Thanks to strong originals of HOUSE, GLEE, RAISING HOPE, AMERICAN IDOL, BREAKING IN, BONES and FRINGE during the holiday week, FOX ranked #1 last week among Adults 18-49 and Adults 18-34 and beat the next highest rated network by +42% in the core adult demo.
FOX has now widened its lead over the No. 2 network (3.5 vs. 2.9 among Adults 18-49) and remains dominant among the younger Adults 18-34 and Teen demos. Key highlights from last week include:
FOX Tuesday comedy block of GLEE, RAISING HOPE and TRAFFIC LIGHT won the night across Adults 18-49, Adults 18-34 and Teens.
At 8p GLEE posted a 3.8/11 among Adults 18-49. GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens and won its hour in these same demos.
RAISING HOPE at 9:01p delivered a 2.1/5 among Adults 18-49 and was the #2 ranked program of the night among Teens behind only GLEE.
TRAFFIC LIGHT at 9:31p posted a 1.3/3 among Adults 18-49 and grew +44% from the previous week.
Wednesday was once again a big night for FOX, with the AMERICAN IDOL Top 7 performance show and week three of new comedy BREAKING IN combining to win the night across all key demos.
AMERICAN IDOL delivered a 7.1/20 among Adults 18-49 and was the highest rated program of the night in all key demos, beating the next highest rated program by +87% in Adults 18-49 and +105% in Total Viewers.
IDOL outperformed the comparable telecast last year in Adults 18-49 by +3% and gained +14% in Total Viewers (22.5 vs. 19.7 Mil.)
Week three of BREAKING IN posted a 2.5/6 among Adults 18-49 and won the 9:30p half hour among Adults 18-49 and Teens. In fact, BREAKING IN outperformed the return of ABC’s Cougar Town by +9% among Adults 18-49 and +21% in Total Viewers.
FOX dominated Thursday night and outperformed the next highest rated network by +114% in the core adult demo and +83% in Total Viewers
The AMERICAN IDOL results show posted a 5.8/19 among Adults 18-49 and was the highest rated program of the night across all key demos.
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 96% of last year’s audience among Adults 18-49 and is up +3% in Total Viewers versus the same period last season (through the Top 7 Results on 4/21/10).
At 9pm, BONES posted a 3.2/9 among Adults 18-49 and won the 9p hour among A18-49, Total Viewers, Teens and Adults 25-54.
Live to Live + 7 DVR highlights
AMERICAN IDOL – Wed (4/6/11, Top 9/Pia’s final performance show) ties Super Bowl XLV as the program with the biggest total DVR playback in TV history (7.3 Mil., Live to Live + 7)
AMERICAN IDOL Wed/Thu are this season’s top DVR gainers among Total Viewers (Live to Live + 7 average = 6.3 Mil. and 5.7 Mil., respectively).
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/10/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 4/10 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.7/10 5.0/13 +35%
CHICAGO CODE 2.1/6 2.6/6 +24%
GLEE 5.1/15 6.3/17 +24%
RAISING HOPE 2.7/7 3.2/8 +19%
TRAFFIC LIGHT 1.4/4 1.6/4 +14%
BONES 2.9/8 3.8/10 +31%
FRINGE 1.7/5 2.5/7 +47%
THE SIMPSONS 3.4/9 3.7/10 +9%
BOB’S BURGERS 2.4/6 2.6/7 +8%
THE CLEVELAND SHOW 2.7/7 3.0/7 +11%
FAMILY GUY 3.7/9 4.5/10 +22%
AMERICAN DAD 2.3/6 2.7/7 +17%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/10/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 4/10 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.4 12.9 +24%
CHICAGO CODE 7.7 9.2 +19%
GLEE 12.5 15.1 +21%
RAISING HOPE 6.4 7.5 +17%
TRAFFIC LIGHT 3.5 3.9 +11%
BONES 9.9 12.1 +22%
FRINGE 4.6 6.4 +39%
THE SIMPSONS 7.4 8.1 +9%
BOB’S BURGERS 5.0 5.4 +8%
THE CLEVELAND SHOW 5.8 6.3 +9%
FAMILY GUY 7.5 8.7 +16%
AMERICAN DAD 4.9 5.5 +12%
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 4), BONES (No. 7 tie), HOUSE (No. 7 tie) and BREAKING IN (No. 16).
