For the week, NBC ranked #2 among the broadcast networks in men 18-34 and #3 in men 18-49 and men 25-54.
Paced by “NBC Sunday Night Football,” which despite a blowout of historic proportions was the #3 primetime program of the week on the broadcast networks in adults 18-49 and the #1 program in adults 18-34 and male demos, NBC averaged a 1.8 rating, 5 share in adults 18-49 and 5.3 million viewers overall for the week of October 17-23.
This week’s “NBC Sunday Night Football” telecast, in which the New Orleans Saints defeated the winless Indianapolis Colts 62-7, was the most lopsided result in the six-year history of “Sunday Night Football.”
Despite airing in head-to-head competition with Game 4 of the World Series, “Sunday Night Football” ranked #3 among all primetime programs this week on the broadcast networks in adults 18-49 (rankings exclude NFL pre- and post-game telecasts).
“Sunday Night Football” ranked #1 this week in adults 18-34 and all key adult-male demographics – men 18-34, men 18-49 and men 25-54 – topping all four World Series telecasts that aired this week in those demos.
Primetime averages for the week of October 17-23 in adults 18-49 were Fox (3.6/10), CBS (2.6/7), ABC (2.4/6), NBC (1.8/5) and CW (0.8/2).
In overall total viewers the weekly averages were Fox (11.9 million), CBS (11.0 million), ABC (8.7 million), NBC (5.3 million) and CW (1.8 million).