Network Scores Another Weekly Win among Adults 18-49. The 2011 TEEN CHOICE AWARDS, along with double helpings of HELL’S KITCHEN and MASTERCHEF, helped FOX finish at No. 1 last week among Adults 18-49 and Teens. Key highlights include:
On Monday, HELL’S KITCHEN delivered a 2.5/8 among Adults 18-49 and was the highest rated program of the night across all key male demos.
Tuesday’s combination of HELL’S KITCHEN and MASTERCHEF gave FOX the nightly win
HELL’S KITCHEN delivered a 2.7/9 among Adults 18-49, up +4% from the previous week and posted its highest Total Viewers so far this summer
MASTERCHEF drew a 2.5/7 in Adults 18-49, matching its previous telecast, and posted its highest Teens rating of the summer
The SO YOU THINK YOU CAN DANCE Top 6 performance show posted a 1.8/6 and led FOX to win Wednesday night among Adults 18-49 and Adults 18-34.
On Sunday, the 2011 TEEN CHOICE AWARDS delivered a 1.1/3 among Adults 18-49 and delivered its highest Teens rating (2.9/11) in three years and its highest Male Teens rating (1.8/7) in five years.
Weekly Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN- TUE (No. 6), HELL’S KITCHEN- MON (No. 7 tie), MASTERCHEF- TUE (No. 7 tie), MASTERCHEF- MON (No. 11), SO YOU THINK YOU CAN DANCE- WED (No. 15) and SO YOU THINK YOU CAN DANCE- THU (No. 16).
FOX had 8 of the Top 20 programs among Adults 18-34: HELL’S KITCHEN- TUE (No. 3), HELL’S KITCHEN- MON (No. 7 tie), MASTERCHEF- TUE (No. 7 tie), SO YOU THINK YOU CAN DANCE- WED (No. 9 tie), MASTERCHEF- MON (No. 9 tie), SO YOU THINK YOU CAN DANCE- THU (No. 16), FAMILY GUY SP 730P (No. 17) and 2011 TEEN CHOICE AWARDS (No. 18).
FOX had 7 of the Top 20 programs among Teens: 2011 TEEN CHOICE AWARDS (No. 1), MASTERCHEF- TUE (No. 7), HELL’S KITCHEN- TUE (No. 8 tie), FAMILY GUY SP 730P (No. 8 tie), SO YOU THINK YOU CAN DANCE- WED (No. 13), MASTERCHEF- MON (No. 16 tie) and SO YOU THINK YOU CAN DANCE- THU (No. 16 tie).
FOX had 2 of the Top 20 programs among Total Viewers: HELL’S KITCHEN- TUE (No. 14) and MASTERCHEF- TUE (No. 20).
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 1 – 7, 2011
MONDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.5/8, 5.6 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.3/6, 5.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.4/7, 5.5 Mil Total Viewers)
FOX ranked #2 for the night in Adults 18-49, Adults 18-34, Teens and Total Viewers and won the night in all key male demos.
Airing against The Bachelorette finale HELL’S KITCHEN posted a 2.5/8 among Adults 18-49, ranking as the highest rated program of the night in all key adult male demos.
In the 8p hour HELL’S KITCHEN tied The Bachelorette finale for No. 1 among Adults 18-49 and won outright in Adults 18-34 and all male demos.
At 9p MASTERCHEF posted a 2.3/6 and ranked #2 in its 9p hour in Adults 18-49 and Adults 18-34 and won the hour in all key male demos.
TUESDAY
8:00-9:00 HELL’S KITCHEN: (Adults 18-49: 2.7/9, 6.3 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (Adults 18-49: 2.5/7, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 2.6/8, 6.1 Mil Total Viewers)
FOX won Tuesday night in Adults 18-49 and Adults 18-34.
HELL’S KITCHEN posted a 2.7/9 among Adults 18-49, up +4% from the previous week and posted its highest Total Viewers so far this summer (6.3 Mil, up +5% vs. the previous week’s 6.0 Mil).
HELL’S KITCHEN won the 8p hour in Adults 18-49, Adults 18-34 and Adults 25-54 and was the highest rated program of the night in all key male demos (tie among Men 25-54).
