Following the Labor Day holiday weekend, FOX placed a strong second this week with encores of HOUSE, GLEE and other favorites, as well as the penultimate episode of top-rated summer series MASTERCHEF and the season premiere of AMERICA’S MOST WANTED. To date, FOX remains the No. 1 broadcast network among Adults 18-49, Adults 18-34 and Teens this summer.
On Wednesday, MASTERCHEF led FOX to win the night among Adults 18-49, Adults 18-34, Women 18-49/18-34 and all key Male demos. FOX has ranked No. 1 on Wednesday nights for five weeks in a row, including each of the four weeks MASTERCHEF has aired.
MASTERCHEF posted a 2.5/7 among Adults 18-49, its highest rated Wednesday performance ever in both Adults 18-49 and Total Viewers (5.8 Mil.) MASTERCHEF showed significant gains versus the previous week of +25% among Adults 18-49 (2.5/7 vs. 2.0/6) and +23% in Total Viewers (5.8 vs. 4.7 Mil.) Compared to its prior season average on Wednesdays so far this summer, MASTERCHEF showed increases of +19% among Adults 18-49 (2.5/7 vs. 2.1/7) and +18% in Total Viewers (5.8 vs. 4.9 Mil.)
Saturday’s Season 24 premiere of AMERICA’S MOST WANTED posted a 1.3/4 and ranked No. 1 in its hour among Adults 18-34, Teens, Women 18-49/18-34/25-54 (tie).
Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49: THE SIMPSONS (No. 6), MASTERCHEF (No. 11), FAMILY GUY-9:30 PM (No. 15 tie), FAMILY GUY (No. 17 tie) and THE CLEVELAND SHOW (No. 19).
FOX had 7 of the Top 20 programs among Adults 18-34: THE SIMPSONS (No. 5), MASTERCHEF (No. 6 tie), FAMILY GUY-9:30PM (No. 9), FAMILY GUY (No. 11 tie), THE CLEVELAND SHOW (No. 13), GLEE (No. 19) and GLEE 8 PM (No. 20 tie).
FOX had 6 of the Top 20 programs among Teens: FAMILY GUY-9:30PM (No. 6 tie), FAMILY GUY (No. 8 tie), THE SIMPSONS (No. 10 tie), THE CLEVELAND SHOW (No. 15 tie), MASTERCHEF (No. 15 tie) and GLEE (No. 18 tie).
Week 8/23-8/29/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – SEPTEMBER 6 – 12, 2010
MONDAY
8:00-9:01 HOUSE (RS): (A18-49: 1.0/3, 3.3 Mil Total Viewers)
9:01-10:00 LIE TO ME (RS): (A18-49: 1.0/2, 3.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.0/3, 3.3 Mil Total Viewers)
On Labor Day Monday at 8p an encore HOUSE posted a 1.0/3 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49.
An encore LIE TO ME at 9p posted a 1.0/2 among Adults 18-49 and ranked No. 4 in the hour among Adults 18-49.
FOX ranked No. 4 for the night among Adults 18-49 and Adults 18-34.
TUESDAY
8:00-9:00 GLEE (R): (A18-49: 1.5/5, 4.0 Mil Total Viewers)
9:00-10:00 GLEE (R): (A18-49: 1.6/4, 4.1 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.5/5, 4.1 Mil Total Viewers)
FOX’s encores of GLEE at 8p (1.5/5) and 9p (1.6/4) combined to rank No. 3 for the night in Adults 18-49 and Adults 18-34.
WEDNESDAY
8:00-10:00 MASTERCHEF: (A18-49: 2.5/7, 5.8 Mil Total Viewers)
FOX’s MASTERCHEF won the night among Adults 18-49, Adults 18-34, Women 18-49/18-34 and all key Male demos. FOX outperformed its nearest competitor for the night, NBC by +19% in Adults 18-49 (2.5/7 vs. 2.1/6). FOX has ranked No. 1 on Wednesday nights for five weeks in a row, including each of the four weeks MASTERCHEF has aired.