FOX had 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL- THURSDAY (No. 3), HOUSE (No. 6), BONES (No. 13), RAISING HOPE (No. 16 tie) and BREAKING IN (No. 16 tie).
FOX had 9 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2 tie), GLEE (No. 2 tie), BONES (No. 4), HOUSE (No. 6 tie), RAISING HOPE (No. 6 tie), FOX MOVIE SP-4/24 (No. 6 tie), BREAKING IN (No. 11) and TRAFFIC LIGHT (No. 19).
FOX had 5 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), BONES (No. 11), GLEE (No. 16) and HOUSE (No. 19).
NIGHTLY AND PROGRAM HIGHLIGHTS – APRIL 18 – 24, 2011
MONDAY
8:00-9:01 HOUSE: (Adults 18-49: 3.2/9, 8.8 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE: (Adults 18-49: 1.8/5, 6.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.5/7, 7.6 Mil Total Viewers)
FOX ranked #2 for the night among Adults 18-49 and #1 in Adults 18-34 and all key male demos.
At 8p HOUSE posted a 3.2/9 among Adults 18-49, same as the previous week. HOUSE was the #1 program of the night in Adults 18-34 and all key male demos.
HOUSE ranked #2 in the 8p hour in A18-49 and Total Viewers and #1 in A18-34 and all key male demos.
At 9p THE CHICAGO CODE posted a 1.8/5 among Adults 18-49, matching the previous week (1.8/4). THE CHICAGO CODE ranked #3 in the hour in Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:01 GLEE: (Adults 18-49: 3.8/11, 9.8 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (Adults 18-49: 2.1/5, 5.3 Mil Total Viewers)
9:31-10:00 TRAFFIC LIGHT: (Adults 18-49: 1.3/3, 3.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.8/8, 7.1 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34 and Teens.
At 8p GLEE posted a 3.8/11 among Adults 18-49. GLEE was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens and won its hour in these same demos.
RAISING HOPE at 9:01p posted a 2.1/5 among Adults 18-49. RAISING HOPE was the #2 ranked program of the night among Teens behind only GLEE and ranked #1 in its half hour in Adults 18-34 and Teens.
TRAFFIC LIGHT at 9:31p did a 1.3/3 among Adults 18-49 up +44% from the previous week (0.9/2). TRAFFIC LIGHT ranked #4 in its half hour among Adults 18-49, moving to #2 among Teens.
WEDNESDAY
8:00-9:30 AMERICAN IDOL: (Adults 18-49: 7.1/20, 22.5 Mil Total Viewers)
9:30-10:00 BREAKING IN: (Adults 18-49: 2.5/6, 7.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 5.9/16, 18.8 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +168% in Adults 18-49 (5.9 vs. 2.2 for ABC and CBS) and +109% in Total Viewers (18.8 vs. CBS’ 9.0 Mil.)
AMERICAN IDOL posted a 7.1/20 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +87% in Adults 18-49 (7.1 vs. Modern Family’s 3.8) and +105% in Total Viewers (22.5 vs. Survivor’s 11.0 Mil.)
AMERICAN IDOL retained 97% of last Wednesday’s performance in Adults 18-49 (7.1 vs. 7.3) and retained 98% in Total Viewers (22.5 vs. 23.0 Mil.)
AMERICAN IDOL outperformed the comparable telecast last year in Adults 18-49 by +3% (7.1/20 vs. 6.9/20, Top 7 on 4/20/10) and gained +14% in Total Viewers (22.5 vs. 19.7 Mil.)
In the 8-9:30p time period AMERICAN IDOL outperformed the combined 4-net average by +11% in Adults 18-49 (7.1 vs. 6.4) and +5% in Total Viewers (22.5 vs. 21.5 Mil.) and outperformed its nearest competitor by +173% in Adults 18-49 (7.1 vs. 2.6 for CBS) and +125% in Total Viewers (22.5 vs. 10.0 Mil for CBS.)
Week three of BREAKING IN posted a 2.5/6 among Adults 18-49 and won the 9:30p half hour among Adults 18-49 and Teens and outperformed the return of ABC’s Cougar Town by +9% in Adults 18-49 (2.5/6 vs. 2.3/6) and +21% in Total Viewers (7.5 vs. 6.2 Mil.)
