Overall: During the week of 7/18/11, ABC delivered 3 of the Top 20 TV shows among Adults 18-49: The Bachelorette – #11, Extreme Makeover: Weight Loss Edition – #16 and Wipeout-THURS – #19. In addition, ABC’s The Bachelorette ranked as the #6 most-watched TV show overall and finished #2 for the week with Women 18-49. ABC claimed the #1 newsmagazine for the 5th week running in the key young adult sales demo, with 20/20 on Friday.
Monday: ABC’s Monday line-up of The Bachelorette and Extreme Makeover: Weight Loss Edition once again ranked #1 in Total Viewers, standing as the most-watched network on the night in 17 of the last 18 weeks.
At 8pm, ABC’s The Bachelorette won its time period for its 8th straight regular telecast in Total Viewers, while taking 2nd in Adults 18-49. The ABC program outdrew Fox’s unscripted line-up (season premiere of Hell’s Kitchen and MasterChef) by 2.3 million viewers. The Bachelorette ranked as Monday’s #1 TV show in Total Viewers, qualifying as Monday’s most-watched show overall for its 7th consecutive regular telecast.
ABC’s Extreme Makeover: Weight Loss Edition posted week-to-week increases in both Total Viewers (+5%) and Adults 18-49 (+5%), topping its broadcast rivals in the hour in both Nielsen measures. Additionally, the freshman ABC unscripted series won its hour for the 7th first-run broadcast in a row across all key Women demographics (W18-34/W18-49/W25-54). ABC’s EM: Weight Loss Edition once again improved its hour year to year. On average, the new unscripted series is boosting the hour for ABC by 13% in Total Viewers, by 10% in Adults 18-49 and by 13% in Adults 18-34 over the comparable nights last year with originals of True Beauty.
Tuesday: ABC was up week to week in Total Viewers and across all key Men demos (M18-34/M18-49/M25-54). From 8-9pm, ABC’s repeat Wipeout ranked #2 in Adults 18-34 and Men 18-34, behind only Fox’s Hell’s Kitchen premiere, topping NBC’s series debut of It’s Worth What?
In fact, the repeat ABC unscripted series defeated the NBC game show by a solid 15% in Adults 18-34 and by 63% in Men 18-34. Wipeout was also the top-rated broadcast show in the hour with Teens 12-17 and Kids 2-11. Wipeout built from the prior week’s repeat by 15% in Adults 18-34 and by 30% in Men 18-34, marking the series’ best repeat numbers in the hour this summer. In addition, Wipeout delivered ABC’s 2nd-best numbers in the hour this summer in Teens 12-17 and matched a summer-high in Kids 2-11. Opposite the first hour of NBC’s America’s Got Talent and Fox’s MasterChef at 9 o’clock, 101 Ways to Leave a Game Show grew week to week by 2% in Total Viewers and 8% in Adults 18-34. The show also built over the prior week by 13% in Kids 2-11 to hit a series high. 101 Ways to Leave a Game Show substantially improved its time period for ABC, topping an original airing of the gamer Downfall on the same night last summer (7/20/10) by 1.5 million viewers and by 36% in Adults 18-49. At 10pm, up against the second hour of NBC’s America’s Got Talent, ABC’s Combat Hospital grew its hour year to year by 23% in overall viewers, bettering original programming on the same night last year (Primetime: Family Secrets).
Wednesday: Growing over its most-recent replay in the 8pm half-hour (on 7/6/11) in Total Viewers, The Middle turned in its most-watched repeat in the time slot since early June – since 6/8/11. In addition, The Middle encore matched ABC’s 2nd-best Adult 18-49 number in the half-hour this summer. The Middle improved on its year-ago replay (on 7/21/10) by 10% in viewers and by 10% in young adults.
The repeat ABC sitcom topped its repeat time period competition on NBC (It’s Worth What?) in both Total Viewers and Adults 18-49. At 8:30pm, ABC’s repeat Modern Family boosted its time period by strong margins week to week in Total Viewers (+28%) and Adults 18-49 (+33%) to deliver ABC’s 2nd-best numbers in the half-hour this summer. The repeat Modern Family defeated NBC’s repeat It’s Worth What? by 20% in Adults 18-49.
