Week 32: TeleFutura continues to generate more nightly wins

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TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49 and Adults 18-34


TeleFutura Broadcast Prime Highlights – Week of April 25, 2011 to May 1, 2011

Last week during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm), TeleFutura generated 569,000 Total Viewers 2+, 328,000 Adults 18-49 and 188,000 Adults 18-34.

In the current 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime  versus the same period in the 2009/2010 Season among Adults 18-49 (71 nights vs. 57 nights) and Adults 18-34 (72 nights vs. 62 nights).

TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, delivering more Total Viewers 2+ (TF 666,000 vs. TEL 616,000; +8% Adv.), Adult 18-49 (TF 400,000 vs. TEL 383,000; +4% Adv.) and Adults 18-34 (TF 238,000 vs. TEL 198,000; +20% Adv.) viewers  than Telemundo.

On Sunday night (May 1, 2011) from 7pm-11pm, TeleFutura’s primetime line-up that included  back-to-back movies “Cine de las Estrellas: Tierra de Osos” (“BROTHER BEAR”) and “Cine de las Estrellas Sun 2: El Castigador” (“THE PUNISHER”) significantly out-performed Telemundo’s  prime time programming which included the special”Mejor de la Boda Real,” “Idolos de Mexico III: Todo un Hombre” and”Idolos de Mexico IV: Por Tu Maldito Amor” among Total Viewers 2+ (TF 749,000 vs. TEL 533,000; +41% Adv.), Adults 18-49 (TF 466,000 vs. TEL 313,000; +49% Adv.) and Adults 18-34 (TF 296,000 vs. TEL 163,000; +82% Adv.). 

(Source: Univision – The Nielsen Company, NPM (04/25/2011-05/01/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-05/01/2011) and 2009/2010 Season-To-Date (09/21/2009-05/02/2010). Live+SD)