AMERICAN IDOL, BREAKING IN, GLEE, RAISING HOPE, BONES, KITCHEN NIGHTMARES, FRINGE and NASCAR once again led the network to win the week among Adults 18-49, Adults 18-34 and Teens.
The network closed the month with the most nightly wins of any network and now leads the No. 2 network by more than half of a ratings point (3.5 vs. 2.9 among Adults 18-49). Key highlights from last week include:
FOX won Wednesday night among in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +157% in Adults 18-49 (5.9 vs. 2.3 for CBS) and +99% in Total Viewers (18.5 vs. CBS’ 9.3 Mil.)
AMERICAN IDOL was the highest rated program of the night in all key demos, outperforming the next highest rated program by +122% in Adults 18-49 and +97% in Total Viewers
IDOL retained 100% of the previous Wednesday’s performance among Adults 18-49 and retained 99% in Total Viewers
Wednesday’s IDOL gained +3% vs. the comparable telecast last year among Adults 18-49 and +15% in Total Viewers
At 9:30pm, BREAKING IN retained 96% of the previous week’s telecast in Adults 18-49 (2.5/6) and won the 9:30p half hour among Adults 18-49, Adults 25-54 (tie) and Teens.
Thursday night marked FOX’s 15th consecutive Thursday win among Adults 18-49, Total Viewers, Adults 18-34, and Teens.
At 8pm, AMERICAN IDOL retained 98% of its audience versus the comparable telecast last year in Total Viewers (19.6 vs. 20.1 Mil. on 4/28/10, Top 6 Results).
IDOL was once again the highest rated program of the and outperformed the next highest rated program by +36% in Adults 18-49 (5.7 vs. 4.2, The Office) and by +45% in Total Viewers (19.6 vs. 13.5 for The Mentalist).
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 94% of last year’s same telecasts in A18-49 and is up +2% in Total Viewers.
On Saturday, the NASCAR Race: Crown Royal Richmond 400 led FOX to win the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers, Adults 25-54, Women 18-49, Women 25-54 and all key male demos.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/17/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 4/17 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.7/10 5.0/13 +35%
CHICAGO CODE 2.0/5 2.5/6 +25%
GLEE 5.1/15 6.3/17 +24%
RAISING HOPE 2.7/7 3.2/8 +19%
TRAFFIC LIGHT 1.4/4 1.6/4 +14%
BONES 3.0/8 3.8/10 +27%
FRINGE 1.7/5 2.5/7 +47%
THE SIMPSONS 3.4/9 3.7/10 +9%
BOB’S BURGERS 2.4/6 2.6/7 +8%
THE CLEVELAND SHOW 2.7/7 3.0/7 +11%
FAMILY GUY 3.7/9 4.4/10 +19%
AMERICAN DAD 2.3/6 2.7/7 +17%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/17/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 4/17 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.3 12.9 +25%
CHICAGO CODE 7.5 9.0 +20%
GLEE 12.5 15.1 +21%
RAISING HOPE 6.4 7.5 +17%
TRAFFIC LIGHT 3.4 3.8 +12%
BONES 10.0 12.2 +22%
FRINGE 4.5 6.3 +40%
THE SIMPSONS 7.4 8.1 +9%
BOB’S BURGERS 5.0 5.4 +8%
THE CLEVELAND SHOW 5.8 6.3 +9%
FAMILY GUY 7.4 8.7 +18%
AMERICAN DAD 4.9 5.5 +12%
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 8), BONES (No. 12), SIMPSONS (No. 14), FAMILY GUY (No. 20 tie) and BREAKING IN (No. 20 tie).
FOX had 8 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 4), GLEE (No. 5), SIMPSONS (No. 6), FAMILY GUY (No. 9), CLEVELAND (No. 10), AMERICAN DAD (No. 12) and BONES (No. 17).
