Following the long Independence Day holiday weekend, FOX won last week among young adults, thanks to original episodes of MASTERCHEF and SO YOU THINK YOU CAN DANCE and strong performances by its animated comedy encores. Key highlights include:
Tuesday’s 9pm MASTERCHEF original posted a 2.1/6 among Adults 18-49, up +17% from the previous Tuesday in the adult demo and up +12% in Total Viewers (4.8 vs. 4.3 Mil.).
MASTERCHEF posted its highest rated Tuesday telecast so far this summer among Adults 18-49 and Total Viewers.
Wednesday and Thursday were both strong nights for FOX, marked by week over week growth by SO YOU THINK YOU CAN DANCE.
FOX ranked No. 1 on Wednesday night among Adults 18-49 and Adults 18-34.
The Top 14 performed on SO YOU THINK YOU CAN DANCE on Wednesday and posted a 2.4/8 among Adults 18-49, up +20% from the previous week (2.0/6) as well as up +16% in Total Viewers (6.5 vs. 5.6 Mil).
At 8p the SO YOU THINK YOU CAN DANCE results show posted a 1.7/6 among Adults 18-49, up +6% vs. the previous week. SO YOU THINK YOU CAN DANCE was also up +6% compared to the previous week in Total Viewers (5.5 vs. 5.2 Mil.)
FOX claimed victory on Saturday night among Adults 18-49 and Adults 18-34 with back-to-back episodes of COPS and encores of FAMILY GUY and THE CLEVELAND SHOW.
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 (tie at 8p and 830p) and Adults 25-54.
At 9pm, an encore of FAMILY GUY ranked #1 in its half hour among Adults 18-49 and Adults 18-34.
THE CLEVELAND SHOW encore at 9:30p ranked #1 in its time period among Adults 18-34.
Weekly Program Rankers
FOX had 8 of the Top 20 programs among Adults 18-49: SO YOU THINK YOU CAN DANCE- WED (No. 7), MASTERCHEF- TUE (No. 8), FAMILY GUY (No. 14), SO YOU THINK YOU CAN DANCE- THU (No. 15 tie), SIMPSONS (No. 15 tie), AMERICAN DAD (No. 19 tie), THE CLEVELAND SHOW (No. 19 tie) and KITCHEN NIGHTMARES- 7/5 8P (No. 19 tie).
FOX had 8 of the Top 20 programs among Adults 18-34: SO YOU THINK YOU CAN DANCE- WED (No. 5), FAMILY GUY (No. 7), MASTERCHEF- TUE (No. 9), AMERICAN DAD (No. 10 tie), SIMPSONS (No. 10 tie), THE CLEVELAND SHOW (No. 12), SO YOU THINK YOU CAN DANCE- THU (No. 14) and KITCHEN NIGHTMARES- 7/5 8P (No. 17).
FOX had 6 of the Top 20 programs among Teens: AMERICAN DAD (No. 8), FAMILY GUY (No. 9), THE CLEVELAND SHOW (No. 13 tie), SIMPSONS (No. 13 tie), SO YOU THINK YOU CAN DANCE- WED (No. 17) and SO YOU THINK YOU CAN DANCE- THU (No. 20).
FOX had 1 of the Top 20 programs among Total Viewers: SO YOU THINK YOU CAN DANCE- WED (No. 17).
NIGHTLY AND PROGRAM HIGHLIGHTS – JULY 4 – 10, 2011
MONDAY
8:00-9:00 MASTERCHEF (RS): (Adults 18-49: 0.8/3, 2.2 Mil Total Viewers)
9:00-10:00 HOUSE (RS): (Adults 18-49: 0.4/2, 1.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.6/2, 1.8 Mil Total Viewers)
On July 4th, FOX aired encores of MASTERCHEF (0.8/3) and HOUSE (0.4/2) and ranked #4 for the night in Adults 18-49 and #2 in Adults 18-34 (tie).
TUESDAY
8:00-9:00 KITCHEN NIGHTMARES (RS): (Adults 18-49: 1.5/5, 3.5 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.1/6, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 4.1 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49 and Adults 18-34.
At 8p an encore KITCHEN NIGHTMARES posted a 1.5/5 among Adults 18-49.
