FOX dominated the final week of the 2010-11 broadcast season by +83% thanks to strong season finales of HOUSE, AMERICAN IDOL and GLEE, and launched its summer season with the most-watched premiere of SO YOU THINK YOU CAN DANCE in four years. Key highlights from last week include:
On Monday, the season finales of HOUSE and THE CHICAGO CODE delivered FOX’s most-watched Monday night in over two months (since 3/14/11).
The season finale of HOUSE posted a 3.4/10 among Adults 18-49 and was the #1 program of the night in Men 18-49/18-34.
At 9p THE CHICAGO CODE finale delivered a 2.0/5, up +11% vs. the penultimate telecast (1.8/5).
FOX won Tuesday night across all key demos and outperformed its nearest competitor for the night by +42% among Adults 18-49 (5.4 vs. 3.8 for ABC).
The special Tuesday night performance finale episode of AMERICAN IDOL drew a 6.4/19 among Adults 18-49 and outperformed its nearest competitor in the 8p hour by +129% in Adults 18-49 (6.4 vs. 2.8 for NBC’s Biggest Loser) and +98% in Total Viewers (20.6 vs. 10.4 Mil for ABC’s DWTS repeat).
The season two finale of GLEE posted a 4.6/11 among Adults 18-49, and earned its highest rating ever in Teens for a regular telecast (5.6/19)
GLEE beat the first hour of the Dancing With The Stars results finale in head to head competition by +7% in Adults 18-49 (4.6/11 vs. 4.3/11).
On Wednesday, the AMERICAN IDOL SEASON 10 FINALE posted a 9.2/26 among Adults 18-49 and grew +12% in Adults 18-49, +21% in Total Viewers and +61% in Teens vs. last year’s finale.
This is the first time in five years that AMERICAN IDOL has shown year to year growth for the finale in Adults 18-49 (since 5/24/06).
The AMERICAN IDOL finale was the most watched program of the season among Total Viewers (excluding sports and the Academy Awards).
AMERICAN IDOL’s finale beat Tuesday’s Dancing With The Stars finale by +37% in Total Viewers and +100% in Adults 18-49.
For the 10/11 season with Comparable Most Current ratings AMERICAN IDOL retains 95% of last year’s same telecasts in A18-49 (8.3/23 vs. 8.7/23) and is up +5% in Total Viewers (25.0 vs. 23.9 Mil.)
With the season premiere of SO YOU THINK YOU CAN DANCE, FOX won Thursday night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
The premiere of SO YOU THINK YOU CAN DANCE posted a 3.3/10 among Adults 18-49, up +10% versus last year’s premiere on 5/27/10 (3.0/10) and up +16% versus last year’s premiere in Total Viewers (9.5 vs. 8.2 Mil)
SO YOU THINK YOU CAN DANCE posted its highest rated premiere in two years (three installments) among Adults 18-49 (since 5/21/09), in four years (five installments) in Total Viewers (since 5/24/07) and in three years (four installments) in Teens (since 5/22/08).
On Sunday, NASCAR RACE: COCA-COLA 600 led FOX to a nightly win among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos.
The COCA-COLA 600 was up vs. last year’s race by +32% among Adults 18-49 (2.5/9 vs. 1.9/8) and by +25% among Total Viewers (8.1 vs. 6.5 Mil.)
Live to Live + 7 DVR highlights
AMERICAN IDOL Wednesday is this season’s top DVR gainer among Total Viewers (Live to Live + 7 average = 6.5 Mil.)
Live to L+SD DVR highlights
AMERICAN IDOL Wednesday (4.2m same-day DVR viewers), AMERICAN IDOL -Thursday (3.7m) and GLEE (2.7m) were the 10/11 season’s top 3 series in same-day DVR playback.
