FOX dominated the competition last week, winning 5 of 7 nights among Adults 18-49 and posting TV’s highest-rated week so far this season. Thanks to strong turnouts for the 2011 WORLD SERIES, THE X FACTOR and TERRA NOVA, FOX averaged a 3.6/10 among Adults 18-49 – +38% higher than the second place network – and won the week among Adults 18-49, Adults 18-34, Teens and Total Viewers.
FOX remains the only broadcast network to post a year-over-year gain in the core adult demo this season and this week increased its improvement over last Fall among both Adults 18-49 (+17%) and Total Viewers (+23%).
Nightly and Program Highlights – October 17 – 23, 2011
MONDAY
8:00-9:00 TERRA NOVA: (Adults 18-49: 2.8/8, 8.3 Mil Total Viewers)
9:00-10:00 HOUSE: (Adults 18-49: 3.1/7, 8.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 3.0/7, 8.3 Mil Total Viewers)
Coming back from the previous week’s delayed telecast following an MLB over-run, TERRA NOVA posted a 2.8/8 among Adults 18-49, up +12% (vs. 2.5/6) in the core demo. TERRA NOVA also showed impressive +19% growth over its previous telecast in Total Viewers (8.3 vs. 7.0 Mil.).
At 9p HOUSE delivered a 3.1/7 among Adults 18-49 — up +15% from the previous week’s late-airing telecast (vs. 2.7/7) — and gained +20% in Total Viewers (8.3 vs. 6.9 Mil.). HOUSE tied as the highest rated drama of the night among Adults 18-49 and was the #1 drama of the night in Adults 18-34.
Overall, FOX placed third on Monday among Adults 18-49, #2 among Adults 18-34 and #1 in Teens.
TUESDAY
8:00-10:00 THE X-FACTOR-TUE SP (S): (Adults 18-49: 3.9/10, 10.4 Mil Total Viewers)
FOX won Tuesday night across Adults 18-49, Adults 18-34 and Teens and posted its largest Tuesday night advantage over the competition in the core adult so far this season (+22% over CBS). The show also delivered FOX’s most-watched Tuesday of the season in Total Viewers (10.4 Mil.)
Despite airing out of pattern, the special Tuesday telecast of THE X FACTOR (Judges House #3) posted a 3.9/10 among Adults 18-49, up +5% over the previous Thursday’s ‘Judges House #1’ and up +15% compared to the previous special Sunday ‘Judges House #2’ telecast (vs. 3.4/8).
THE X FACTOR was the #1 program on Tuesday night among Adults 18-49 (tied with NCIS), Adults 18-34 and Teens.
FOX has won every Tuesday night this season in Adults 18-49 with entertainment programming.
So far this season THE X FACTOR has won the night with every airing against entertainment programming (excludes only Sunday 10/16/11).
WEDNESDAY
7:30-8:02 WORLD SERIES PRE-GAME 1 (S): (Adults 18-49: 1.7/6, 5.4 Mil Total Viewers)
8:02-11:13 WORLD SERIES GAME 1 (S): (Adults 18-49: 4.2/12, 14.2 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 4.1/11, 14.0 Mil Total Viewers
From 8:02-11:13p the MLB WORLD SERIES GAME 1: TEXAS at ST. LOUIS (S) posted a 4.2/12 among Adults 18-49. FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
THURSDAY
7:30-8:02 WORLD SERIES PRE-GAME 2 (S): (Adults 18-49: 1.1/4, 4.4 Mil Total Viewers)
8:02-11:11 WORLD SERIES GAME 2 (S): (Adults 18-49: 4.0/11, 14.3 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 3.9/11, 13.9 Mil Total Viewers
From 8:02-11:11p the MLB WORLD SERIES GAME 2: TEXAS at ST. LOUIS (S) posted a 4.0/11 among Adults 18-49. FOX won the night among Adults 18-49, Total Viewers, Adults 18-34/25-54 and Teens.
FRIDAY
8:00-9:00 KITCHEN NIGHTMARES: (Adults 18-49: 1.4/5, 3.5 Mil Total Viewers)
9:00-10:00 FRINGE (R): (Adults 18-49: 0.5/2, 1.6 Mil Total Viewers)
8:00-10:00 FOX PRIME: (Adults 18-49: 0.9/3, 2.5 Mil Total Viewers)
KITCHEN NIGHTMARES posted a 1.4/5 among Adults 18-49 and won the 8p hour among Adults 18-49 and Adults 18-34. An encore FRINGE followed at 9pm and posted a 0.5/2.
