Thus far in the 2010/2011 Season, TeleFutura Continues to Produce More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49 and Adults 18-34
TeleFutura Broadcast Prime Highlights – Week of May 16, 2011 to May 22, 2011
Last week TeleFutura averaged 559,000 Total Viewers 2+, 322,000 Adults 18-49 and 172,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
TeleFutura saw impressive audience growth among Total Viewers 2+ (559,000 vs. 478,000; +17%), Adults 18-49 (322,000 vs. 274,000; +18%) and Adults 18-34 (172,000 vs. 145,000; +19%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm) over its prior week performance (05/09/11 – 05/15/11).
Thus far in the 2010/2011 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (72 nights vs. 59 nights) and Adults 18-34 (73 nights vs. 69 nights).
TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, delivering more Total Viewers 2+ (TF 662,000 vs. TEL 587,000; +13% Adv.), Adult 18-49 (TF 401,000 vs. TEL 372,000; +8% Adv.) and Adults 18-34 (TF 243,000 vs. TEL 225,000; +8% Adv.) viewers than Telemundo.
On Saturday night (May 21, 2011) from 8pm-11pm, TeleFutura’s primetime line-up that included back-to-back movies “Cine de las Estrellas: Gone in 60 Seconds” and “Cine de las Estrellas Sat 2: Smoking Aces” significantly out-performed Telemundo’s prime time programming which included the feature films “Cine de Impacto: End of Days,” ” Cine de Impacto II: Time Cop the Berlin Decision” and “Persiguiendo Injusticias” among Total Viewers 2+ (TF 704,000 vs. TEL 399,000; +76% Adv.), Adults 18-49 (TF 443,000 vs. TEL 245,000; +81% Adv.) and Adults 18-34 (TF 286,000 vs. TEL 138,000; +107% Adv.).
On Sunday night (May 22, 2011), TeleFutura’s airing of “Cine de las Estrellas: Viaje al Centro de la Tierra” (“Journey To The Center Of The Earth”) out-delivered Telemundo’s “Cine Millonario: Man on Fire” among Total Viewers 2+ (TF 693,000 vs. TEL 673,000; +3% Adv.).
(Source: Univision – The Nielsen Company, NPM (05/16/2011-05/22/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-05/22/2011) and 2009/2010 Season-To-Date (09/21/2009-05/23/2010). Live+SD.)
