Week 39: FOX takes second place 18-49 demo, 'Dancing' is strong

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FOX’s week was highlighted by original episodes of MASTERCHEF and SO YOU THINK YOU CAN DANCE, which led the network to rank No. 2 for the week among Adults 18-49. 


On Monday, an original MASTERCHEF at 9 PM posted a 2.0/6 among Adults 18-49 and gained +11% vs. its Monday premiere (1.8/6).  MASTERCHEF was also up compared to its premiere by +14% in Total Viewers (5.0 vs. 4.4 Mil.)

The following night, the Tuesday MASTERCHEF delivered a 1.9/6 among Adults 18-49, same as last week, while it showed growth in Adults 18-34 (1.7/6 vs. 1.6/6).  MASTERCHEF also gained in its second half hour over its first by +11% among Adults 18-49 (2.0 vs. 1.8) and +10% in Total Viewers (4.6 vs. 4.2 Mil.)

Wednesday and Thursday featured strong installments of SO YOU THINK YOU CAN DANCE.
SO YOU THINK YOU CAN DANCE’s performance show was the highest rated program of the night in Teens (tied with NBC’s Stanley Cup Finals Game 7).

The Top 20 SO YOU THINK YOU CAN DANCE performance show delivered a 2.7/8 among Adults 18-49, up +4% versus last Wednesday in Total Viewers (7.6 vs. 7.3 Mil) and +6% in Teens (1.7/7 vs. 1.6/7).
Compared to the same telecast last year (6/16/10) SO YOU THINK YOU CAN DANCE was up +4% in Adults 18-49 (2.7/8 vs. 2.6/9) and up +15% in Total Viewers (7.6 vs. 6.6 Mil.) and +55% in Teens (1.7/7 vs. 1.1/4).

Weekly Program Rankers

FOX had 8 of the Top 20 programs among Adults 18-49:  SO YOU THINK YOU CAN DANCE- WED (No. 4), SO YOU THINK YOU CAN DANCE- THU (No. 6), MASTERCHEF- MON (No. 9), MASTERCHEF- TUE (No. 12), FAMILY GUY (No. 13), AMERICAN DAD (No. 15), CLEVELAND (No. 19 tie) and SIMPSONS (No. 19 tie).

FOX had 9 of the Top 20 programs among Adults 18-34: SO YOU THINK YOU CAN DANCE- WED (No. 3), SO YOU THINK YOU CAN DANCE- THU (No. 5), FAMILY GUY (No. 6), MASTERCHEF- MON (No. 8 tie), SIMPSONS (No. 8 tie), MASTERCHEF- TUE (No. 11 tie), THE CLEVELAND SHOW (No. 11 tie), AMERICAN DAD (No. 11 tie) and MASTERCHEF ENCORE- MON (No. 17).
FOX had 9 of the Top 20 programs among Teens: SO YOU THINK YOU CAN DANCE- WED (No. 4), FAMILY GUY (No. 7), SO YOU THINK YOU CAN DANCE- THU (No. 8), AMERICAN DAD (No. 9), THE CLEVELAND SHOW (No. 10), SIMPSONS (No. 13), MASTERCHEF- TUE (No. 17 tie), GLEE- THU 9P (No. 17 tie) and MASTERCHEF- MON (No. 17 tie).

FOX had 2 of the Top 20 programs among Total Viewers: SO YOU THINK YOU CAN DANCE- WED (No. 8) and SO YOU THINK YOU CAN DANCE- THU (No. 16).

NIGHTLY AND PROGRAM HIGHLIGHTS –  JUNE 13 – 19, 2011

MONDAY
8:00-9:00      MASTERCHEF (RP): (Adults 18-49: 1.3/4, 3.3 Mil Total Viewers)
9:00-10:00    MASTERCHEF: (Adults 18-49: 2.0/6, 5.0 Mil Total Viewers)
8:00-10:00    FOX PRIME: (Adults 18-49: 1.7/5, 4.2 Mil Total Viewers)

FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
                 
At 9p MASTERCHEF posted a 2.0/6 among Adults 18-49 and gained +11% vs. its Monday premiere (1.8/6).  MASTERCHEF was also up compared to its premiere by +14% in Total Viewers (5.0 vs. 4.4 Mil.)
MASTERCHEF ranked #3 in its 9p hour among Adults 18-49 and #2 (tie) in Adults 18-34.
At 8p an encore of MASTERCHEF did a 1.3/4 among Adults 18-49.

TUESDAY
8:00-9:00 MASTERCHEF: (Adults 18-49: 1.9/6, 4.4 Mil Total Viewers)
9:00-9:31 RAISING HOPE (R): (Adults 18-49: 1.1/3, 2.8 Mil Total Viewers)
9:31-10:00 RAISING HOPE (R): (Adults 18-49: 1.0/3, 2.7 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.5/4, 3.6 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.

