TeleFutura continues producing Nightly wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49.
TeleFutura Broadcast Prime Highlights – Week of July 25, 2011 to July 31, 2011
Last week, TeleFutura delivered nearly 500,000 Total Viewers 2+ (487,000), 292,000 Adults 18-49 and 153,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Thus far in the 2010/2011 Season, TeleFutura continues to hold more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (81 nights vs. 71 nights).
On Sunday night (July 31, 2011), TeleFutura’s feature film airing of “Top Dog” from 7:00pm-8:31pm on “Cine De Las Estrellas” out-performed Telemundo in the time period with its airing of “Fútbol Estelar: Chivas vs. Jaguares” and “Cine en Casa: Iron Man” among Total Viewers 2+ (TF 813,000 vs. TEL 647,000; +26% Adv.) and Adults 18-49 (TF 468,000 vs. TEL 430,000; +9% Adv.).
(Source: Univision – The Nielsen Company, NPM (07/25/2011-07/31/2011) M-Sat 8pm-11pm, Sun 7pm-11pm; Season-To-Date: 2010/2011 (09/20/2010-07/31/2011) and 2009/2010 Season-To-Date (09/21/2009-08/01/2010). Sunday, July 31, 2011 TF based on Program Averages vs. TEL 7p-8:30pm based on Strict Daypart. Live+SD)