Thursday: ABC ran as the 2nd-most-watched network on Thursday night to a Big Brother-fueled CBS in both Total Viewers. ABC ranked #1 among the major nets on Thursday in Teens 12-17 and Kids 2-11. ABC’s Wipeout won the 8 o’clock hour in Total Viewers for the 5th straight week, while taking the top spot versus its broadcast rivals among Adults 18-49. The ABC program defeated its unscripted time period competition in the hour on Fox (So You Think You Can Dance) by 25% in Total Viewers and by 19% in young adults.
The ABC unscripted show also topped the hour in key Men demos (M18-49/M25-54). Hitting a summer-high performance, the ABC series qualified as Thursday’s top-ranked show in Teens 12-17. In fact, Wipeout scored its best Teens 12-17 number during the summer in nearly 1 year – since 8/3/10. In the 10 o’clock hour, ABC’s Rookie Blue outperformed NBC’s original drama, Love Bites, by 3.6 million viewers and by 86% in the key young adult demo. Rookie Blue built on ABC’s performance in the hour on the same night last year (7/22/10) by 20% in viewers and by 18% in Adults 18-49 (an original airing of Boston Med). Rookie Blue grew on its lead-in in Total Viewers, Adults 18-34 and across all key Women demos (W18-34/W18-49/W25-54).
Friday: ABC ranked #1 on Friday among the major nets in Adults 18-49 for the 3rd straight week, beating CBS by 10%, NBC by 10% and Fox by 83%. At 8pm, a replay Shark Tank beat its repeat unscripted competition on NBC (Who Do You Think You Are?) by 43% in Adults 18-49 and topped Fox’s encore Bones by 67%. In addition, the repeat Shark Tank tied CBS’ original Flashpoint for #1 in the 8 o’clock hour among Adults 18-34. A special edition of 20/20 at 9pm finished #1 against its rivals the hour in key Adults, outpacing NBC’s Dateline by 10% in Adults 18-49 and by 8% in Adults 25-54. The 20/20 special boosted the hour by 5% week to week in Total Viewers, delivering ABC’s largest audience in the time slot in 3 months – since 4/29/11.
Saturday: With the rebroadcast of Harry Potter and the Sorcerer’s Stone, ABC ran as the #1 network on Saturday night in Adults 18-49, beating Fox by 11%, CBS by 43% and NBC by 67%. ABC also won all six half-hours in Teens 12-17 and Kids 2-11 to qualify as the night’s top-rated broadcaster. Airing from 8-11pm, Harry Potter and the Sorcerer’s Stone boosted its time period week to week by 25% in Adults 18-49 to deliver ABC’s highest young adult number on Saturday this summer to date. In addition, the rebroadcast movie grew over ABC’s most-recent Saturday night movie (Spider-Man 3 on 5/21/11) by 25% in Adults 18-49. Sorcerer’s Stone built on ABC’s year-ago Saturday movie by 25% in young adults.
Sunday: With an all-repeat line-up, ABC grew its overall audience by 10% year to year, outdrawing the year-ago night which included 2 original dramas from 9-11pm. ABC finished #2 on Sunday night in Total Viewers, behind only a Big Brother-boosted CBS, topping NBC by 2% and Fox by 48%. ABC’s repeat America’s Funniest Home Videos finished #1 during Sunday’s 7 o’clock hour in Adults 18-49 for the 3rd week in a row, defeating NBC’s encore Dateline by 10% and Fox’s replay animated comedies by 22% (American Dad/Bob’s Burgers). ABC’s video-clip show was also the highest-rated broadcast program in the hour with Teens 12-17 and Kids 2-11 for the 3rd straight week. America’s Funniest Home Videos grew over the prior week’s rebroadcast by 4% in Total Viewers to produce the series’ 2nd-most-watched repeat telecast of the summer to date. At 8pm, ABC’s encore Extreme Makeover: Home Edition grew its overall audience by 5% week to week, marking the show’s 2nd-largest audience in the hour this summer to date. The repeat ABC unscripted series outdrew Fox’s repeat animated comedies (The Simpsons/The Cleveland Show) in Sunday’s 8 o’clock by 18% in viewers. ABC’s rebroadcast Body of Proof delivered its largest-ever repeat audience and equaled a repeat-high in Adults 18-49. During the 10 o’clock hour, ABC’s repeat drama drew a larger overall audience than NBC’s original Marriage Ref (+31%) for the 3rd consecutive head-to-head telecast. Body of Proof boosted Sunday’s 10 o’clock hour by 1.3 million viewers over original programming on the same night last year (The Gates on 7/25/10).