THURSDAY
8:00-9:01 AMERICAN IDOL: (Adults 18-49: 5.8/19, 20.3 Mil Total Viewers)
9:01-10:00 BONES: (Adults 18-49: 3.2/9, 11.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 4.5/14, 15.7 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated net for the night by +114% in Adults 18-49 (4.5 vs. NBC’s 2.1) and +83% in Total Viewers (15.7 vs. CBS’ 8.6 Mil.)
AMERICAN IDOL Results show posted a 5.8/19 among Adults 18-49 and retained 91% of last Thursday’s Results show in Adults 18-49 (5.8 vs. 6.4) and 93% in Total Viewers (20.3 vs. 21.9 Mil).
AMERICAN IDOL retained 98% of the comparable telecast last year in Adults 18-49 (5.8 vs. 5.9 on 4/21/10, Top 7 Results and Idol Gives Back) and was up +8% in Total Viewers (20.3 vs. 18.8 Mil.)
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the next highest rated program by +76% in Adults 18-49 (5.8 vs. 3.3 for The Office).
In the 8p hour AMERICAN IDOL outperformed the combined 4-net competition by +7% among Adults 18-49 (5.8 vs. 5.4) and +23% in Total Viewers (20.3 vs. 16.5 Mil.) In the 8p hour, AMERICAN IDOL outperformed the next highest rated net by +241% in Adults 18-49 (5.8 vs. 1.7 for CBS) and +222% in Total Viewers (20.3 vs. 6.3 for CBS).
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 96% of last year’s same telecasts in A18-49 (8.5/23 vs. 8.9/23, through the Top 7 Results, 4/21/10) and is up +3% in Total Viewers (25.1 vs. 24.4 Mil.)
BONES posted a 3.2/9 among Adults 18-49 and won the 9p hour among A18-49, Total Viewers, Teens and Adults 25-54.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES (R): (Adults 18-49: 1.0/3, 2.6 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.2/4, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/3, 2.9 Mil Total Viewers)
At 8p, an encore KITCHEN NIGHTMARES posted a 1.0/3 and ranked #2 in its time period among Adults 18-49 (tie) and Adults 18-34.
FRINGE at 9p delivered a 1.2/4, ranking #2 tie in the hour among Adults 18-49 and #3 in Adults 18-34.
FOX ranked #4 for the night among Adults 18-49 and #3 in Adults 18-34.
SATURDAY
8:00-8:29 COPS: (ADULTS 18-49: 1.2/5, 4.0 Mil Total Viewers)
8:29-9:00 COPS (R): (ADULTS 18-49: 1.5/5, 4.8 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (ADULTS 18-49: 1.4/5, 4.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (ADULTS 18-49: 1.3/5, 4.5 Mil Total Viewers)
COPS at 8p ranked #2 in its half hour among Adults 18-49 and #1 among Adults 18-34 (tie), Teens, Women 18-49 (tie) and Women 18-34. COPS at 830p ranked #1 among Adults 18-49, Adults 18-34, Teens, Women 18-49/18-34 and Men 18-49 (tie)/18-34.
At 9p, AMERICA’S MOST WANTED ranked #2 in its hour among Adults 18-49 and Adults 18-34 and #1 among Teens (tie) and Women 18-34 (tie).
FOX ranked #2 for the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:31 THE SIMPSONS (RS): (ADULTS 18-49: 0.8/3, 2.1 Mil Total Viewers)
7:31-8:01 THE SIMPSONS (RS): (ADULTS 18-49: 1.0/3, 2.5 Mil Total Viewers)
8:01-10:00 MOVIE: THE SIMPSONS MOVIE (RS): (ADULTS 18-49: 1.4/4, 3.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 1.2/4, 3.2 Mil Total Viewers)
On Easter Sunday FOX aired repeats of THE SIMPSONS at 7p (0.8/3) and 7:30p (1.0/3) followed by an encore airing of THE SIMPSONS MOVIE (1.4/4). FOX ranked #4 for the night in Adults 18-49, #3 in Adults 18-34 and #1 in Teens.
APRIL 18 – 24, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.7/8 FOX 2.1/7 FOX 8.2
ABC 1.9/6 ABC 1.3/4 ABC 7.7
CBS 1.8/5 CBS 1.1/4 CBS 8.5
NBC 1.5/4 NBC 1.2/4 NBC 4.9
(source: FOX)