10/11 FOX Scripted Programs: Live + 7 among Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/15/11), FOX’s scripted original programs have shown significant increases among Adults 18-49:
10/11 Season thru 5/15 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.6/10 4.9/13 +36%
CHICAGO CODE 1.9/5 2.5/6 +32%
GLEE 4.8/14 6.0/16 +25%
RAISING HOPE 2.5/7 3.0/8 +20%
TRAFFIC LIGHT 1.3/4 1.5/4 +15%
BREAKING IN 2.6/7 2.9/7 +12%
BONES 3.0/8 3.9/10 +30%
FRINGE 1.6/5 2.5/7 +56%
THE SIMPSONS 3.2/9 3.6/10 +13%
BOB’S BURGERS 2.4/6 2.6/7 +8%
THE CLEVELAND SHOW 2.7/7 3.0/7 +11%
FAMILY GUY 3.6/9 4.4/10 +22%
AMERICAN DAD 2.3/6 2.6/7 +13%
10/11 FOX Scripted Programs: Live +7 among Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 5/15/11), FOX’s scripted original programs have shown significant increases among Total Viewers:
10/11 Season thru 5/15 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 10.0 12.6 +26%
CHICAGO CODE 7.0 8.6 +23%
GLEE 11.8 14.4 +22%
RAISING HOPE 6.1 7.2 +18%
TRAFFIC LIGHT 3.3 3.6 +9%
BREAKING IN 7.7 8.2 +6%
BONES 10.1 12.3 +22%
FRINGE 4.4 6.2 +41%
THE SIMPSONS 7.1 7.9 +11%
BOB’S BURGERS 4.9 5.3 +8%
THE CLEVELAND SHOW 5.7 6.2 +9%
FAMILY GUY 7.3 8.6 +18%
AMERICAN DAD 4.8 5.3 +10%
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- TUESDAY SP (No. 2), GLEE (No. 4), HOUSE (No. 8), SO YOU THINK YOU CAN DANCE- THU (No. 9), FOX NASCAR SPRINT CUP (No. 12) and CHICAGO CODE (No. 17).
FOX had 7 of the Top 20 programs among Adults 18-34: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- TUESDAY SP (No. 2), GLEE (No. 3), SO YOU THINK YOU CAN DANCE- THU (No. 6), HOUSE (No. 9), CHICAGO CODE (No. 15) and FOX NASCAR SPRINT CUP (No. 18).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL- WEDNESDAY (No. 1), GLEE (No. 2), AMERICAN IDOL- TUESDAY SP (No. 3), SO YOU THINK YOU CAN DANCE- THU (No. 4), HOUSE (No. 9), FOX NASCAR SPRINT CUP (No. 14), CHICAGO CODE (No. 20 tie) and BONES (No. 20 tie).
FOX had 6 of the Top 20 programs among Total Viewers: AMERICAN IDOL- WEDNESDAY (No. 1), AMERICAN IDOL- TUESDAY SP (No. 4), GLEE (No. 5), SO YOU THINK YOU CAN DANCE- THU (No. 9), HOUSE (No. 11) and FOX NASCAR SPRINT CUP (No. 17).
NIGHTLY AND PROGRAM HIGHLIGHTS – MAY 23 – 29, 2011
MONDAY
8:00-9:00 HOUSE: (Adults 18-49: 3.4/10, 9.1 Mil Total Viewers)
9:00-10:00 THE CHICAGO CODE: (Adults 18-49: 2.0/5, 7.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.7/7, 8.1 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Total Viewers, Adults 18-34 and Teens and #1 in Men 18-49/18-34/25-54.
HOUSE and THE CHICAGO CODE delivered FOX’s most-watched Monday night in Total Viewers in over two months (since 3/14/11).
The season finale of HOUSE posted a 3.4/10 among Adults 18-49 and was the #2 program of the night in Adults 18-49, Adults 18-34 and Teens and #1 in Men 18-49/18-34.
At 9p THE CHICAGO CODE finale posted a 2.0/5, up +11% vs. the penultimate telecast (1.8/5). THE CHICAGO CODE ranked #3 in its hour among Adults 18-49, #2 in Adults 18-34 and #1 in Men 18-49/18-34.