MASTERCHEF posted a 2.5/7 among Adults 18-49, its highest rated Wednesday performance ever in both Adults 18-49 and Total Viewers (5.8 Mil.) MASTERCHEF showed significant gains versus the previous week of +25% among Adults 18-49 (2.5/7 vs. 2.0/6) and +23% in Total Viewers (5.8 vs. 4.7 Mil.)
Compared to its prior season average on Wednesdays so far this summer, MASTERCHEF showed increases of +19% among Adults 18-49 (2.5/7 vs. 2.1/7) and +18% in Total Viewers (5.8 vs. 4.9 Mil.)
MASTERCHEF is the highest rated new program of the summer in A18-49, outperforming the next highest rated (ABC’s Bachelor Pad) by +14% (2.5/7 vs. 2.2/6).
THURSDAY
8:00-9:00 BONES (R): (A18-49: 1.0/3, 4.5 Mil Total Viewers)
9:00-10:00 FRINGE (R): (A18-49: 0.7/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.9/2, 3.5 Mil Total Viewers)
FOX’s encores of BONES at 8p (1.0/3) and FRINGE at 9p (0.7/2) combined to rank No. 5 for the night in Adults 18-49 and Adults 18-34.
FRIDAY
8:00-9:00 STAND UP TO CANCER (S): (SUSTAINED)
9:00-10:00 GOOD GUYS (R): (A18-49: 0.3/1, 1.2 Mil Total Viewers)
At 9p, a GOOD GUYS encore delivered a 0.3/1 and ranked No. 5 among Adults 18-49 and Adults 18-34.
SATURDAY
8:00-8:20 MLB – BRAVES VS. CARDINALS (S): (A18-49: 0.5/2, 2.0 Mil Total Viewers)
8:00-8:20 COPS (B): (A18-49: 0.5/2, 1.6 Mil Total Viewers)
8:20-8:30 COPS (P): (A18-49: 1.2/4, 3.6 Mil Total Viewers)
8:30-9:00 COPS (RP): (A18-49: 1.3/5, 4.2 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED (P): (A18-49: 1.4/4, 4.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.3/4, 4.1 Mil Total Viewers)
Combined coverage of COPS (season premiere) and MLB Baseball at 8p ranked No. 2 in its time period among Adults 18-49, Adults 18-34, Teens and all key male and female demos.
COPS at 8:30p ranked No. 2 in its time period among Adults 18-49 and No. 1 among Adults 18-34, Teens, Women 18-34 and Men 18-34 (tie).
At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49 and No. 1 among Adults 18-34, Teens, Women 18-49/18-34/25-54 (tie).
FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49. FOX ranked No. 1 for the night among Adults 18-34, Teens, Women 18-34 and Men 18-34 (tie).
SUNDAY
7:00-7:50 NFL OVERRUN: (A18-49: 13.5/41, 34.7 Mil Total Viewers)
7:50-8:00 THE OT (P): (A18-49: 5.5/16, 13.3 Mil Total Viewers)
8:00-8:31 SIMPSONS (R): (A18-49: 2.9/8, 6.5 Mil Total Viewers)
8:31-9:00 CLEVELAND SHOW (R): (A18-49: 1.9/5, 4.1 Mil Total Viewers)
9:00-9:31 FAMILY GUY (R): (A18-49: 2.0/5, 4.3 Mil Total Viewers)
9:31-10:00 FAMILY GUY (R): (A18-49: 2.1/5, 4.6 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18-49: 5.2/14, 12.9 Mil Total Viewers)
FOX ranked No. 2 for the night among Adults 18-49, Adults 18-34 and Teens.
Following an NFL Over-run, FOX aired encores of THE SIMPSONS (2.9/8), THE CLEVELAND SHOW (1.9/5) and FAMILY GUY at 9p (2.0/5) and 9:30p (2.1/5).
SEPTEMBER 6 – 12, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.2/6 FOX 2.0/6 FOX 5.8
ABC 1.4/4 ABC 1.1/3 ABC 4.8
CBS 1.4/4 CBS 1.0/3 CBS 6.1
NBC 3.8/11 NBC 3.3/10 NBC 11.4
NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 6 – 12, 2010
(source: FOX)
