The summer season finales of HELL’S KITCHEN and SO YOU THINK YOU CAN DANCE, as well as strong performances by the 2010 TEEN CHOICE AWARDS and MASTERCHEF led FOX to win the week among Adults 18-49, Adults 18-34 and Teens. The network dominated the week among young adults, delivering all five of the week’s Top 5 programs among Adults 18-34 (HELL’S KITCHEN, FAMILY GUY-9:30p, FAMILY GUY, MASTERCHEF and SO YOU THINK YOU CAN DANCE). Summer to date, FOX ranks No. 1 in the core adult demo (tie) and among young adults.
On Monday, the 2010 TEEN CHOICE AWARDS delivered a 1.5/5 among Adults 18-49 and was the week’s highest-rated program among Teens. The TEEN CHOICE AWARDS were up +7% from last year’s telecast among Adults 18-49 and also made year over year gains of +14% among Adults 18-34, +4% in Teens and +5% in Total Viewers.
FOX dominated Tuesday night across all key demos with the HELL’S KITCHEN season finale and an original episode of summer’s biggest new hit, MASTERCHEF.
The finale of HELL’S KITCHEN drew the show’s highest rating of the summer at 8p and was the highest rated program of the night among Adults 18-49 and Adults 18-34.
Week three of MASTERCHEF delivered a 2.6/8 among Adults 18-49, even with the previous week’s rating in the core adult demo, up +4% in Adults 18-34 and up +3% in Total Viewers.
On Thursday, FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Teens and all key female and male demos. FOX outperformed its nearest competitor for the night (CBS) by +44% among Adults 18-49, +92% among Adults 18-34 and +45% in Teens.
The SO YOU THINK YOU CAN DANCE season finale posted a 2.3/7, up +28% from the previous week’s telecast among Adults 18-49 and +20% in Total Viewers (6.7 vs. 5.6 Mil.)
This summer SO YOU THINK YOU CAN DANCE increased upon its Fall’09 Tues/Wed average by +7% in Total Viewers.
In addition, with its block of COPS and AMERICA’S MOST WANTED, FOX once again ranked No. 1 on Saturday night among Adults 18-49, Adults 18-34/25-54, Teens and most key male and female demos.
Weekly Program Rankers
FOX had 8 of the Top 20 programs among Adults 18-49: HELL’S KITCHEN (No. 1), MASTERCHEF (No. 5 tie), FAMILY GUY-9:30p (No. 8 tie), SO YOU THINK YOU CAN DANCE-THURS (No. 12 tie), FAMILY GUY (No. 12 tie), SO YOU THINK YOU CAN DANCE WED (No. 14 tie), THE CLEVELAND SHOW (No. 17 tie) and THE SIMPSONS (No. 17 tie).
FOX had 10 of the Top 20 programs among Adults 18-34: HELL’S KITCHEN (No. 1 tie), FAMILY GUY-9:30p (No. 1 tie), FAMILY GUY (No. 3), MASTERCHEF (No. 4), SO YOU THINK YOU CAN DANCE-THURS (No. 5), SO YOU THINK YOU CAN DANCE-WED (No. 6 tie) THE CLEVELAND SHOW (No. 9 tie), THE SIMPSONS (No. 9 tie), 2010 TEEN CHOICE AWARDS (No. 17 tie) and THE SIMPSONS-7:30p (No. 19 tie).
FOX had 9 of the Top 20 programs among Teens: 2010 TEEN CHOICE AWARDS (No. 1), FAMILY GUY-9:30p (No. 2), FAMILY GUY (No. 3), THE CLEVELAND SHOW (No. 6 tie), THE SIMPSONS (No. 11 tie), SO YOU THINK YOU CAN DANCE-THURS (No. 11 tie), SO YOU THINK YOU CAN DANCE-WED (No. 13), HELL’S KITCHEN (No. 14) and MASTERCHEF (No. 15 tie).
FOX had 3 of the Top 20 programs among Total Viewers: HELL’S KITCHEN (No. 10), SO YOU THINK YOU CAN DANCE-THURS (No. 14) and SO YOU THINK YOU CAN DANCE-WED (No. 20)
Week 7/26-8/1/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 9 – 15, 2010
MONDAY
8:00-10:00 2010 TEEN CHOICE AWARDS (S): (A18-49: 1.5/5, 4.1 Mil Total Viewers)
The 2010 TEEN CHOICE AWARDS posted a 1.5/5 among Adults 18-49, up +7% from last year’s telecast on 8/10/09. The TEEN CHOICE AWARDS was also up compared to last year by +14% among Adults 18-34 (1.6/5 vs. 1.4/5), +4% in Teens (2.6/10 vs. 2.5/9) and +5% in Total Viewers (4.1 vs. 3.9 Mil.)
FOX ranked No. 3 for the night among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens and Men 18-34.
