Week of May 16, 2011 to May 22, 2011 Univision was the #3 broadcast network in primetime, out-delivering CBS and NBC for the entire week with 1.1 million Adult 18-34 viewers
Univision Broadcast Prime Highlights
Univision was the #3 broadcast network in primetime, out-delivering CBS and NBC for the entire week with 1.1 million Adult 18-34 viewers.
Univision has out-delivered ABC, CBS, NBC or Fox among Adults 18-34 for the entire week 69% of the time (24 out of 35 weeks) season-to-date.
For the 31th time (out of 35 weeks) so far this season, Univision was the #1 network among Adults 18-34 on Friday night airing two of the top 5 most watched programs on broadcast television with #2 “Triunfo del Amor” (Triumph of Love) and #4 “Teresa.”
Univision also finished as the fifth most-watched network for the entire week in primetime among Adults 18-49 (2 million) and Total Viewers 2+ (3.9 million).
Season-to-Date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+7%) while the English-language broadcast networks are reporting audience declines (ABC -9%, CBS -8%, NBC -14%, and FOX -5%); Univision’s audience also increased among Total Viewers 2+ (+7%) and Adults 18-34 (+7%).
Univision out-delivered one or more of the English-Language broadcast networks (ABC, CBS, NBC or FOX) on every night last week among A18-34 and four out of seven nights last week among Adults 18-49.
Thus far in 2011, Univision has out-performed NBC on one out of two nights among Adults 18-49 (72 out of 147 nights) and on two out of three nights among Adults 18-34 (101 out of 147 nights).
During its new time period of 9PM to 11PM, Univision’s novela “Triunfo del Amor” garnered the #4 spot for the network this past week among Adults 18-34.
Airing “Teresa” from 8PM to 9PM, Univision ranked as the #4 broadcast network for the week among Adults 18-34.
On Saturday night, “Sabado Gigante” (Giant Saturday) made Univision the #2 broadcast network, out-delivering ABC, CBS, and NBC among Adults 18-34 (562,000).
Sunday night’s finale of Univision’s “Nuestra Belleza Latina” was the most-watched season finale in the show’s history attracting 4.9 million Total Viewers 2+ (up +23% from last season’s finale), 2.5 million Adults 18-49 (+18%), and 1.4 million Adults 18-34 viewers (+14%) and making Univision the #3 broadcast network for the nights among A18-34. Additionally, the full run of the current season posted double digit gains compared to the entire full run of the fourth season among Total Viewers P2+ (+18%), Adults 18-49 (+20%), and Adults 18-34 (+19%).