Week 52: FOX takes No. 1 in Show, New Series and Drama

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With the complete Live + Same Day summer ratings in, FOX has officially won its sixth consecutive summer among Adults 18-49 (excluding Olympics).  Led by HELL’S KITCHEN, the No. 1 series of the summer; MASTERCHEF, the No. 1 new series of the summer; and LIE TO ME, broadcast’s No. 1 drama this summer, FOX outperformed the next highest-rated network by +6% in the core adults demo and also won the summer among Adults 18-34 and Teens.  Other FOX summer highlights include:


FOX ranked No. 1 ten out of the sixteen weeks this summer.

FOX’s Tuesday was broadcast prime’s highest rated night of the week this summer.
FOX ranked No. 1 on three nights of the week (Tuesday, Wednesday and Saturday), tying ABC for the most of any network.

FOX had nine shows among the summer’s Top 20 regular programs among Adults 18-49: HELL’S KITCHEN-9pm,  HELL’S KITCHEN, SO YOU THINK YOU CAN DANCE-Thu, SO YOU THINK YOU CAN DANCE-Wed, MASTERCHEF, LIE TO ME, FAMILY GUY-9:30pm, LIE TO ME-9pm and FAMILY GUY.

In addition, FOX had eleven of the summer’s Top 20 regular programs among Adults 18-34 and ten of the summer’s Top 20 regular programs among Teens.
FOX’s FAMILY GUY ranked as the summer’s No. 1 scripted program among Adults 18-34, Teens and Men 18-34.

Weekly Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49:  FAMILY GUY-Sun 9:30p (No. 13 tie), FAMILY GUY (S)-8:30 PM (No. 15 tie) and FAMILY GUY (No. 15 tie).
FOX had 7 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 3 tie), FAMILY GUY-Sun 9:30p (No. 3 tie), FAMILY GUY (S)-8:30 PM (No. 7), THE SIMPSONS (No. 9 tie), MASTERCHEF (No. 17), GLEE- 8 PM (No. 19 tie) and GLEE (No. 19 tie).
FOX had 8 of the Top 20 programs among Teens:  FAMILY GUY-Sun 9:30p (No. 2 tie), FAMILY GUY (No. 2 tie), THE SIMPSONS (No. 5), FAMILY GUY (S)-8:30 PM (No. 6), THE SIMPSONS-7:30p (No. 10 tie), GLEE (No. 18), SIMPSONS (S)-7:30p (No. 19 tie) and MASTERCHEF (No. 19 tie).

Week 8/30-9/05/10: Live+7

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NIGHTLY AND PROGRAM HIGHLIGHTS –  SEPTEMBER 13 – 19, 2010
MONDAY
8:00-9:00        HOUSE (R): (A18-49: 1.3/4, 4.0 Mil Total Viewers)
9:00-10:00      LIE TO ME: (A18-49: 1.6/4, 5.0 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.4/4, 4.5 Mil Total Viewers)

An encore HOUSE posted a 1.3/4 among Adults 18-49 and ranked No. 3 (tie) in the hour among Adults 18-49.
LIE TO ME at 9p posted a 1.6/4 among Adults 18-49 and ranked No. 3 in the hour among Adults 18-49.
 
FOX ranked No. 3 for the night among Adults 18-49.

TUESDAY
8:00-9:00        GLEE (R): (A18-49: 1.6/5, 4.5 Mil Total Viewers)
9:00-10:00      GLEE (R):  (A18-49: 1.8/5, 4.7 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.7/5, 4.6 Mil Total Viewers)

FOX’s encores of GLEE at 8p (1.6/5) and 9p (1.8/5) combined to rank No. 3 for the night in Adults 18-49 and No. 2 in Adults 18-34 (tie).

WEDNESDAY
8:00-10:00      MASTERCHEF: (A18-49: 2.0/6, 4.8 Mil Total Viewers)

Airing against incredibly strong reality competition, the finale of MASTERCHEF posted a 2.0/6 among Adults 18-49, on par with its prior Wednesday performance this summer (2.2/7). 