TUESDAY
8:00-8:59 AMERICAN IDOL (S): (Adults 18-49: 6.4/19, 20.6 Mil Total Viewers)
8:59-10:00 GLEE: (Adults 18-49: 4.6/11, 11.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 5.4/15, 16.1 Mil Total Viewers)
FOX won the night in Adults 18-49, Adults 18-34, Teens and key demos and outperformed its nearest competitor for the night by +42% in Adults 18-49 (5.4 vs. 3.8 for ABC).
The special Tuesday night performance finale episode of AMERICAN IDOL posted a 6.4/19 among Adults 18-49 and was the highest rated program of the night in Adults 18-49 and Adults 18-34, followed by GLEE as the second-highest rated program of the night in these demos.
In the 8p hour AMERICAN IDOL outperformed its nearest competitor by +129% in Adults 18-49 (6.4 vs. 2.8 for NBC’s Biggest Loser) and +98% in Total Viewers (20.6 vs. 10.4 Mil for ABC’s DWTS (R)).
Tuesday’s AMERICAN IDOL retained 96% of the comparable telecast last year in Adults 18-49 (6.4/19 vs. 6.7/20, Top 2 on 5/25/10), gained +2% in Total Viewers (20.6 vs. 20.1 Mil) and +22% in Teens (5.5/22 vs. 4.5/17).
The season finale of GLEE posted a 4.6/11 among Adults 18-49, its highest since 3/8/11. GLEE also earned its highest Total Viewers of since 3/8/11.
With a 5.6/19 in Teens, GLEE posted its highest rating ever in this demo (excluding the post-Super Bowl episode on 2/6/11) and outperformed its previous high by +14% (4.9/16 on 11/30/10).
GLEE was the highest rated program of the night in Teens and #2 behind only AMERICAN IDOL in Adults 18-49 and Adults 18-34.
GLEE won the 9p hour among Adults 18-49, Adults 18-34 and Teens and outperformed the first hour of the Dancing With The Stars results finale in head to head competition by +7% in Adults 18-49 (4.6/11 vs. 4.3/11).
WEDNESDAY
8:00-10:07 AMERICAN IDOL: (Adults 18-49: 9.2/26, 29.3 Mil Total Viewers)
The AMERICAN IDOL 10 FINALE posted a 9.2/26 among Adults 18-49 and grew +12% vs. last year’s finale in Adults 18-49 (9.2 vs. 8.2 on 5/26/10), +21% in Total Viewers (29.3 vs. 24.2 Mil) and +61% in Teens (7.4 vs. 4.6).
This is the first time in five years that AMERICAN IDOL has shown year to year growth for the finale in Adults 18-49 (since 5/24/06) and in three years in Total Viewers (since 5/21/08).
AMERICAN IDOL delivered its most watched telecast of the season among Total Viewers and its highest in four months among Adults 18-49 (since 1/26/11).
AMERICAN IDOL posted its most watched telecast in Total Viewers in over 16 months (since last season’s premiere on 1/12/10).
For the 10/11 season with Comparable Most Current ratings AMERICAN IDOL retains 95% of last year’s same telecasts in A18-49 (8.3/23 vs. 8.7/23) and is up +5% in Total Viewers (25.0 vs. 23.9 Mil.)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and outperformed the combined 4-net competition for the night by +74% in Adults 18-49 (9.2 vs. 5.3 for ABC/CBS/NBC/CW) and +69% in Total Viewers (29.3 vs. 17.3 Mil.) FOX also beat its nearest competitor for the night by +300% in Adults 18-49 (9.2 vs. 2.3 for ABC) and +365% in Total Viewers (29.3 vs. ABC and CBS 6.3 Mil. each)
FOX delivered the highest rated night of the season among Total Viewers (excluding nights with sports and the Academy Awards).
The AMERICAN IDOL finale was the most watched program of the season among Total Viewers (excluding sports and the Academy Awards).
