All Three Editions of “Big Brother” Among the Top 12 Programs and Top 10 in Adults 18-49 and Adults 25-54. CBS has the Week’s Nine of the Top 10 Scripted Programs Led by “NCIS”
CBS placed first in viewers for the eighth consecutive week led by BIG BROTHER and rebroadcasts of the Network’s scripted series, according to Nielsen live plus same day ratings for the week ending Aug. 15, week 47 of the 2009-2010 television year.
For the week in viewers: CBS (6.35m), NBC (4.86m), FOX (4.82m) and ABC (4.26m). Summer-to-date among viewers, CBS (6.42m) leads ABC (5.88m), NBC (5.41m) and FOX (5.16m).
For the week in key demographics, CBS was tied for first in adults 25-54 (2.0/06, with FOX) and second in adults 18-49 (1.5/05).
For the week in households: CBS (4.1/07), NBC (3.1/06), FOX (2.9/05) and ABC (2.7/05). Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.7/07), NBC (3.4/06) and FOX (3.1/06).
CBS Weekly Highlights:
BIG BROTHER
BIG BROTHER WEDNESDAY was first in households (4.2/08), viewers (7.10m), adults 25-54 (3.0/09), adults 18-49 (2.4/08) and second in adults 18-34 (2.0/08). Compared to last week, BIG BROTHER WEDNESDAY was up +2% in households (from 4.1/07), +3% in adults 25-54 (from 2.9/09), even in both adults 18-49 and adults 18-34 and added +130,000 viewers (from 6.97m, +3%). Versus the comparable broadcast last year (on Tuesday, August 11, at 9:01 PM), BIG BROTHER WEDNESDAY was up +3% in adults 25-54 (from 2.9/09), even in adults 18-34 and added +300,000 viewers (from 6.80m, +4%).
BIG BROTHER THURSDAY was first in households (4.3/08), viewers (7.24m), adults 25-54 (3.0/09), adults 18-49 (2.4/08) and second in adults 18-34 (2.0/07, -0.1 behind FOX). Compared to last week, BIG BROTHER THURSDAY was even in households, adults 25-54 and adults 18-49 and added +100,000 viewers (from 7.14m, +1%).
BIG BROTHER SUNDAY (9:25-10:25 PM) was first in households (4.4/07), viewers (7.46m), adults 25-54 (3.0/07), adults 18-49 (2.4/06) and adults 18-34 (1.9/06) from 9:30-10:30 PM.
Last week, BIG BROTHER on CBS.com attracted over 7.4 million page views, +48% more than the same week last summer. The average visitor spent 12.2 minutes per session, +36% greater than a year ago. [Source: Web, CBS Interactive]
CBS had 9 of the top 10 scripted series for the third consecutive week: NCIS; TWO AND A HALF MEN; THE BIG BANG THEORY; NCIS: LOS ANGELES; THE MENTALIST; CRIMINAL MINDS; CSI: CRIME SCENE INVESTIGATION; CSI: MIAMI and FLASHPOINT.
Top CBS programs of the week: #3 NCIS (R) (an average 8.74m viewers), #4 TWO AND A HALF MEN (R) (8.69m), #5 THE BIG BANG THEORY (R) (8.49m), #6 60 MINUTES (R) (8.35m), #8 BIG BROTHER 12 SUNDAY (7.46m), #9 NCIS LOS ANGELES (R) (7.35m), #11 BIG BROTHER 12 THURSDAY (7.24m), #12 BIG BROTHER 12 WEDNESDAY (7.10m), #13 THE MENTALIST (R) (6.95m), #15 CRIMINAL MINDS (R) (6.54m), #18 CSI: CRIME SCENE INVESTIGATION (R) (6.33m), #21 CSI: MIAMI (R) (6.13m), #22 48 HOURS MYSTERY (R) (6.10m), #25 FLASHPOINT (5.86m), #26 CSI: NY (R) (5.81m) and #29 RULES OF ENGAGEMENT (R) (5.31m).
NATIONAL NIELSEN SUMMARY – PRIMETIME
Week #47 of 2009-10 Television Year (ending: 08/15/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.1 7
NBC 3.1 6
ABC 2.7 5
FOX 2.9 5
VIEWERS
(000)
CBS 6,346
NBC 4,856
ABC 4,255
FOX 4,823
A25-54
Rtg Sh
CBS 2.0 6
NBC 1.7 5
ABC 1.6 5
FOX 2.0 6
A18-49
Rtg Sh
CBS 1.5 5
NBC 1.4 4
ABC 1.3 4
FOX 1.8 6
A18-34
Rtg Sh
CBS 1.0 4
NBC 1.0 4
ABC 1.0 4
FOX 1.8 7
NATIONAL NIELSEN SUMMARY – PRIMETIME
SUMMER-TO-DATE RATINGS REPORT (05/31/10-08/15/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.2 8
NBC 3.4 6
ABC 3.7 7
FOX 3.1 6
VIEWERS
(000)
CBS 6,420
NBC 5,409
ABC 5,876
FOX 5,158
A25-54
Rtg Sh
CBS 2.0 6
NBC 2.0 6
ABC 2.2 6
FOX 2.1 6
A18-49
Rtg Sh
CBS 1.4 5
NBC 1.6 5
ABC 1.9 6
FOX 1.9 6
A18-34
Rtg Sh
CBS 0.9 3
NBC 1.3 5
ABC 1.6 6
FOX 1.9 7
(source: CBS)
