Week 33: FOX solid weekly win in key demos

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Thanks to week-over-week gains by GLEE, AMERICAN IDOL, BREAKING IN and BONES, FOX won the first full week of the May sweep among Adults 18-49, Adults 18-34 and Teens, and continues to outperform the No. 2 network by more than half of a ratings point (3.5 vs. 2.9 among Adults 18-49). Key highlights from last week include:


TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX   2.8/8                 FOX    2.2/8                FOX      8.4
ABC   2.5/7                 ABC    1.9/6               ABC      9.1    
CBS   2.2/6                 CBS    1.4/5                CBS    10.0
NBC   2.0/6                NBC    1.6/5                NBC      5.7

On Tuesday, GLEE and RAISING HOPE gave FOX a strong night among young adults and Teens.

GLEE delivered a 3.7/11 last Tuesday, up +9% from the previous week. GLEE was the highest rated program of the night in Teens and won the 8p hour in Adults 18-49 (tie), Adults 18-34 and Teens.

RAISING HOPE followed with a 1.8/5 among Adults 18-49, right in line with its performance the previous week at 9:30p.

FOX ranked No. 1 on Wednesday night across all key demos and outperformed the next highest-rated competitor (CBS) by +96% among Adults 18-49 and +61% in Total Viewers.

AMERICAN IDOL posted a 6.6/19 and drew 21.1 million Total Viewers on Wednesday. IDOL was the highest rated program of the night in all key demos, outperforming the next highest rated program by +69% in Adults 18-49 and +64% in Total Viewers.
Compared to the same telecast last year, AMERICAN IDOL grew +6% in the core adult demo and gained +21% in Total Viewers — its biggest year-to-year performance show gain so far this season. 

At 9:30pm, BREAKING IN delivered a 2.4/6 among Adults 18-49, even with the previous week among Adults 18-49 and up +1% in Total Viewers (7.1 vs. 7.0 Mil.)

AMERICAN IDOL and BONES gave FOX another Thursday win, dominating the night across every key demo.

The AMERICAN IDOL Top 5 Results show posted a 6.3/20 among Adults 18-49, up +11% among Adults 18-49 and +9% in Total Viewers versus the previous Thursday’s results show.

So far this season with Comparable Most Current ratings AMERICAN IDOL retains 95% of its Adults 18-49 audience and is up +2% in Total Viewers versus the same period last season.

BONES followed with a 3.2/9, up +14% from the previous week in the core adult demo and up +12% in Total Viewers (10.9 vs. 9.7 Mil.) 

In the 9p hour BONES topped an original CSI by a substantial +39% in Adults 18-49 and topped both CSI and Grey’s Anatomy among Total Viewers.

With originals of KITCHEN NIGHTMARES (1.6/6) and FRINGE (1.2/4), FOX ranked No. 1 on Friday among Adults 18-49 and Adults 18-34.

Live to Live + 7 DVR highlight
AMERICAN IDOL Wednesday is this season’s top DVR gainer among Total Viewers (Live to Live + 7 average = 6.4 Mil.).

10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/24/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:

10/11 Season thru 4/24   Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change
HOUSE                                           3.7/10                                       4.9/13                       +32% 
CHICAGO CODE                            2.0/5                                         2.5/6                         +25%
GLEE                                              5.1/14                                       6.3/17                       +24%
RAISING HOPE                              2.6/7                                         3.1/8                         +19%
TRAFFIC LIGHT                             1.4/4                                         1.6/4                         +14%
BONES                                           3.0/8                                         3.8/10                        +27%   
FRINGE                                          1.7/5                                          2.5/7                         +47%
THE SIMPSONS                             3.4/9                                         3.7/10                        +9%
BOB’S BURGERS                           2.4/6                                         2.6/7                          +8%    
THE CLEVELAND SHOW              2.7/7                                          3.0/7                         +11%
FAMILY GUY                                  3.7/9                                          4.4/10                       +19%
AMERICAN DAD                            2.3/6                                          2.7/7                         +17%

10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/24/11), FOX’s scripted original programs have shown significant increases among Total Viewers:

10/11 Season thru 4/24   Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change
HOUSE                                              10.2                                       12.8                      +25%
CHICAGO CODE                                7.4                                         8.9                       +20%
GLEE                                                  12.3                                       14.9                      +21%         
RAISING HOPE                                   6.3                                         7.4                      +17%         
TRAFFIC LIGHT                                  3.3                                         3.7                       +12%
BONES                                               10.1                                        12.3                      +22%         
FRINGE                                               4.5                                          6.3                      +40%         
THE SIMPSONS                                  7.4                                         8.1                        +9%
BOB’S BURGERS                                5.0                                         5.4                        +8%           
THE CLEVELAND SHOW                    5.8                                         6.3                        +9%         
FAMILY GUY                                        7.4                                         8.7                       +18%
AMERICAN DAD                                   4.9                                        5.5                       +12%
        
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49:  AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- THURSDAY (No. 2), GLEE (No. 6), FAMILY GUY (No. 11) BONES (No. 12), and HOUSE (No. 17).
FOX had 9 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 2 tie), AMERICAN IDOL- THURSDAY (No. 2 tie), GLEE (No. 5), FAMILY GUY (No. 6), SIMPSONS (No. 11), HOUSE (No. 13), BONES (No. 15 tie), CLEVELAND (No. 15 tie) and BOB’S BURGERS (No. 19).
FOX had 12 of the Top 20 programs among Teens: AMERICAN IDOL- THURSDAY (No. 1), AMERICAN IDOL- WEDNESDAY (No. 2), GLEE (No. 3), FAMILY GUY (No. 5), CLEVELAND (No. 6), SIMPSONS (No. 8), BOB’S BURGERS (No. 9), RAISING HOPE (No. 10), BREAKING IN (No. 11), BONES (No. 12), HOUSE (No. 14) and AMERICAN DAD (No. 17).
FOX had 3 of the Top 20 programs among Total Viewers: AMERICAN IDOL- THURSDAY (No. 2), AMERICAN IDOL- WEDNESDAY (No. 3) and BONES (No. 14).
NIGHTLY AND PROGRAM HIGHLIGHTS –  MAY 2 – 8, 2011
MONDAY
8:00-9:00      HOUSE: (Adults 18-49: 2.9/8, 8.6 Mil Total Viewers)
9:00-10:00    THE CHICAGO CODE: (Adults 18-49: 1.6/4, 5.6 Mil Total Viewers)
8:00-10:00    FOX PRIME: (Adults 18-49: 2.2/6, 7.1 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-34.

HOUSE posted a 2.9/8 among Adults 18-49 and ranked #2 in its 8p hour among Adults 18-49 and #1 in Adults 18-34 (tie) and Men 18-49/18-34.

At 9p THE CHICAGO CODE posted a 1.6/4 among Adults 18-49 and ranked #3 in its 9p hour among Adults 18-49.

TUESDAY
8:00-9:01        GLEE: (Adults 18-49: 3.7/11, 8.9 Mil Total Viewers)
9:01-9:30        RAISING HOPE: (Adults 18-49: 1.8/5, 4.7 Mil Total Viewers)
9:30-10:00      TRAFFIC LIGHT: (Adults 18-49: 1.1/3, 2.9 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 2.6/7, 6.3 Mil Total Viewers)

FOX ranked #3 for the night among Adults 18-49, #2 among Adults 18-34 and #1 in Teens (tie).

At 8p GLEE posted a 3.7/11 among Adults 18-49 up +9% from the previous week (3.4/9).  GLEE was the highest rated program of the night in Teens and won the 8p hour in Adults 18-49 (tie), Adults 18-34 and Teens.

RAISING HOPE at 9p posted a 1.8/5 among Adults 18-49, even with the previous week at 9:30p (1.8/4).  RAISING HOPE ranked #4 in its half hour among Adults 18-49, #3 in Adults 18-34 (tie) and #2 in Teens.

At 9:30p TRAFFIC LIGHT posted a 1.1/3 among Adults 18-49 and ranked #4 in its half hour among Adults 18-49.
           