FOX had 11 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL- THURSDAY (No. 3), SIMPSONS (No. 6), FAMILY GUY (No. 7), CLEVELAND (No. 8), AMERICAN DAD (No. 10 tie), RAISING HOPE (No. 10 tie), BREAKING IN (No. 14 tie), FAMILY GUY SP-5/1 7P (No. 14 tie) and BONES (No. 17).
FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 2), AMERICAN IDOL- THURSDAY (No. 3) and BONES (No. 18).
NIGHTLY AND PROGRAM HIGHLIGHTS – APRIL 25 – MAY 1, 2011
MONDAY
8:00-9:01 HOUSE (R): (Adults 18-49: 1.5/4, 4.9 Mil Total Viewers)
9:01-10:00 THE CHICAGO CODE (R): (Adults 18-49: 1.0/2, 4.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.2/3, 4.5 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.5/4 among Adults 18-49 followed by an encore of THE CHICAGO CODE (1.0/2). FOX ranked #3 for the night in Adults 18-49 (tie).
TUESDAY
8:00-9:30 GLEE: (Adults 18-49: 3.4/9, 8.6 Mil Total Viewers)
9:30-10:00 RAISING HOPE: (Adults 18-49: 1.8/4, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.0/8, 7.6 Mil Total Viewers)
FOX ranked #2 for the night among Adults 18-49 and Adults 18-34 and #1 in Teens.
At 8p GLEE posted a 3.4/9 among Adults 18-49 and was the highest rated program of the night in Teens. GLEE won the 8-9:30p time period in Adults 18-49, Adults 18-34 and Teens.
RAISING HOPE at 9:30p did a 1.8/4 among Adults 18-49 and ranked #4 in its half hour among Adults 18-49.
WEDNESDAY
8:00-9:30 AMERICAN IDOL: (Adults 18-49: 7.1/20, 22.3 Mil Total Viewers)
9:30-10:00 BREAKING IN: (Adults 18-49: 2.4/6, 7.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 5.9/16, 18.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +157% in Adults 18-49 (5.9 vs. 2.3 for CBS) and +99% in Total Viewers (18.5 vs. CBS’ 9.3 Mil.)
AMERICAN IDOL posted a 7.1/20 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +122% in Adults 18-49 (7.1 vs. Survivor’s 3.2) and +97% in Total Viewers (22.3 vs. Survivor’s 11.3 Mil.)
AMERICAN IDOL retained 100% of last Wednesday’s performance in Adults 18-49 (7.1 vs. 7.1) and retained 99% in Total Viewers (22.3 vs. 22.5 Mil.).
AMERICAN IDOL gained +3% vs. the comparable telecast last year in Adults 18-49 (7.1/20 vs. 6.9/20, Top 6 on 4/27/10) and +15% in Total Viewers (22.3 vs. 19.4 Mil.)
In the 8-9:30p time period AMERICAN IDOL outperformed the combined 4-net average by +13% in Adults 18-49 (7.1 vs. 6.3) and outperformed its nearest competitor by +163% in Adults 18-49 (7.1 vs. 2.7 for CBS) and +117% in Total Viewers (22.3 vs. 10.3 Mil for CBS.)
BREAKING IN posted a 2.4/6 among Adults 18-49 and retained 96% of the previous week’s telecast in Adults 18-49 (2.5/6) and 93% in Total Viewers (7.0 vs. 7.5 Mil.)
BREAKING IN won the 9:30p half hour among Adults 18-49, Adults 25-54 (tie) and Teens.
THURSDAY
8:00-9:00 AMERICAN IDOL: (Adults 18-49: 5.7/17, 19.6 Mil Total Viewers)
9:00-10:00 BONES: (Adults 18-49: 2.8/7, 9.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 4.2/12, 14.6 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated net for the night by +62% in Adults 18-49 (4.2 vs. CBS’ 2.6) and +30% in Total Viewers (14.6 vs. CBS’ 11.2 Mil.)
