TeleFutura Out-Delivered Telemundo for the Entire Week during Broadcast Prime among Total Viewers 2+, Adults 18-49 and Adults 18-34. TeleFutura Highlights – NPM Broadcast Prime Week of 09/06/10>
TeleFutura was the #2 Spanish-language network for the entire week during Broadcast prime among key demographics that included Total Viewers 2+ (TF 784,000 vs. TEL 769,000; +2% Adv.), Adults 18-49 (TF 490,000 vs. TEL 447,000; +10% Adv.) and among Adults 18-34 (TF 305,000 vs. TEL 278,000; +10% Adv.).
In the current 2009/2010 Season, TeleFutura is experiencing strong year-over-year audience increases during broadcast prime while Telemundo is showing audience declines among Total Viewers 2+ (TF: +23% vs. TEL: -9%), Adults 18-49 (TF: +24% vs. TEL: -7%) and Adults 18-34 (TF: +29% vs. TEL: -4%) compared to the same period in the 2008/2009 Season.
TeleFutura continues to produce more nightly wins over Telemundo in the current 2009/2010 Season during broadcast prime versus the same period in the 2008/2009 Season among Total Viewers 2+ (94 nights vs. 52 nights), Adults 18-49 (83 nights vs. 53 nights) and Adults 18-34 (97 nights vs. 47 nights).
In its 9th week, TeleFutura’s M-F 10pm novela series “Rosario Tijeras”
Averaged 1.0 million Total Viewers 2+, 707,000 Adults 18-49 and 439,000 Adults 18-34.
Delivered its 3rd HIGHEST weekly performance levels among Total Viewers 2+ and Adults 18-49 since premiering on 07/12/10.
Out-delivered the combined averaged of Telemundo’s “La Diosa Coronada” (which ended on 09/07/10) & its new novela “Alguien Te Mira”, by significant margins among Total Viewers 2+ (TF 1.0 million vs. TEL 790,000; +27% Adv.), Adults 18-49 (TF 707,000 vs. TEL 438,000; +61% Adv.) and Adults 18-34 (TF 439,000 vs. TEL 276,000; +59% Adv.).
TeleFutura was the #2 Spanish-language network, beating Telemundo, during weekend broadcast prime (Sat 8pm-11pm & Sun 7pm-11pm) among all key demographics, including Total Viewers 2+ (TF 851,000 vs. TEL 428,000; +99% Adv.), Adults 18-49 (TF 520,000 vs. TEL 290,000; +79% Adv.) and Adults 18-34 (TF 325,000 vs. TEL 167,000; +95% Adv.).
On Saturday night (September 11, 2010) from 8pm-11pm, TeleFutura’s airing of “Futbol Liga Mexicana” game (Pachuca vs. Guadalajara) and Cine de las Estrellas “Banshee: Musica Mortal” delivered more Total Viewers 2+ (TF 709,000 vs. TEL 334,000; +112% Adv.) , Adults 18-49 (TF 466,000 vs. TEL 227,000; +105% Adv.) and Adults 18-34 (TF 277,000 vs. TEL 104,000; +166% Adv.) than Telemundo’s “Futbol Estelar: Tigres vs. Monterrey” and “Futbol Estelar II: Atlas vs. Cruz Azul”.
On Sunday night (September 12, 2010) from 7pm-11pm, TeleFutura’s back-to-back primetime movie airings on “Cine de las Estrellas: Cuidado Bebe Suelto” and “Cine de las Estrellas Sun 2: Pistolero” beat Telemundo’s line-up which included a special airing of “Persiguiendo Injusticias” and “Cine Exclusivo: Pirates of the Caribbean” among Total Viewers 2+ (TF 957,000 vs. TEL 499,000; +92% Adv.), Adults 18-49 (TF 561,000 vs. TEL 337,000; +66% Adv.) and Adults 18-34 (TF 361,000 vs. TEL 215,000; +68% Adv.).
(source: Univision)
