Week 32: Univision No. 4 broadcast network in primetime


Out-delivering CBS for the entire week with 930,000 Adult 18-34 viewers. Univision Broadcast Prime Highlights – Week of April 25, 2011 to May 1, 2011

Univision was the #4 broadcast network in primetime, out-delivering CBS for the entire week with 930,000 Adult 18-34 viewers.

For the 28th time (out of 32 weeks) so far this season, Univision was the #1 network on Friday night among Adults 18-34, airing the top 2 most-watched programs on broadcast television with #1 “Triunfo del Amor” (Triumph of Love) and #2 “Teresa.”

Univision also finished as the fifth most-watched network for the entire week in primetime among Adults 18-49 (1.7 million) and Total Viewers 2+ (3.4 million).

Season-to-Date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+9%) while the English-language broadcast networks are reporting audience declines (ABC -9%, CBS -8%, NBC -15%, and FOX -6%); Univision’s audience also increased among Total Viewers 2+ (+7%) and Adults 18-34 (+8%).

Univision has out-delivered ABC, CBS, NBC or FOX among Adults 18-34 for the entire week 69% of the time (22 out of 32 weeks season-to-date).

Thus far in 2011, Univision has out-performed NBC on one out of two nights among Adults 18-49 (64 out of 126 nights) and on two out of three nights among Adults 18-34 (87 out of 126 nights).

During the 10PM to 11PM hour, Univision’s novela “Triunfo del Amor” garnered the #2 spot for the network this past week among Adults 18-34, and #4 among both Adults 18-49 and Total Viewers 2+.

Airing “Teresa” from 8PM to 10PM, Univision ranked as the #4 broadcast network for the week among Adults 18-34.

Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on three out of seven nights last week among Adults 18-49 and on four out of seven nights among Adults 18-34.

On Saturday night, “Sabado Gigante” (Giant Saturday) made Univision the #3 broadcast network, out-delivering CBS and NBC among Adults 18-34 (380,000).

Sunday night’s two-hour broadcast of the ninth episode of Univision’s fifth season of “Nuestra Belleza Latina” (Our Latin Beauty) attracted 3.7 million Total Viewers 2+ (+45%) and delivered significantly more Adults 18-49 (+36%) and Adults 18-34 (+20%) viewers than the comparable telecast from the previous season; Sunday’s telecast also out delivered the first run series finale of NBC’s “America’s Next Great Restaurant” among Adults 18-34.

(source: Univision)