sabado Gigante” (Giant Saturday) made Univision the #2 broadcast network, behind ABC among Adults 18-34 (471,000) and the fourth most-watched broadcast network among Adults 18-49 (894,000) with a +23% audience advantage over FOX on this night.

Sunday night’s two-hour broadcast of the seventh episode of Univision’s “Nuestra Belleza Latina” (Our Latin Beauty), which featured a musical performance from Joe Montana, attracted 3.7 million Total Viewers 2+, making it the highest-rated telecast in the series’ current fifth season. “Nuestra Belleza Latina” also averaged significantly more Adults 18-49 (+24%) and Adult 18-34 (+24%) viewers than the comparable telecast from the previous season and out-delivered NBC’s “America’s Next Great Restaurant” in these two key demographic groups.

(source: Univision)