Week 51: TeleFutura solid weeknight w/ novela, 'Do

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In the Current 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49


TeleFutura Broadcast Prime Highlights – Week of September 5, 2011 to September 11, 2011

Last week, TeleFutura delivered an average audience of 488,000 Total Viewers 2+, 293,000 Adults 18-49 and 157,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

 Compared to its prior week average, TeleFutura increased its audience levels by double-digit margins among key demographics that included Total Viewers 2+ (488,000 vs. 406,000; +20%), Adults 18-49 (293,000 vs. 226,000; +30%) and Adults 18-34 (157,000 vs. 105,000; +50%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).

 In the current 2010/11 Season, TeleFutura continues to hold more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (84 nights vs. 83 nights).

TeleFutura’s weeknight 8pm novela, “Doña Bella” generated 336,000 Total Viewers 2+, 179,000 Adults 18-49 and 80,0000 Adults 18-34. Produced audience growth versus its previous week performance among Total Viewers 2+ (336,000 vs. 326,000; +3%), Adults 18-49 (179,000 vs. 164,000; +9%) and Adults 18-34 (80,000 vs. 70,000; +14%). Note: “Doña Bella” aired Tue-Fri (09/06/11-09/09/11).

TeleFutura’s M-F 9pm novela “El Utimo Matrimonio Feliz” drew in 339,000 Total Viewers 2+, 191,000 Adults 18-49 and 66,000 Adults 18-34. 9pm novela saw audience gains compared to its previous week average (08/29/11-09/02/11) among Total Viewers 2+ (339,000 vs. 306,000; +11%), Adults 18-49 (191,000 vs. 165,000; +16%) and Adults 18-34 (66,000 vs. 61,000; +8%). Additionally, “El Ultimo Matrimonio Feliz” generated its highest weekly performance since its premiere (08/08/11) among Total Viewers 2+. 

 TeleFutura was the #2 Spanish-language Network during weekend broadcast prime, delivering more Total Viewers 2+ (TF 622,000 vs. TEL 613,000; +1% Adv.), Adult 18-49 (TF 389,000 vs. TEL 338,000; +15% Adv.) and Adults 18-34 (TF 244,000 vs. TEL 202,000; +21% Adv.) viewers  than Telemundo.

On Saturday night (September 10, 2011) from 8pm-11pm, TeleFutura’s strong primetime line-up that included “Fútbol Liga Mexicana: Santos vs. Guadalajara” and “Cine de las Estrellas Sat 2: X-Men: La Batalla Final” (“X MEN: THE LAST STAND”) significantly out-performed Telemundo’s  prime time programming block which included “Fútbol Estelar: Tigres vs. Pachuca” and “Cine de Impacto II: The Core” among Total Viewers 2+ (TF 740,000 vs. TEL 327,000; +126% Adv.), Adults 18-49 (TF 477,000 vs. TEL 205,000; +133% Adv.) and Adults 18-34 (TF 315,000 vs. TEL 114,000; +176% Adv.). 

(Source: Univision – The Nielsen Company, NPM ;(09/05/2011-09/11/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.  Season-To-Date: 2010/2011 (09/20/2010-09/11/2011) and 2009/2010 Season-To-Date (09/21/2009-09/12/2010). Live+SD)