Week 50: TeleFutura maintains lead over Telemundo

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Thus far in the 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49


TeleFutura Broadcast Prime Highlights – Week of August 29, 2011 to September 4, 2011

Last week, TeleFutura generated 406,000 Total Viewers 2+, 226,000 Adults 18-49 and 105,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

Thus far in the 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (82 nights vs. 80 nights).

In its third week, TeleFutura’s 10PM novela “Reto De Mujer” attracted 317,000 Total Viewers 2+, 207,000 Adults 18-49 and 71,000 Adults 18-34. The Novela increased its audience among Total Viewers 2+ (+10%) and Adults 18-49 (+7%).

(Source: Univision – The Nielsen Company, NPM ;(08/29/2011-09/04/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-09/04/2011) and 2009/2010 Season-To-Date (09/21/2009-09/05/2010). Live+SD)