Following the long Labor Day weekend, FOX holds firmly at No. 1 this summer among Adults 18-49, Adults 18-34 and Teens. Led by HELL’S KITCHEN, the No. 1 series of the summer; MASTERCHEF, the No. 1 new series of the summer; and LIE TO ME, broadcast’s No. 1 drama this summer, FOX is set to win its sixth summer in a row (excluding Olympics) in the core adult demo.
This past week, FOX aired originals of LIE TO ME and MASTERCHEF that both held their own despite the sleepy pre-holiday week.
On Monday, LIE TO ME posted a 1.8/5 among Adults 18-49, matching the previous week’s performance.
Wednesday’s MASTERCHEF gave FOX the nightly win among Adults 18-49 (tie), Adults 18-34, Men 18-49/18-34 and young women and gained during every half hour.
Weekly Program Rankers
FOX had 4 of the Top 20 programs among Adults 18-49: MASTERCHEF (No. 9 tie), FAMILY GUY-9:30 PM (No. 11 tie), LIE TO ME-9 PM (No. 11 tie) and FAMILY GUY (No. 16 tie).
FOX had 8 of the Top 20 programs among Adults 18-34: FAMILY GUY-9:30PM (No. 3), FAMILY GUY (No. 4 tie), MASTERCHEF (No. 7 tie), THE CLEVELAND SHOW (No. 12 tie), THE SIMPSONS (No. 12 tie), LIE TO ME-9 PM (No. 14 tie), GLEE 8 PM (No. 16 tie) and HOUSE (No. 20 tie).
FOX had 8 of the Top 20 programs among Teens: FAMILY GUY-9:30PM (No. 1), FAMILY GUY (No. 2), THE CLEVELAND SHOW (No. 3), THE SIMPSONS (No. 7 tie), THE SIMPSONS-7:30PM (No. 12), THE SIMPSONS-SP-9/5 (No. 13), MASTERCHEF (No. 14) and GLEE (No. 15 tie).
Week 8/16-8/22/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – AUGUST 30 – SEPTEMBER 5, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18-49: 1.3/4, 4.0 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.8/5, 5.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/4, 4.7 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.3/4 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49 and No. 1 in Men 18-34.
LIE TO ME at 9p posted a 1.8/5 among Adults 18-49, matching the previous week’s performance. LIE TO ME ranked No. 3 in the hour among Adults 18-49.
FOX ranked No. 3 for the night among Adults 18-49, No. 2 among Adults 18-34 (tie) and No. 1 in Men 18-34 (tie).
TUESDAY
8:00-8:20 PRESIDENTIAL SPEECH: RATINGS SUSTAINED
8:20-9:20 GLEE (R): (A18-49: 1.2/4, 3.4 Mil Total Viewers)
9:20-10:20 GLEE (R): (A18-49: 1.5/4, 4.1 Mil Total Viewers)
8:20-10:20 FOX PRIME: (A18-49: 1.4/4, 3.8 Mil Total Viewers)
Following a live Presidential Address, FOX aired back-to-back encores of GLEE, delivering a 1.2/4 from 8:20-9:20p and a 1.5/4 from 9:20-10:20p.
FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).
WEDNESDAY
8:00-10:00 MASTERCHEF: (A18-49: 2.0/6, 4.7 Mil Total Viewers)
FOX’s MASTERCHEF won the night among Adults 18-49 (tie), Adults 18-34, Women 18-34, and Men 18-49/18-34.
MASTERCHEF is the highest rated new program of the summer in A18-49, outperforming the next highest rated (ABC’s Bachelor Pad) by +9% (2.4/8 vs. 2.2/6).
Showing momentum, MASTERCHEF gained every half hour of the night and increased in its last half hour versus its first by +22% among Adults 18-49 (2.2 vs. 1.8).
THURSDAY
8:00-9:00 BONES (R): (A18-49: 1.0/3, 3.6 Mil Total Viewers)
9:00-10:00 FRINGE (R): (A18-49: 0.8/2, 2.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.9/3, 2.9 Mil Total Viewers)
FOX’s encores of BONES at 8p (1.0/3) and FRINGE at 9p (0.8/2) combined to rank No. 4 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:01 HUMAN TARGET (RP): (A18-49: 0.7/3, 2.8 Mil Total Viewers)
9:01-10:00 GOOD GUYS (R): (A18-49: 0.5/2, 1.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.6/2, 2.3 Mil Total Viewers)
At 8p, a HUMAN TARGET encore posted a 0.7/3 and ranked No. 3 in its time period among Adults 18-49 and Adults 18-34 (tie).
At 9p, a GOOD GUYS encore delivered a 0.5/2 and ranked No. 4 among Adults 18-49 and Adults 18-34 (tie).
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34 (tie).
SATURDAY
8:00-8:31 COPS (R): (A18-49: 1.1/5, 3.1 Mil Total Viewers)
8:31-9:00 COPS (R): (A18-49: 1.2/5, 3.6 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.4/5, 4.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/5, 3.9 Mil Total Viewers)
COPS at 8p and 830p each ranked No. 2 in their respective time periods among Adults 18-49/18-34/25-54. COPS at 8p ranked No. 1 among all key female demos (18-34 – tie). COPS at 830p ranked No. 1 among Women 18-49 and Women 25-54.
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49/18-34/25-54. It ranked No. 1 among Teens, Women 18-49 and Women 25-54.
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49/18-34/25-54, Women 18-34 and all key male demos. FOX ranked No. 1 for the night among Teens (tie), Women 18-49 and Women 25-54.
SUNDAY
7:00-7:30 SIMPSONS (RS): (A18-49: 0.8/4, 2.2 Mil Total Viewers)
7:30-7:59 SIMPSONS (R): (A18-49: 1.0/4, 2.6 Mil Total Viewers)
8:00-8:30 SIMPSONS (R): (A18-49: 1.5/6, 3.5 Mil Total Viewers)
8:30-9:00 CLEVELAND SHOW (R): (A18-49: 1.4/5, 3.3 Mil Total Viewers)
9:00-9:30 FAMILY GUY (R): (A18-49: 1.7/6, 3.8 Mil Total Viewers)
9:30-10:00 FAMILY GUY (R): (A18-49: 1.8/6, 4.1 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 1.4/5, 3.2 Mil Total Viewers)
FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens, Women 18-34 and all key male demos.
FOX aired encores of THE SIMPSONS (1.5/6 among Adults 18-49), THE CLEVELAND SHOW (1.4/5) and FAMILY GUY at 9p (1.7/6) and 9:30p (1.8/6), THE SIMPSONS at 7p (0.8/4) THE SIMPSONS at 7:30p (1.0/4).
AUGUST 30 – SEPTEMBER 5, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 1.3/4 FOX 1.2/4 FOX 3.6
ABC 1.4/5 ABC 1.1/4 ABC 4.7
CBS 1.3/4 CBS 0.9/3 CBS 5.7
NBC 1.3/4 NBC 0.9/3 NBC 5.2
NATIONAL NIELSEN RATINGS FOR THE WEEK OF AUGUST 30 – SEPTEMBER 5, 2010
(source: FOX)