WEDNESDAY
8:00-9:30        AMERICAN IDOL: (Adults 18-49: 6.6/19, 21.1 Mil Total Viewers)
9:30-10:00      BREAKING IN: (Adults 18-49: 2.4/6, 7.1 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 5.5/15, 17.6 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed its nearest competitor for the night by +96% in Adults 18-49 (5.5 vs. 2.8 for CBS) and +61% in Total Viewers (17.6 vs. CBS’ 10.9 Mil.)

Airing against significant NBA Playoffs competition pitting Atlanta vs. Chicago in Game 1 and Dallas vs. Los Angeles in Game 2, AMERICAN IDOL posted a 6.6/19 among Adults 18-49 and was the highest rated program of the night in all key demos, outperforming the next highest rated program by +69% in Adults 18-49 (6.6 vs. Modern Family’s 3.9) and +64% in Total Viewers (21.1 vs. Criminal Minds’ 12.9 Mil.)

AMERICAN IDOL grew +6% vs. the comparable telecast last year in Adults 18-49 (6.6/19 vs. 6.2/18, Top 5 on 5/4/10).  AMERICAN IDOL gained +21% in Total Viewers (21.1 vs. 17.5 Mil.), its biggest year to year Performance Show gain so far this season. 

AMERICAN IDOL retained 93% of last Wednesday’s performance in Adults 18-49 (6.6 vs. 7.1) and retained 95% in Total Viewers (21.1 vs. 22.3 Mil.).

In the 8-9:30p time period AMERICAN IDOL outperformed its nearest competitor by +120% in Adults 18-49 (6.6 vs. 3.0 or CBS) and +87% in Total Viewers (21.1 vs. 11.3 Mil for CBS.)

AMERICAN IDOL showed significant growth throughout the night gaining in its last half hour versus its first by +24% in A18-49 (7.2 vs. 5.8) and +25% in Total Viewers (23.3 vs. 18.7 Mil).

BREAKING IN posted a 2.4/6 among Adults 18-49, even with the previous week in Adults 18-49 and up +1% in Total Viewers (7.1 vs. 7.0 Mil.)  BREAKING IN was the #2 program of the night in Teens behind only AMERICAN IDOL.

BREAKING IN ranked #2 in the 9:30p half hour among Adults 18-49 and #1 in Teens and Men 18-34.

THURSDAY
8:00-9:00        AMERICAN IDOL: (Adults 18-49: 6.3/20, 21.3 Mil Total Viewers)
9:00-10:00      BONES: (Adults 18-49: 3.2/9, 10.9 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 4.7/14, 16.1 Mil Total Viewers)

FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens and outperformed the next highest rated net for the night by +81% in Adults 18-49 (4.7 vs. CBS’ 2.6) and +42% in Total Viewers (16.1 vs. CBS’ 11.3 Mil.)

AMERICAN IDOL Results show posted a 6.3/20 among Adults 18-49, up +11% from last Thursday’s Results show in Adults 18-49 (6.3 vs. 5.7) and up +9% in Total Viewers (21.3 vs. 19.6 Mil).

AMERICAN IDOL retained 97% of the comparable telecast last year in Adults 18-49 (6.3 vs. 6.5 on 5/5/10, Top 5 Results) and grew +9% in Total Viewers (21.3 vs. 19.6 Mil.)

AMERICAN IDOL was the highest rated program of the night in Adults 18-49, Total Viewers, Adults 25-54 and Teens and outperformed the next highest rated programs by +80% in Adults 18-49 (6.3 vs. 3.5 for ABC’s Grey’s Anatomy and NBC’s The Office) and by +52% in Total Viewers (21.3 vs. 14.0 for CBS’ The Mentalist).

In the 8p hour AMERICAN IDOL outperformed the next highest rated net by +133% in Adults 18-49 (6.3 vs. 2.7 for CBS) and +134% in Total Viewers (21.3 vs. 9.1 for CBS).  AMERICAN IDOL also outperformed the combined 4-net competition in the 8p hour in Total Viewers by +8% (21.3 vs. 19.8 Mil.)

So far this season with Comparable Most Current ratings AMERICAN IDOL retains 95% of last year’s same telecasts in A18-49 (8.4/23 vs. 8.8/23, through the Top 5 Results, 5/5/10) and is up +2% in Total Viewers (24.8 vs. 24.2 Mil.).

