In the Current 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season among Adults 18-49 and Adults 18-34.
TeleFutura Broadcast Prime Highlights – Week of May 9, 2011 to May 15, 2011
Last week, TeleFutura averaged 480,000 Total Viewers 2+, 270,000 Adults 18-49 and 140,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
In the current 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (71 nights vs. 57 nights) and Adults 18-34 (72 nights vs. 66 nights).
For the entire week, TeleFutura’s 8pm novela, “Doña Bella” delivered 412,000 Total Viewers 2+, 107,000 Adults 18-34 and 225,0000 Adults 18-49 and increased its audience levels from its debut week (04/25/2011-04/29/2011) among Viewers 2+ (+10%), Adults 18-34 (+8%) and Adults 18-49 (+20%).
Saturday’s broadcast of “Choques Extremos” on TeleFutura attracted 426,000 Total Viewers 2+ and significantly out-performed Telemundo’s “Persiguiendo Injusticia” in the 10pm to 11pm hour among both Adults 18-34 (171,000 vs. 100,000; +71% Adv.) and Adults 18-49 (278,000 vs. 222,000; +25% Adv.).
On Sunday night, TeleFutura’s two-hour airing of “Killer Wave” as the featured film for “Cine De Las Estrellas” out-delivered Telemundo’s entire movie line-up consisting of “Cine En Casa-Baby’s Day Out” and “Cine Millonario-National Treasure” among Total Viewers 2+ (737,000 vs. 681,000; +8% Adv.), Persons 12-34 (284,000 vs. 245,000; +16% Adv.), Adults 18-34 (244,000 vs. 214,000; +14% Adv.) and Adults 18-49 (415,000 vs. 369,000; +12% Adv.).
(Source: Univision -The Nielsen Company, NPM (05/09/2011-05/15/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-05/15/2011) and 2009/2010 Season-To-Date (09/21/2009-05/16/2010). Live+SD)