TUESDAY
8:00-9:00 HELL’S KITCHEN: (A18-49: 3.3/11, 7.2 Mil Total Viewers)
9:00-10:00 MASTERCHEF: (A18-49: 2.6/8, 6.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.0/9, 6.6 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54 and all key male and female demos. FOX outperformed its nearest competitor for the night, NBC by a substantial +25% among Adults 18-49 (3.0/9 vs. 2.4/7) and +37% among Adults 18-34 (2.6/9 vs. 1.9/6).
At 8p the finale of HELL’S KITCHEN posted a 3.3/11 among Adults 18-49, its highest rating of the summer at 8pm. HELL’S KITCHEN outperformed its prior summer average by +14% among Adults 18-49 (3.3/11 vs. 2.9/10) and +14% in Total Viewers (7.2 vs. 6.3 Mil.)
HELL’S KITCHEN won the 8p hour among Adults 18-49, Adults 18-34/25-54 and all key male and female demos. HELL’S KITCHEN was also the highest rated program among Adults 18-34 followed by MASTERCHEF.
Week three of MASTERCHEF delivered a 2.6/8 among Adults 18-49, even with the previous week among Adults 18-49, +4% in Adults 18-34 (2.4/8 vs. 2.3/8) and +3% in Total Viewers (6.0 vs. 5.8 Mil.)
MASTER CHEF ranked No. 2 in the 9p hour among Adults 18-49 and No. 1 in Adults 18-34.
WEDNESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.2/7, 6.1 Mil Total Viewers)
FOX’s SO YOU THINK YOU CAN DANCE ranked No. 1 for the night on a total primetime basis among Adults 18-49 (tie), Adults 18-34, Teens (tie), Women 18-49/18-34 and Men 18-34.
The Top 3 performed on the SO YOU THINK YOU CAN DANCE performance finale and posted a 2.2/7 for the night among Adults 18-49, up a tenth from the previous week and up +10% in Adults 18-34 (2.2/8 vs. 2.0/7).
SO YOU THINK YOU CAN DANCE was the highest rated program of the night among Adults 18-34.
THURSDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18-49: 2.3/7, 6.7 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Adults 25-54, Teens, all key female and male demos. FOX outperformed its nearest competitor for the night (CBS) by +44% among Adults 18-49 (2.3/7 vs. 1.6/5), +92% among Adults 18-34 (2.3/8 vs. 1.2/4) and +45% in Teens (1.6/6 vs. 1.1/4).
The SO YOU THINK YOU CAN DANCE finale posted a 2.3/7, up +28% from the previous week (vs. 1.8/6) among Adults 18-49 and +20% in Total Viewers (6.7 vs. 5.6 Mil.)
This summer SO YOU THINK YOU CAN DANCE showed gains compared to its Fall’09 average on Tue/Wed of +7% in Total Viewers (6.5 vs. 6.1 Mil.).
FRIDAY
8:00-10:00 MOVIE: NIGHT AT THE MUSEUM (RS): (A18-49: 1.1/4, 3.2 Mil Total Viewers)
FOX’s special encore airing of NIGHT AT THE MUSEUM ranked No. 2 for the night among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:30 COPS (R): (A18-49: 1.1/5, 3.4 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.3/5, 4.2 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.3/5, 4.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.2/5, 4.0 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 1 in their respective time periods among Adults 18-49, Adults 18-34/25-54 and all key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49, Adults 18-34/25-54, and all key male and female demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 18-34/25-54, Teens and most key male and female demos.
SUNDAY
7:00-7:29 AMERICAN DAD (R): (A18-49: 0.8/3, 1.7 Mil Total Viewers)
7:29-8:00 SIMPSONS (R): (A18-49: 1.1/4, 2.5 Mil Total Viewers)
8:00-8:30 SIMPSONS (R): (A18-49: 1.8/6, 3.9 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW (R): (A18-49: 1.8/6, 3.8 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 2.3/6, 4.7 Mil Total Viewers)
9:31-10:00 FAMILY GUY (R): (A18-49: 2.4/6, 5.0 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.7/5, 3.6 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49 and No. 1 in Adults 18-34 and in Teens.
FOX aired encores of THE SIMPSONS (1.8/6 among Adults 18-49), THE CLEVELAND SHOW (1.8/6) and FAMILY GUY at 9p (2.3/6) and 9:30p (2.4/6), AMERICAN DAD at 7p (0.8/3) THE SIMPSONS at 7:30p (1.1/4).
AUGUST 9 – 15, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.8/6 FOX 1.8/7 FOX 4.8
ABC 1.3/4 ABC 1.0/4 ABC 4.3
CBS 1.5/5 CBS 1.0/4 CBS 6.5
NBC 1.4/4 NBC 1.0/4 NBC 4.9
NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 9 – 15, 2010
(source: FOX)