At 8p MASTERCHEF posted a 1.9/6 among Adults 18-49, same as last week, while it showed growth in Adults 18-34 (1.7/6 vs. 1.6/6).
MASTERCHEF ranked #2 in its 8p hour among Adults 18-49, Adults 18-34 and Teens and gained in its second half hour over its first by +11% among Adults 18-49 (2.0 vs. 1.8) and +10% in Total Viewers (4.6 vs. 4.2 Mil.)
The 9p hour aired encores of RAISING HOPE (1.1/3, 1.0/3).

WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.7/8, 7.6 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 and Total Viewers and #1 in Teens (tie).

SO YOU THINK YOU CAN DANCE was the highest rated program of the night in Teens (tied with NBC’s Stanley Cup Finals Game 7).
The Top 20 performed on SO YOU THINK YOU CAN DANCE and posted a 2.7/8 among Adults 18-49, up versus last Wednesday in Total Viewers (+4%, 7.6 vs. 7.3 Mil) and +6% in Teens (1.7/7 vs. 1.6/7).
Compared to the same telecast last year (6/16/10) SO YOU THINK YOU CAN DANCE was up +4% in Adults 18-49 (2.7/8 vs. 2.6/9) and up +15% in Total Viewers (7.6 vs. 6.6 Mil.) and +55% in Teens (1.7/7 vs. 1.1/4).

SO YOU THINK YOU CAN DANCE Top 20 Performance show was up compared to last Thursday’s Top 20 Chosen/Meet the Top 20 episode by +8% in Adults 18-49 (2.7/8 vs. 2.5/8) and +7% in Total Viewers (7.6 vs. 7.1 Mil.)

THURSDAY
8:00-9:01  SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.2/8, 6.5 Mil Total Viewers)
9:01-10:01 GLEE (R): (Adults 18-49: 1.0/3, 3.3 Mil Total Viewers)
8:00-10:01 FOX PRIME: (Adults 18-49: 1.6/5, 4.9 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34 and Teens (tie).

At 8p the Top 20 results show of SO YOU THINK YOU CAN DANCE posted a 2.2/8 among Adults 18-49, and was the highest rated program of the night in Adults 18-49 and Adults 18-34.

Compared to the same telecast last year (6/17/10) SO YOU THINK YOU CAN DANCE was up +5% in Total Viewers (6.5 vs. 6.2 Mil) and +56% in Teens (1.4/6 vs. 0.9/3).

SO YOU THINK YOU CAN DANCE showed growth in its hour, gaining +15% in its second half hour among Adults 18-49 (2.3 vs. 2.0) and +10% in Total Viewers (6.8 vs. 6.2 Mil.)

At 9p an encore of GLEE did a 1.0/3 among Adults 18-49.

FRIDAY
8:00-9:00 BONES (R): (Adults 18-49: 0.9/4, 3.3 Mil Total Viewers)
9:00-10:00 HOUSE (RP): (Adults 18-49: 0.7/3, 2.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.8 Mil Total Viewers)

With encores of BONES and HOUSE, FOX ranked #3 for the night among Adults 18-49 (tie) and #2 among Adults 18-34.

SATURDAY
8:02-8:30 COPS: (Adults 18-49: 1.0/4, 3.2 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (Adults 18-49: 1.2/5, 3.7 Mil Total Viewers)
9:00-10:00 AMW: (Adults 18-49: 1.0/4, 3.5 Mil Total Viewers)
8:02-10:00 FOX PRIME: (Adults 18-49: 1.1/4, 3.5 Mil Total Viewers)

COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 and Adults 25-54.

At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 18-34 and Adults 25-54.

FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Adults 25-54.

SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)
7:30-7:59 BOB’S BURGERS (R): (A18-49: 0.7/3, 1.6 Mil Total Viewers)
7:59-8:30 SIMPSONS (R): (A18-49: 1.5/5, 3.2 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW (R): (A18-49: 1.5/5, 3.2 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 1.8/5, 3.8 Mil Total Viewers)
9:31-10:00 AMERICAN DAD (R): (A18-49: 1.6/4, 3.4 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.3/4, 2.8 Mil Total Viewers)

FOX ranked #2 for the night in Adults 18-49 and Teens and #1 among Adults 18-34 (tie): AMERICAN DAD (0.8/3), BOB’S BURGERS (0.7/3), THE SIMPSONS (1.5/5), CLEVELAND (1.5/5), FAMILY GUY (1.8/5), AMERICAN DAD (1.6/4).

JUNE 13 – 19, 2011

TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX   1.5/5  FOX 1.4/6  FOX  4.1
ABC   1.2/4  ABC 0.8/3   ABC      4.1 
CBS   1.1/3  CBS 0.6/2  CBS   6.1
NBC   2.0/7   NBC 1.7/6  NBC   6.3

(source: FOX)