Week 49: TeleFutura sees significant audience growth

0

Thus far in the 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49


TeleFutura Broadcast Prime Highlights – Week of August 22, 2011 to August 28, 2011

Last week, TeleFutura generated 429,000 Total Viewers 2+, 254,000 Adults 18-49 and 124,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

 TeleFutura saw significant audience growth among Total Viewers 2+ (429,000 vs. 390,000; +10%), Adults 18-49 (254,000 vs. 229,000; +11%) and Adults 18-34 (124,000 vs. 104,000; +19%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm) compared to its prior week performance (08/15/11 – 08/21/11).

 Thus far in the 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (82 nights vs. 77 nights).

TeleFutura’s weeknight 8pm novela, “Doña Bella” delivered 337,000 Total Viewers 2+, 180,000 Adults 18-49 and 82,0000 Adults 18-34. Reported single to double-digit audience increases over its previous week average among Adults 18-49 (180,000 vs. 169,000; +7%) and Adults 18-34 (82,000 vs. 72,000; +14%).

  In its third week, TeleFutura’s M-F 9pm novela “El Utimo Matrimonio Feliz” attracted 304,000 Total Viewers 2+, 172,000 Adults 18-49 and 70,000 Adults 18-34. It produced  double-digit audience growth compared to its prior week performance (08/15/11-08/19/11) among Adults 18-34 (70,000 vs. 63,000; +11%).

 On Saturday night (August 27, 2011) from 8pm-11pm, TeleFutura’s primetime line-up which consisted of back-to-back soccer games “Fútbol Liga Mexicana:  Pachuca vs. America” and “Fútbol Liga Mexicana: San Luis vs. Guadalajara” delivered more Total Viewers 2+ (TF 709,000 vs. TEL 608,000; +17% Adv.), Adults 18-49 (TF 440,000 vs. TEL 381,000; +15% Adv.)  and Adults 18-34 (TF 238,000 vs. TEL 174,000; +37% Adv.) than Telemundo’s “Fútbol Estelar: Monterrey vs. Santos” and “Cine de Impacto II: Double Impact” line-up.

(Source: Univision –  The Nielsen Company, NPM ;(08/22/2011-08/28/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-08/28/2011) and 2009/2010 Season-To-Date (09/21/2009-08/29/2010). Live+SD)