AMERICAN IDOL was the highest rated program of the night in all key demos, outperforming the next highest rated program by +119% in Adults 18-49 (9.2 vs. Modern Family’s 4.2) and +184% in Total Viewers (29.3 vs. Modern Family’s 10.3 Mil.)
AMERICAN IDOL was up +46% from last Thursday’s results show in Adults 18-49 (9.2 vs. 6.3) and was up +34% in Total Viewers (29.3 vs. 21.8 Mil.)
AMERICAN IDOL’s finale beat the Dancing With The Stars finale, Tuesday, 5/24/11 by +37% in Total Viewers (29.3 vs. 21.4 Mil) and +100% in Adults 18-49 (9.2 vs. 4.6).
THURSDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE (P): (Adults 18-49: 3.3/10, 9.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.
The premiere of SO YOU THINK YOU CAN DANCE posted a 3.3/10 among Adults 18-49 and was up +10% compared to last year’s premiere on 5/27/10 (3.0/10). SO YOU THINK YOU CAN DANCE was also up versus last Summer’s premiere by +16% in Total Viewers (9.5 vs. 8.2 Mil) and +50% in Teens (2.7/11 vs. 1.8/7). DANCE showed impressive year over year growth in Women demos, growing +15% vs. last year’s premiere in Women 18-49 (4.6/13 vs. 4.0/13), +20% in Women 18-34 (4.9/16 vs. 4.1/15) and +52% in Female Teens (3.8/16 vs. 2.5/10).
SO YOU THINK YOU CAN DANCE posted its highest rated premiere in two years (three installments) among Adults 18-49 (since 5/21/09), in four years (five installments) in Total Viewers (since 5/24/07) and in three years (four installments) in Teens (since 5/22/08).
SO YOU THINK YOU CAN DANCE’s delivered its most watched telecast in almost two years in Adults 18-49 and Total Viewers (since the Summer ’09 finale, 8/6/09).
SO YOU THINK YOU CAN DANCE showed impressive growth throughout the night, gaining +39% in its first half hour over its last in Adults 18-49 (2.8/10 -> 3.9/11) and +30% in Total Viewers (8.3 -> 10.8 Mil.)
FRIDAY
8:00-9:00 BONES (RP): (Adults 18-49: 0.9/3, 3.7 Mil Total Viewers)
9:00-10:00 BONES (RS): (Adults 18-49: 1.0/3, 3.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 3.7 Mil Total Viewers)
At 8p an encore BONES posted a 0.9/3, ranking #2 in its time period among Adults 18-49 and #1 among Adults 18-34 and Teens.
A BONES encore at 9p delivered a 1.0/3 and ranked #1 in the hour among Adults 18-49 (tie), Adults 18-34 and Teens.
FOX ranked #2 for the night among Adults 18-49 and #1 among Adults 18-34 and Teens.
SATURDAY
8:00-10:47 MLB BASEBALL: (Adults 18-49: 0.7/3, 3.4 Mil Total Viewers)
MLB BASEBALL led FOX to a #1 rank for the night on a total primetime basis among Adults 18-49 (tie) and Adults 18-34.
SUNDAY
6:30-10:58 NASCAR RACE: COCA-COLA 600 (S): (A18-49: 2.5/9, 8.1 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18-49: 2.5/9, 8.3 Mil Total Viewers)
NASCAR RACE: COCA-COLA 600 led FOX to a nightly win among Adults 18-49, Adults 18-34, Teens, Total Viewers and all key demos.
The COCA-COLA 600 was up vs. last year’s race by +32% among Adults 18-49 (2.5/9 vs. 1.9/8) and by +25% among Total Viewers (8.1 vs. 6.5 Mil.)
MAY 23 – 29, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.3/11 FOX 2.5/10 FOX 10.6
ABC 1.8/6 ABC 1.3/5 ABC 7.1
CBS 1.3/4 CBS 0.7/3 CBS 6.4
NBC 1.3/4 NBC 0.9/3 NBC 4.2
(source: FOX)
