In the Current 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season among Adults 18-49.
TeleFutura Broadcast Prime Highlights – Week of June 13, 2011 to June 19, 2011
Last week, TeleFutura averaged 670,000 Total Viewers 2+, 388,000 Adults 18-49 and 201,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
In the current 2010/2011 Season, TeleFutura continues to generate more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (75 nights vs. 66 nights).
TeleFutura consistently increased its broadcast primetime audience levels in the last three consecutive weeks with week-to-week audience gains among Total Viewers 2+ (+8%), Adults 18-49 (+3%) and Adults 18-34 (+2%).
Tuesday’s live airing of the eighteenth soccer match of the “2011 CONCACAF Copa Oro” featuring USA versus Guadalupe attracted 1.4 million Total Viewers 2+, 1.0 million Adults 18-49 and 546,000 Adults 18-34 and made TeleFutura the #2 Spanish-Language network in the 9pm to 11pm time period, out-delivering Telemundo across all these three demographic groups by +14% among Total Viewers 2+, +47% among Adults 18-49 and +32% among Adults 18-34.
On Sunday night, TeleFutura’s two-hour broadcast of “Fiesta De Pelicula” featuring “Bandidas” delivered 738,000 Total Viewers 2+, 199,000 Adults 18-34, 388,000 Adults 18-49, 241,000 Men 18-49 and 147,000 Women 18-49 and generated strong audience gains in its second hour among Total Viewers 2+ (+5%), Adults 18-49 (+19%), Men 18-49 (+14%) and Women 18-49 (+29%).
(Source: Univision – The Nielsen Company, NPM (06/13/2011-06/19/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-06/19/2011) and 2009/2010 Season-To-Date (09/21/2009-06/20/2010). Live+SD)