MASTERCHEF showed substantial momentum, growing in its last half hour versus its first by +41% in Adults 18-49 (2.4/6 vs. 1.7/6) and +37% in Total Viewers (5.6 vs. 4.1 Mil.)
MASTERCHEF ends its run as the highest rated new program of the summer in A18-49, outperforming the next highest rated (ABC’s Bachelor Pad) by +14% (2.5/7 vs. 2.2/6).
FOX ranked No. 3 for the night in Adults 18-49 and Adults 18-34.

THURSDAY
8:00-10:00      FRINGE (R): (A18-49: 0.7/2, 2.5 Mil Total Viewers)

FOX’s encore of FRINGE (0.7/2) ranked No. 5 for the night in Adults 18-49 and Adults 18-34.

FRIDAY
8:00-9:01        HUMAN TARGET (R): (A18-49: 0.7/3, 2.7 Mil Total Viewers)
9:01-10:00      GOOD GUYS (R): (A18-49: 0.5/2, 1.7 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 0.6/2, 2.2 Mil Total Viewers)

Encores of HUMAN TARGET (0.7/3) and THE GOOD GUYS (0.5/2) led FOX to a No. 4 rank for the night among Adults 18-49.

SATURDAY
8:00-8:30        COPS: (A18-49: 1.1/4, 3.7 Mil Total Viewers)
8:30-9:00        COPS (R): (A18-49: 1.5/5, 4.5 Mil Total Viewers)
9:00-10:00      AMERICA’S MOST WANTED: (A18-49: 1.6/5, 4.6 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A18-49: 1.4/5, 4.4 Mil Total Viewers)

COPS at 8p and 8:30p ranked No. 2 in their respective time periods among Adults 18-49, Adults 18-34, Adults 25-54, Teens and most key male and female demos.

At 9p, AMERICA’S MOST WANTED ranked No. 2 in its hour among Adults 18-49, Adults 18-34 and Adults 25-54. AMW ranked No. 1 among Teens (tie) and Women 18-49 (tie)/18-34 (tie). 

FOX ranked No. 2 for the night on a total primetime basis among Adults 18-49, Adults 18-34, Teens and most key male and female demos.

SUNDAY
7:00-7:29        SIMPSONS (RS): (A18-49: 1.0/3, 2.5 Mil Total Viewers)
7:29-7:59        SIMPSONS (R): (A18-49: 1.4/4, 3.4 Mil Total Viewers)
7:59-8:30        SIMPSONS (R): (A18-49: 2.2/6, 4.9 Mil Total Viewers)
8:30-9:00        FAMILY GUY (RS): (A18-49: 2.4/6, 5.0 Mil Total Viewers)
9:00-9:30        FAMILY GUY (R): (A18-49: 2.4/6, 5.0 Mil Total Viewers)
9:30-10:00      FAMILY GUY (R): (A18-49: 2.5/6, 5.3 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A18-49: 2.0/5, 4.4 Mil Total Viewers)

FOX ranked No. 3 for the night among Adults 18-49 and Adults 18-34.

FOX aired encores of THE SIMPSONS at 7p (1.0/3), 7:30p (1.4/4) and 8p (2.2/6) followed by encores of FAMILY GUY at 8:30p (2.4/6), 9p (2.4/6) and 9:30p (2.5/6).

SEPTEMBER 13 – 19, 2010

TOTAL PRIMETIME
ADULTS 18-49           ADULTS 18-34           VIEWERS (Mil)
FOX   1.4/4                 FOX    1.4/5                FOX      3.9
ABC   1.6/5                 ABC    1.3/5               ABC      5.2
CBS   2.2/7                 CBS    1.6/5                CBS      7.9
NBC   2.8/8                NBC    2.3/8                NBC      8.9

NATIONAL NIELSEN RATINGS FOR THE WEEK OF SEPTEMBER 13 – 19, 2010

(source: FOX)