At 9p MASTERCHEF posted a 2.5/7 in Adults 18-49, matching the previous week’s telecast.
MASTERCHEF ranked #2 in its hour among Adults 18-49 and Adults 18-34 and ranked #1 in Men 18-34.
MASTERCHEF delivered its highest Teens of the summer and it ties its highest Teens rating ever.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.8/6, 5.5 Mil Total Viewers)
With the Top 6 performance show of SO YOU THINK YOU CAN DANCE, FOX won the night in Adults 18-49 and Adults 18-34.
SO YOU THINK YOU CAN DANCE posted a 1.8/6 among Adults 18-49 and was the highest rated program of the night in Adults 18-34 (tie) and Women 18-34.
THURSDAY
8:00-9:00 SO YOU THINK YOU CAN DANCE: (Adults 18-49: 1.7/6, 5.4 Mil Total Viewers)
9:00-10:00 GLEE (R): (Adults 18-49: 0.7/2, 2.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 1.2/4, 4.0 Mil Total Viewers)
FOX ranked #3 for the night in Adults 18-49 and Adults 18-34, #2 in Teens and Women 18-49 (tie) and ranked #1 in Women 18-34 (tie).
The Top 6 results show of SO YOU THINK YOU CAN DANCE posted a 1.7/6 among Adults 18-49, even with the previous week. SO YOU THINK YOU CAN DANCE ranked #2 in its hour among Adults 18-49 and Adults 18-34 and #1 in all key women demos.
At 9p an encore GLEE posted a 0.7/2 among Adults 18-49.
FRIDAY
8:00-9:00 BONES (R): (Adults 18-49: 0.7/3, 2.8 Mil Total Viewers)
9:00-10:00 HOUSE (R): (Adults 18-49: 0.6/2, 2.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.7/3, 2.4 Mil Total Viewers)
With encores of BONES and HOUSE, FOX ranked #4 for the night among Adults 18-49 and #3 among Adults 18-34 (tie).
SATURDAY
8:00-8:30 COPS (R): (Adults 18-49: 0.8/3, 2.7 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (Adults 18-49: 0.9/4, 3.1 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (Adults 18-49: 0.8/3, 1.9 Mil Total Viewers)
9:30-10:00 CLEVELAND (R): (Adults 18-49: 0.6/2, 1.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.8/3, 2.3 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked #1 in their respective half hours among Adults 18-49, Adults 18-34 (tie at 830p) and Adults 25-54.
An encore of FAMILY GUY at 9p ranked #1 in its half hour among Adults 18-49 (tie) and Adults 18-34 (tie). A repeat CLEVELAND at 930p ranked #2 in its time period in Adults 18-49 (tie) and Adults 18-34.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49 (tie).
SUNDAY
7:00-7:30 AMERICAN DAD (R): (A18-49: 0.7/3, 1.7 Mil Total Viewers)
7:30-8:00 FAMILY GUY (RS): (A18-49: 1.1/4, 2.4 Mil Total Viewers)
8:00-10:00 2011 TEEN CHOICE AWARDS (S): (A18-49: 1.1/3, 3.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.0/3, 2.8 Mil Total Viewers)
With the 2011 TEEN CHOICE AWARDS, FOX ranked #2 for the night in Adults 18-49 (tie) and #1 in Adults 18-34 (tie) and in Teens.
THE 2011 TEEN CHOICE AWARDS did a 1.1/3 among Adults 18-49 and delivered its highest rating in Teens (2.9/11) in three years (since 8/4/08) and its highest among Male Teens (1.8/7) in five years (since 8/20/06).
Compared to last year THE TEEN CHOICE AWARDS were up +7% in Teens (2.9/11 vs. 2.7/10).
THE TEEN CHOICE AWARDS posted FOX’s highest rated telecast of the summer among Teens (2.9/11).
AUGUST 1 – 7, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.5/5 FOX 1.3/5 FOX 4.0
ABC 1.4/5 ABC 1.1/4 ABC 5.0
CBS 1.3/4 CBS 0.8/3 CBS 5.9
NBC 1.1/4 NBC 0.8/3 NBC 4.6
(source: FOX)