At 9p BONES posted a 3.2/9, up +14% from the previous week (2.8/7) in Adults 18-49 and was up +12% in Total Viewers (10.9 vs. 9.7 Mil.)  BONES ranked #2 in the 9p hour among A18-49 and #1 in Total Viewers and Teens. 

In the 9p hour BONES topped an original CSI by a substantial +39% in Adults 18-49 (3.2/9 vs. 2.3/6) and +2% in Total Viewers (10.9 vs. 10.7 Mil.)

In fact, BONES topped both CSI and Grey’s Anatomy among Total Viewers. This marks the first time that BONES has beat either series.

FRIDAY
8:00-9:00        KITCHEN NIGHTMARES: (Adults 18-49: 1.6/6, 3.7 Mil Total Viewers)
9:00-10:00      FRINGE: (Adults 18-49: 1.2/4, 3.3 Mil Total Viewers)
8:00-10:00      FOX PRIME: (Adults 18-49: 1.4/5, 3.5 Mil Total Viewers)

At 8p, KITCHEN NIGHTMARES posted a 1.6/6 and ranked #1 in its time period among Adults 18-49, Adults 18-34, Adults 25-54, Women 18-49/18-34 and all key male demos.

FRINGE at 9p delivered a 1.2/4 and ranked #3 in the hour among Adults 18-49 (tie).

FOX ranked #1 for the night among Adults 18-49 (tie) and Adults 18-34.

SATURDAY
8:00-11:54      NASCAR: SOUTHERN 500 (S): (ADULTS 18-49: 2.0/7, 7.0 Mil Total Viewers)
8:00-11:00      FOX PRIME: (ADULTS 18-49: 1.9/7, 6.8 Mil Total Viewers)

The NASCAR Race: Southern 500 at Darlington led FOX to a #2 rank for the night on a total primetime basis among Adults 18-49 and Adults 18-34.

SUNDAY
7:00-7:29        SIMPSONS (R): (ADULTS 18-49: 1.0/4, 2.3 Mil Total Viewers)
7:29-7:59        AMERICAN DAD: (ADULTS 18-49: 1.6/5, 3.3 Mil Total Viewers)
7:59-8:29        THE SIMPSONS: (ADULTS 18-49: 2.5/8, 5.5 Mil Total Viewers)
8:29-9:00        BOB’S BURGERS: (ADULTS 18-49: 2.0/6, 4.3 Mil Total Viewers)
9:00-9:31        FAMILY GUY: (ADULTS 18-49: 3.3/8, 6.5 Mil Total Viewers)
9:31-10:00      CLEVELAND SHOW: (ADULTS 18-49: 2.2/5, 4.7 Mil Total Viewers)
7:00-10:00      FOX PRIME: (ADULTS 18-49: 2.1/6, 4.5 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and #1 in Adults 18-34, Teens and Men 18-49/18-34.

At 7p an encore THE SIMPSONS did a 1.0/4 among Adults 18-49.  AMERICAN DAD at 7:30p did a 1.6/5 among Adults 18-49.
THE SIMPSONS at 8p posted a 2.5/8 among Adults 18-49 and won its half hour among Adults 18-49 (tie), Adults 18-34 and Teens.
At 8:30p BOB’s BURGERS did a 2.0/6 among Adults 18-49, up +5% from its last telecast on 4/10/11 (1.9/5).  BOB’S BURGERS won its half hour among Adults 18-34, Teens and Men 18-49.
FAMILY GUY posted a 3.3/8 among Adults 18-49, up +10% from 4/17/11 (3.0/8)  FAMILY GUY was the highest rated program of the night in Adults 18-49, Adults 18-34 and Teens and won its half hour in these same demos.
At 9:30p THE CLEVELAND SHOW did a 2.2/5 among Adults 18-49 and won its time period in Adults 18-34, Teens and Men 18-49.
MAY 2 – 8, 2011

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX   2.8/8                 FOX    2.2/8                FOX      8.4
ABC   2.5/7                 ABC    1.9/6               ABC      9.1    
CBS   2.2/6                 CBS    1.4/5                CBS    10.0
NBC   2.0/6                NBC    1.6/5                NBC      5.7

(source: FOX)