Airing against increased competition from the NFL Draft and NBA Basketball, the AMERICAN IDOL Results show posted a 5.7/17 among Adults 18-49 and retained 98% of last Thursday’s Results show in Adults 18-49 (5.7 vs. 5.8) and 97% in Total Viewers (19.6 vs. 20.3 Mil).
AMERICAN IDOL retained 98% from the comparable telecast last year in Total Viewers (19.6 vs. 20.1 Mil. on 4/28/10, Top 6 Results).
AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the next highest rated program by +36% in Adults 18-49 (5.7 vs. 4.2, The Office) and by +45% in Total Viewers (19.6 vs. 13.5 for The Mentalist).
In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +104% in Adults 18-49 (5.7 vs. 2.8 for CBS) and +111% in Total Viewers (19.6 vs. 9.3 for CBS).
So far this season with Comparable Most Current ratings AMERICAN IDOL retains 94% of last year’s same telecasts in A18-49 (8.4/23 vs. 8.9/23, through the Top 6 Results, 4/28/10) and is up +2% in Total Viewers (24.8 vs. 24.4 Mil.)
BONES posted a 2.8/7 among Adults 18-49, ranking #3 in the 9p hour among A18-49 and A18-34 and #2 in Teens.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.3/5, 3.4 Mil Total Viewers)
9:00-10:00 FRINGE: (Adults 18-49: 1.3/4, 3.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 3.4 Mil Total Viewers)
At 8p, KITCHEN NIGHTMARES posted a 1.3/5 and ranked #2 in its time period among Adults 18-49 and #1 among Adults 18-34.
FRINGE at 9p delivered a 1.3/4, up +8% from the previous week (1.2/4). FRINGE ranked #3 in the hour among Adults 18-49 and #1 in Adults 18-34.
FOX ranked #3 for the night among Adults 18-49 and #1 in Adults 18-34.
SATURDAY
8:00-11:03 NASCAR: RICHMOND 400 (S): (ADULTS 18-49: 1.7/6, 6.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (ADULTS 18-49: 1.7/6, 6.2 Mil Total Viewers)
The NASCAR Race: Crown Royal Richmond 400 led FOX to a #1 rank for the night on a total primetime basis among Adults 18-49, Adults 18-34, Total Viewers, Adults 25-54, Women 18-49, Women 25-54 and all key male demos.
SUNDAY
7:00-7:59 FAMILY GUY (RS): (ADULTS 18-49: 1.5/5, 3.5 Mil Total Viewers)
7:59-8:31 THE SIMPSONS: (ADULTS 18-49: 2.7/8, 5.8 Mil Total Viewers)
8:31-9:01 CLEVELAND SHOW (R): (ADULTS 18-49: 2.0/5, 4.4 Mil Total Viewers)
9:01-9:31 FAMILY GUY (R): (ADULTS 18-49: 2.4/6, 5.1 Mil Total Viewers)
9:31-10:00 AMERICAN DAD (R): (ADULTS 18-49: 1.9/5, 4.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (ADULTS 18-49: 2.0/6, 4.4 Mil Total Viewers)
At 7p a one-hour encore FAMILY GUY posted a 1.5/5 among Adults 18-49. THE SIMPSONS posted a 2.7/8 among Adults 18-49, up +17% from its most recent telecast on 4/10/11 (2.3/7). At 8:30p an encore THE CLEVELAND SHOW posted a 2.0/5 among Adults 18-49.
At 9p an encore FAMILY GUY posted a 2.4/6 among Adults 18-49 followed by an encore AMERICAN DAD (1.9/5).
FOX ranked #3 for the night in Adults 18-49 (tie) and #1 in Adults 18-34 and Teens.
APRIL 25 – MAY 1, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.7/8 FOX 2.2/7 FOX 8.1
ABC 2.2/6 ABC 1.5/5 ABC 8.7
CBS 1.9/5 CBS 1.2/4 CBS 8.4
NBC 2.0/6 NBC 1.6/5 NBC 5.9
(source: FOX)
