Week 31: TeleFutura continues generating nightly wins

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Thus far in the 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49 and Adults 18-34.


TeleFutura Broadcast Prime Highlights – Week of April 18, 2011 to April 24, 2011.

Last week, TeleFutura generated 841,000 Total Viewers 2+, 471,000 Adults 18-49 and 250,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

TeleFutura saw impressive audience growth among Total Viewers 2+ (841,000 vs. 681,000; +23%), Adults 18-49 (471,000 vs. 390,000; +21%) and Adults 18-34 (250,000 vs. 212,000; +18%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm) compared to its prior week performance (04/11/11 – 04/17/11).

 Thus far in the 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (70 nights vs. 55 nights) and Adults 18-34 (71 nights vs. 60 nights).

 The grand finale of TeleFutura’s M-F 10pm novela,  “India” aired on 04/22/2011:
Generated 1.7 million Total Viewers 2+, 847,000 Adults 18-49 and 405,000 Adults 18-34.

Made TeleFutura the #2 Spanish-language network in the 10pm-11pm hour among Total Viewers 2+ (TF 1,650,000 vs.TEL 1,620,000; +2% Adv.) and Adults 18-49 (TF 847,000 vs. TEL 819,000; +3% Adv.).

Was the highest-ranked telecast in its full-run (since 10/05/2010) among Total Viewers 2+ and 2nd highest among Adults 18-49 and Adults 18-34.

Ranked among the Top 5 primetime novela finales of all-time on the TeleFutura Network among Total Viewers 2+ and Adults 18-49.

TeleFutura also delivered an impressive performance during weekend broadcast prime, earning the #2 Spanish-language network ranking and beat Telemundo by impressive margins among Total Viewers 2+ (TF 691,000 vs. TEL 552,000; +25% Adv.), Adults 18-49 (TF 424,000 vs. TEL 319,000; +33% Adv.) and Adults 18-34 (TF 249,000 vs. TEL 207,000; +20% Adv.).

On Saturday night (April 23, 2011) from 8pm-11pm, TeleFutura aired back-to-back soccer games “Fùtbol Liga Mexicana: Santos vs. San Luis” and “Fùtbol Liga Mexicana: Atlas vs. Jaguares”, which attracted more Viewers 2+ (TF 435,000 vs. TEL 408,000; +7% Adv.) , Adults 18-49 (TF 285,000 vs. TEL 212,000; +34% Adv.) and Adults 18-34 (TF 156,000 vs. TEL 134,000; +16% Adv.) than Telemundo’s “Fùtbol Estelar: Monterrey vs. Puebla” and “Persiguiendo Injusticias” combined average.

On Sunday night (April 24, 2011) from 7pm-11pm, TeleFutura’s primetime line-up which included  “Fútbol Liga Mexicana: America vs. Atlante”, “Cine de las Estrellas: Napoleon” and “Cine de las Estrellas Sun 2: Spider-Man” considerably out-performed Telemundo’s  primetime programming which included “Cine Millonario:  The Fast and the Furious” and “Cine Millonario II: American Gangster” among Total Viewers 2+ (TF 882,000 vs. TEL 660,000; +34% Adv.), Adults 18-49 (TF 528,000 vs. TEL 399,000; +32% Adv.) and Adults 18-34 (TF 319,000 vs. TEL 263,000; +21% Adv.).

(Source: Univision  – The Nielsen Company, NPM (04/18/2011-04/24/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-04/24/2011) and  2009/2010 Season-To-Date (09/21/2009-04/24/2010).  TF “India” finale aired 04/22/11 10pm-11pm.  TEL 10pm-11pm based on Strict Daypart.  Live+SD)