MASTERCHEF at 9p posted a 2.1/6 among Adults 18-49, +17% vs. last Tuesday (6/28/11, 1.8/6). MASTERCHEF was also up vs. last Tuesday by +12% in Total Viewers (4.8 vs. 4.3 Mil.)
MASTERCHEF posted its highest rated Tuesday telecast so far this summer in Adults 18-49 and Total Viewers.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 2.4/8, 6.5 Mil Total Viewers)
FOX won the night among Adults 18-49 and Adults 18-34.
The Top 14 performed on SO YOU THINK YOU CAN DANCE and posted a 2.4/8 among Adults 18-49, up +20% from the previous week (2.0/6) while it was up +16% in Total Viewers (6.5 vs. 5.6 Mil).
SO YOU THINK YOU CAN DANCE garnered its highest Adults 18-49 rating since 6/15/11 and was up +4% from the same date last year (vs. 2.3/8 on 7/7/10).
THURSDAY
8:00-9:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.7/6, 5.5 Mil Total Viewers)
9:00-10:00 GLEE (R): (Adults 18-49: 0.9/3, 3.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 4.3 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and Adults 18-34.
At 8p the SO YOU THINK YOU CAN DANCE results show posted a 1.7/6 among Adults 18-49, up +6% vs. the previous week. SO YOU THINK YOU CAN DANCE was also up +6% compared to the previous week in Total Viewers (5.5 vs. 5.2 Mil.)
SO YOU THINK YOU CAN DANCE won its 8p hour among Women 18-49, Women 18-34 and Women 25-54.
At 9p an encore GLEE posted a 0.9/3 among Adults 18-49.
FRIDAY
8:00-9:00 BONES (R): (Adults 18-49: 0.8/3, 3.2 Mil Total Viewers)
9:00-10:00 HOUSE (R): (Adults 18-49: 0.8/3, 2.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.8 Mil Total Viewers)
With encores of BONES and HOUSE, FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:31 COPS (R): (Adults 18-49: 0.9/4, 2.9 Mil Total Viewers)
8:31-9:00 COPS 2 (R): (Adults 18-49: 1.1/5, 3.6 Mil Total Viewers)
9:00-9:30 FAMILY GUY (RP): (Adults 18-49: 0.9/3, 2.0 Mil Total Viewers)
9:30-10:00 CLEVELAND (RP): (Adults 18-49: 0.7/3, 1.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/4, 2.5 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 (tie at 8p and 830p) and Adults 25-54.
An encore of FAMILY GUY at 9p ranked #1 in its half hour among Adults 18-49 and Adults 18-34. A repeat CLEVELAND at 930p ranked #2 in its time period in Adults 18-49 and #1 in Adults 18-34.
FOX won the night on a total primetime basis among Adults 18-49 and Adults 18-34.
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 0.9/3, 1.9 Mil Total Viewers)
7:30-8:00 BOB’S BURGERS (R): (A18-49: 0.9/3, 1.8 Mil Total Viewers)
8:00-8:30 SIMPSONS (R): (A18-49: 1.7/5, 3.5 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW (R): (A18-49: 1.5/5, 3.2 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 1.8/5, 3.7 Mil Total Viewers)
9:31-10:00 AMERICAN DAD (R): (A18-49: 1.5/4, 3.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.4/4, 2.9 Mil Total Viewers)
FOX ranked #2 for the night among Adults 18-49 (tie), Adults 18-34 and Teens.
An encore of FAMILY GUY was the highest rated program of the night in Men 18-34.
FOX aired animated encores for the night: AMERICAN DAD (0.9/3), BOB’S BURGERS (0.9/3), THE SIMPSONS (1.7/5), THE CLEVELAND SHOW (1.5/5), FAMILY GUY (1.8/5) and AMERICAN DAD (1.5/4).
JULY 4 – 10, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.3/4 FOX 1.3/5 FOX 3.5
ABC 1.4/5 ABC 1.1/4 ABC 5.2
CBS 1.3/4 CBS 0.8/3 CBS 5.9
NBC 1.6/5 NBC 1.1/4 NBC 5.8
(source: FOX)
