Thanks to double-digit gains by MASTERCHEF and solid performances by SO YOU THINK YOU CAN DANCE and the MLB ALL-STAR GAME, FOX ranked No. 1 last week among Adults 18-49, Adults 18-34 and Teens. FOX outperformed the next highest rated network by +21% in the core adult demo and dominated the competition among Men 18-49 by +64%.
Weekly Program Rankers
FOX had 7 of the Top 20 programs among Adults 18-49: MLB ALL-STAR GAME (No. 2), MASTERCHEF- MON (No. 7 tie), MLB ALL-STAR PREGAME (No. 7 tie), SO YOU THINK YOU CAN DANCE- WED (No. 10), FAMILY GUY (No. 12), AMERICAN DAD (No. 15 tie) and SO YOU THINK YOU CAN DANCE- THU (No. 15 tie).
FOX had 9 of the Top 20 programs among Adults 18-34: MLB ALL-STAR GAME (No. 2), MLB ALL-STAR PREGAME (No. 5), MASTERCHEF- MON (No. 7), AMERICAN DAD (No. 8 tie), FAMILY GUY (No. 8 tie), SO YOU THINK YOU CAN DANCE- WED (No. 12), SO YOU THINK YOU CAN DANCE- THU (No. 14), THE CLEVELAND SHOW (No. 15) and SIMPSONS (No. 17).
FOX had 9 of the Top 20 programs among Teens: MLB ALL-STAR GAME (No. 3), AMERICAN DAD (No. 4), FAMILY GUY (No. 6), THE CLEVELAND SHOW (No. 9), MLB ALL-STAR PREGAME (No. 11 tie), SO YOU THINK YOU CAN DANCE- WED (No. 11 tie), SO YOU THINK YOU CAN DANCE- THU (No. 15), SIMPSONS (No. 18 tie) and MASTERCHEF- MON (No. 18 tie).
FOX had 2 of the Top 20 programs among Total Viewers: MLB ALL-STAR GAME (No. 3) and MLB ALL-STAR PREGAME (No. 6).
NIGHTLY AND PROGRAM HIGHLIGHTS – JULY 11 – 17, 2011
MONDAY
8:00-9:00 MASTERCHEF (R): (Adults 18-49: 1.3/4, 3.1 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/6, 5.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.8/5, 4.1 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Adults 18-34 and Teens.
Airing against numerous cable premieres and specials the MASTERCHEF original telecast at 9p posted a 2.3/6 among Adults 18-49, up +10% vs. both the previous week on Tuesday (2.1/6 on 7/5/11) and vs. its performance in the Monday time period two weeks ago (2.1/6 on 6/27/11).
MASTER CHEF posted its highest ratings so far this summer in Adults 18-49 and all key female demos and tied its highest ratings of the summer so far in Adults 18-34, Total Viewers and Teens.
MASTERCHEF won its 9p hour in all key male demos and ranked #2 in Adults 18-49, Adults 18-34 and Teens.
At 8p an encore MASTERCHEF posted a 1.3/4 and ranked #1 in its hour among Men 18-49 (tie) and Men 18-34 (tie).
TUESDAY
8:00-8:34 MLB ALL-STAR PRE-GAME (S): (Adults 18-49: 2.3/9, 8.2 Mil Total Viewers)
8:34-11:28 MLB ALL-STAR GAME (S): (Adults 18-49: 3.1/10, 11.0 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 3.0/10, 10.8 Mil Total Viewers)
FOX’s MLB ALL-STAR PRE-GAME aired from 8-8:34p and posted a 2.3/9 and was followed by the MLB ALL-STAR GAME (8:34-11:28p) which posted a 3.1/10.
FOX ranked #2 among Adults 18-49, Teens, and Total Viewers and won the night among Adults 18-34 and all key male demos.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.9/6, 5.6 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49 (tie with CBS) and won the night in Adults 18-34 and all key female demos.
The Top 12 performed on SO YOU THINK YOU CAN DANCE and posted a 1.9/6 among Adults 18-49.
THURSDAY
8:00-9:01 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.7/6, 5.4 Mil Total Viewers)
9:01-10:00 GLEE (R): (Adults 18-49: 0.9/3, 2.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.3/4, 4.1 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and #1 among Adults 18-34 (tie).
At 8p the SO YOU THINK YOU CAN DANCE results show posted a 1.7/6 among Adults 18-49, even vs. the previous week.
SO YOU THINK YOU CAN DANCE won its 8p hour among Adults 18-34, Women 18-49 and Women 18-34.
At 9p an encore GLEE posted a 0.9/3 among Adults 18-49.
FRIDAY
8:00-9:00 BONES (R): (Adults 18-49: 0.8/3, 3.1 Mil Total Viewers)
9:00-10:00 HOUSE (R): (Adults 18-49: 0.8/3, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.7 Mil Total Viewers)
With encores of BONES and HOUSE, FOX ranked #4 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS (R): (Adults 18-49: 1.0/4, 3.0 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (Adults 18-49: 1.1/5, 3.4 Mil Total Viewers)
9:00-9:30 THE INDESTRUCTIBLES (S): (Adults 18-49: 1.3/5, 3.8 Mil Total Viewers)
9:30-10:00 THE INDESTRUCTIBLES (S): (Adults 18-49: 1.2/4, 3.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.1/5, 3.4 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 and Adults 25-54.
The special THE INDESTRUCTIBLES ranked #1 in both the 9p and 930p half hours among Adults 18-49, Adults 18-34 and Adults 25-54.
FOX won the night on a total primetime basis among Adults 18-49, Adults 18-34 and Adults 25-54.
SUNDAY
7:00-7:29 AMERICAN DAD (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)
7:29-7:59 BOB’S BURGERS (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)
7:59-8:30 SIMPSONS (R): (A18-49: 1.4/5, 3.1 Mil Total Viewers)
8:30-9:00 THE CLEVELAND SHOW (R): (A18-49: 1.3/4, 2.9 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18-49: 1.8/5, 3.8 Mil Total Viewers)
9:30-10:00 AMERICAN DAD (R): (A18-49: 1.7/5, 3.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.3/4, 2.8 Mil Total Viewers)
FOX ranked No. 2 for the night in Adults 18-49 and No. 1 among Adults 18-34 & Teens.
FAMILY GUY and AMERICAN DAD encores tied for #1 on the night among Adults 18-34.
FOX aired encores of AMERICAN DAD (0.8/3), BOB’S BURGERS (0.8/3), THE SIMPSONS (1.4/5), THE CLEVELAND SHOW (1.3/4), FAMILY GUY (1.8/5) and AMERICAN DAD (1.7/5).
JULY 11 – 17, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.7/6 FOX 1.5/6 FOX 5.0
ABC 1.3/4 ABC 1.0/4 ABC 4.7
CBS 1.3/4 CBS 0.9/3 CBS 6.0
NBC 1.4/4 NBC 1.0/4 NBC 5.2
(source: FOX)
