Week 51: NBC solid week in adults 25-54, adults 18-34


According to in-home viewing figures from Nielsen Media Research, NBC finished the week with an average 3.9 rating, NBC has dominated the primetime ratings week of September 5-11, led by big Thursday and Sunday NFL season-opening telecasts and strong Tuesday and Wednesday editions of “America’s Got Talent,” which lifted NBC to the highest adult 18-49 average for any network in six months 11 share in adults 18-49 and 11.2 million viewers overall.
For the week, NBC also ranked #1 among the major networks in adults 25-54, adults 18-34 and all other key ratings categories.

NBC’s 3.9 rating for the week is the network’s highest since the Olympic week of February 22-28, 2010 (5.5) and the best for any network since Fox’s week of February 28-March 6, 2011 (4.0).  The 3.9 is a 3 percent gain over NBC’s 3.8 for the same week last year. 

NBC’s 11.1 million viewers overall for the week in the highest for NBC since the week of September 6-12, 2010 (11.4 million) and the highest for any network since CBS’s week of April 4-10, 2011 (11.2 million).

NBC Sports’ coverage of opening-week NFL contests on Thursday and Sunday delivered the #1 and #2 ratings of the week in adults 18-49, total viewers and all other key ratings categories.

NBC’s two-game viewership of 26.5 million is the best since the NFL created the Thursday/Sunday primetime opening-weekend format in 2002.  In adults 18-49, Thursday’s Saints-Packers game (10.9 rating) is the #1 NBC regular-season primetime telecast ever and Sunday’s Cowboys-Jets matchup (10.7) is tied for #2 with the year-ago Vikings-Saints Thursday opener.

For the week NBC claimed four of the top five rankings in adults 18-49 (excluding all football pre-game and post-game telecasts), with the Thursday and Sunday NFL telecasts (#1 and 2) and the Tuesday and Wednesday editions of “America’s Got Talent” (#4 and #5).  Football and “Talent” also accounted for four of the week’s top five telecasts in total viewers.

With 12.4 million viewers the Wednesday telecasts of “America’s Got Talent” was the week’s top non-sports attraction in total viewers, marking the 15th consecutive week that “Talent” has ranked #1 among non-sports programs on the broadcast networks in total viewers.

Primetime averages for the week of September 6-12 in adults 18-49 were NBC (3.9/11), Fox (1.6/5), CBS (1.5/4), ABC (1.4/4) and CW (0.3/1). 

In overall total viewers the weekly averages were NBC (11.1 million), CBS (6.3 million), ABC (4.8 million), Fox (4.3 million) and CW (0.9 million).

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(source: NBC)