In the Current 2010/2011 Season, TeleFutura Maintains More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49
Last week, TeleFutura attracted nearly 400,000 Total Viewers 2+ (390,000), 229,000 Adults 18-49 and 104,000 Adults 18-34 during broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
Versus prior week performance (08/08/11-08/14/11), TeleFutura experienced audience increases among Total Viewers 2+ (390,000 vs. 374,000; +4%) and Adults 18-49 (229,000 vs. 220,000; +4%) in broadcast prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).
In the current 2010/2011 Season, TeleFutura maintains more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/2010 Season among Adults 18-49 (81 nights vs. 76 nights).
On Saturday night (August 20, 2011), TeleFutura’s feature film “Cine de las Estrellas Sat 2 : Sombra Guerrera” (“SHADOW WARRIORS I: ASSAULT ON DEVIL’S ISLAND”) which aired from 10pm-12am delivered more Total Viewers 2+ (TF 505,000 vs. TEL 420,000; +20% Adv.), Adults 18-49 (TF 314,000 vs. TEL 267,000; +18% Adv.) and Adults 18-34 (TF 188,000 vs. TEL 139,000; +35% Adv.) than Telemundo’s movie “Cine de Impacto II: Three Kings.”
(Source: Univision – The Nielsen Company, NPM (08/15/2011-08/21/2011) M-Sat 8pm-11pm, Sun 7pm-11pm. Season-To-Date: 2010/2011 (09/20/2010-08/21/2011) and 2009/2010 Season-To-Date (09/21/2009-08/22/2010). Live+SD)