SATURDAY
7:30-8:01 WORLD SERIES PRE-GAME 3 (S): (Adults 18-49: 1.2/5, 4.5 Mil Total Viewers)
8:01-12:10 WORLD SERIES GAME 3 (S): (Adults 18-49: 3.2/10, 11.2 Mil Total Viewers)
8:00-11:00 FOX PRIME: (Adults 18-49: 3.3/11, 11.8 Mil Total Viewers)
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 and Total Viewers.
From 8:01p-12:10a the MLB WORLD SERIES GAME 3: ST. LOUIS at TEXAS (S) did a 3.2/10 among Adults 18-49.
SUNDAY
7:00-7:26 NFL OVER-RUN: (A18-49: 9.6/29, 27.2 Mil Total Viewers)
7:26-7:45 THE OT: (A18-49: 5.3/15, 14.7 Mil Total Viewers)
7:45-8:02 WORLD SERIES PRE-GAME 4: SUSTAINED
8:02-11:14 WORLD SERIES GAME 4 (S): (A18-49: 4.2/11, 15.2 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18-49: 4.9/13, 16.5 Mil Total Viewers)
FOX won the night in Adults 18-49, Total Viewers, Adults 18-34 and Adults 25-54.
Following an NFL over-run and THE O.T. the MLB WORLD SERIES GAME 4: ST. LOUIS at TEXAS (S) did a 4.2/11 among Adults 18-49 from 8:02-11:14p.
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: WORLD SERIES GAME 1 (No. 6 tie), WORLD SERIES GAME 4 (No. 6 tie), WORLD SERIES GAME 2 (No. 9), THE X FACTOR-TUE SP (No. 11), and WORLD SERIES GAME 3 (No. 20).
FOX had 6 of the Top 20 programs among Adults 18-34: WORLD SERIES GAME 1 (No. 5), WORLD SERIES GAME 4 (No. 7), WORLD SERIES GAME 2 (No. 8), THE X FACTOR-TUE SP (No. 10), HOUSE (No. 13) and WORLD SERIES GAME 3 (No. 14).
FOX had 5 of the Top 20 programs among Teens: THE X FACTOR-TUE SP (No. 3), TERRA NOVA (No. 6 tie), WORLD SERIES GAME 4 (No. 6 tie), HOUSE (No. 11), and WORLD SERIES GAME 1 (No. 14).
FOX had 3 of the Top 20 programs among Total Viewers: WORLD SERIES GAME 4 (No. 4), WORLD SERIES GAME 2 (No. 7), and WORLD SERIES GAME 1 (No. 8).
OCTOBER 17 – 23, 2011
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 3.6/10 FOX 3.0/10 FOX 11.9
ABC 2.4/6 ABC 1.7/5 ABC 8.7
CBS 2.6/7 CBS 1.6/5 CBS 11.0
NBC 1.8/5 NBC 1.6/5 NBC 5.3
11/12 FOX Programs: Live + 7 in Adults 18-49
Live+Same Day vs. Live + 7 ratings (available through 10/09/11) among Adults 18-49:
11/12 Season thru 10/09 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
HOUSE 3.9/9 5.3/12 +36%
TERRA NOVA 3.1/8 4.3/11 +39%
GLEE 3.8/11 5.0/14 +32%
NEW GIRL 4.5/11 6.0/15 +33%
RAISING HOPE 2.9/7 3.8/9 +31%
THE X FACTOR- Wed 4.2/11 4.8/13 +14%
THE X FACTOR- Thu 4.1/11 4.7/13 +15%
KITCHEN NIGHTMARES 1.6/6 2.0/7 +25%
FRINGE 1.3/4 2.1/7 +62%
THE SIMPSONS 3.4/9 3.9/10 +15%
THE CLEVELAND SHOW 2.9/7 3.2/8 +10%
FAMILY GUY 3.8/9 4.7/11 +24%
AMERICAN DAD 2.9/6 3.3/7 +14%
11/12 FOX Programs: Live +7 in Total Viewers
Live+Same Day vs. Live + 7 ratings (available through 10/09/11) among Total Viewers:
11/12 Season thru 10/09 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
HOUSE 9.8 12.7 +30%
TERRA NOVA 9.1 11.9 +31%
GLEE 8.7 11.6 +33%
NEW GIRL 9.4 12.2 +30%
RAISING HOPE 6.4 8.0 +25%
THE X FACTOR- Wed 12.1 13.7 +13%
THE X FACTOR- Thu 12.1 13.6 +12%
KITCHEN NIGHTMARES 3.9 4.7 +21%
FRINGE 3.2 4.9 +53%
THE SIMPSONS 7.1 8.0 +13%
THE CLEVELAND SHOW 5.8 6.4 +10%
FAMILY GUY 7.3 8.9 +22%
AMERICAN DAD 5.8 6.6 +14%
(source: FOX)
