Week 31: Univision #2 in primetime among all Adults 18-34


Univision Finished as the #2 Broadcast Network in Primetime among all Adults 18-34, Out delivering CBS and NBC for the Third Consecutive Week .

Univision Broadcast Prime Highlights – Week of April 18, 2011 to April 24, 2011.

Univision was the #2 broadcast network in primetime, out-delivering CBS and NBC for the third consecutive week with 918,000 Adult 18-34 viewers.

Univision also finished as the fifth most-watched network for the entire week in primetime among Adults 18-49 (1.7 million) and Total Viewers 2+ (3.3 million).

On Friday night, Univision had the top 2 most-watched programs on broadcast television with #1 “Triunfo del Amor” (Triumph of Love) and #2 “Teresa,” making it the #1 broadcast network for the fourth consecutive Friday among Adults 18-34.
Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-49 and on six out of seven nights among Adults 18-34.
Thus far in 2011, Univision has out-performed NBC on one out of two nights among Adults 18-49 (62 out of 119 nights) and on two out of three nights among Adults 18-34 (83 out of 119 nights).

Season-to-Date, Univision continues to post year-to-year primetime audience increases among Total Viewers 2+ (+7%), Adults 18-49 (+10%) and Adults 18-34 (+8%) while the English-language broadcast networks are reporting audience declines.

On Saturday night, “Sabado Gigante” (Giant Saturday) made Univision the #3 broadcast network, out-delivering CBS and NBC among Adults 18-34 (537,000) and delivered more Adult 18-34 and Adult 18-49 viewers than the first-run episode of NBC’s “The Chase.”

Sunday night’s two-hour broadcast of the eighth episode of Univision’s “Nuestra Belleza Latina” (Our Latin Beauty), attracted 3.2 million Total Viewers 2+. Season-to-date, the series continues to show growth versus the comparable previous season averaging more Total Viewers 2+ (+16%), Adults 18-49 (+19%) and Adult 18-34 (+21%).

(source: Univision)