FOX dominated the week at No. 1 among Adults 18-49, Adults 18-34 and Total Viewers, thanks to strong performances by GLEE’s Rocky Horror episode, a Halloween-themed installment of RAISING HOPE, and four MLB WORLD SERIES games. FOX posted a 3.7/11 for the week – the highest Live + Same Day weekly rating for any network this season – and outperformed the next highest rated network (CBS) by +42%.
Key weekly highlights:
• FOX won Tuesday night among Adults 18-49, Adults 18-34 and Teens with a Halloween-themed night of GLEE and RAISING HOPE.
Coming back with an original episode, GLEE delivered a 4.9/13 and grew +4% among Adults 18-49 versus its most recent original (4.7/13 on 10/12/10).
GLEE was once again the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens – as it has been on all five Tuesdays on which FOX aired original episodes
At 9p RAISING HOPE also returned with an original and delivered a 2.5/7 among Adults 18-49, right in line with its last original telecast (2.5/6 on 10/12/10). RAISING HOPE ranked No. 1 among Adults 18-34 and Teens.
• FOX also ranked No. 1 on Wednesday, Thursday and Saturday with MLB WORLD SERIES GAMES 1, 2 and 3, and posted a solid GAME 4 on Sunday.
WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO from 7:53-11:36p posted a 4.7/14 among Adults 18-49.
WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO from 7:53-11:06p posted a 4.0/12 among Adults 18-49.
MLB WORLD SERIES GAME 3: SAN FRANCISCO AT TEXAS posted a 2.9/11 among Adults 18-49 from 6:54-9:52p.
WORLD SERIES GAME 4: SAN FRANCISCO AT TEXAS from 8:18-11:32p posted a 4.3/11 among Adults 18-49.
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/17/10), FOX’s scripted programs have shown significant increases among Adults 18-49:
10/11 Season thru 10/17 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 3.9/11 5.2/13 +33%
Lie to Me 2.0/5 2.7/6 +35%
Glee 5.2/15 6.4/17 +23%
Raising Hope 2.8/7 3.3/8 +18%
Running Wilde 1.9/5 2.1/5 +11%
Bones 2.6/8 3.5/10 +35%
Fringe 2.0/6 2.9/7 +45%
Good Guys 0.8/3 1.1/3 +38%
Simpsons 3.6/10 3.9/11 +8%
Cleveland 2.9/8 3.2/8 +10%
Family Guy 4.1/10 4.8/11 +17%
American Dad 2.7/7 3.1/7 +15%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/17/10), FOX’s scripted programs have shown significant increases among Total Viewers:
10/11 Season thru 10/17 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 10.4 13.0 +25%
Lie to Me 5.7 7.4 +30%
Glee 12.2 14.6 +20%
Raising Hope 6.7 7.6 +13%
Running Wilde 4.3 4.7 +9%
Bones 9.6 11.6 +21%
Fringe 5.4 7.2 +33%
Good Guys 2.5 3.2 +28%
Simpsons 7.7 8.4 +9%
Cleveland 6.3 6.8 +8%
Family Guy 8.3 9.6 +16%
American Dad 5.8 6.4 +10%
Weekly Program Rankers***
FOX had 4 of the Top 20 programs among Adults 18-49: GLEE (No. 3), WORLD SERIES GAME #1 (No. 4), WORLD SERIES GAME #4 (No. 6) and WORLD SERIES GAME #2 (No. 10).
FOX had 5 of the Top 20 programs among Adults 18-34: GLEE (No. 2), WORLD SERIES GAME #1 (No. 5), WORLD SERIES GAME #4 (No. 7), WORLD SERIES GAME #2 (No. 8) and RAISING HOPE (No. 18).
FOX had 6 of the Top 20 programs among Teens: GLEE (No. 1), WORLD SERIES GAME #1 (No. 4), RAISING HOPE (No. 5), RAISING HOPE SP 10/26 9:30 PM (No. 8), WORLD SERIES GAME #2 (No. 12 tie) and WORLD SERIES GAME #4 (No. 12 tie).
FOX had 5 of the Top 20 programs among Total Viewers: WORLD SERIES GAME #4 (No. 6), WORLD SERIES GAME #1 (No. 7), WORLD SERIES GAME #2 (No. 10), GLEE (No. 17) and WORLD SERIES GAME #3 (No. 19).
***Weekly Rankers exclude all sports pre- and post-games.
Week 10/04-10/10/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – OCTOBER 25 – 31, 2010
MONDAY
8:00-9:00 HOUSE (R): (A18 49: 1.4/4, 4.0 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18-49: 1.6/4, 4.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.5/4, 4.1 Mil Total Viewers)
An encore HOUSE posted a 1.4/4 and ranked No. 4 in the 8p hour among Adults 18-49.
Leading out of an encore HOUSE, LIE TO ME at 9p delivered a 1.6/4 among Adults 18-49 and ranked No. 4 in the 9p hour among Adults 18-49.
FOX ranked No. 4 for the night among Adults 18-49.
TUESDAY
8:00-9:01 GLEE: (A18 49: 4.9/13, 11.8 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18 49: 2.5/7, 6.0 Mil Total Viewers)
9:31-10:00 RAISING HOPE (S): (A18 49: 2.2/6, 5.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 3.7/10, 8.8 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34 and Teens.
Coming back with an original episode, GLEE posted a 4.9/13 and was up compared to its most recent original by +4% in Adults 18-49 (4.7/13 on 10/12/10). GLEE was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens as it has been on all its five Tuesday originals so far this season.
GLEE won the 8p hour among Adults 18-49, Adults 18-34, Teens and all key female demos.
At 9p RAISING HOPE also returned with an original and delivered a 2.5/7 among Adults 18-49, even with its telecast from two weeks ago (2.5/6 on 10/12/10). RAISING HOPE ranked No. 3 in the half hour among Adults 18-49 and No. 1 in Adults 18-34 and Teens.
At 9:30p a special RAISING HOPE posted a 2.2/6 and ranked No. 4 in the 9:30p half hour among Adults 18-49 and No. 1 in Adults 18-34 (tie) and Teens.
WEDNESDAY
7:53-11:36 WORLD SERIES GAME 1 (RANGERS&GIANTS) (S): (A18 49: 4.7/14, 15.0 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 4.8/14, 15.7 Mil Total Viewers)
FOX won the night with WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.
WORLD SERIES GAME 1: TEXAS AT SAN FRANCISCO from 7:53-11:36p posted a 4.7/14 among Adults 18-49.
THURSDAY
7:53-11:06 WORLD SERIES GAME 2 (RANGERS&GIANTS) (S): (A18 49: 4.0/12, 14.1 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 4.1/12, 14.4 Mil Total Viewers)
FOX won the night with WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54 and Teens.
WORLD SERIES GAME 2: TEXAS AT SAN FRANCISCO from 7:53-11:06p posted a 4.0/12 among Adults 18-49. In Total Viewers, WORLD SERIES GAME 2 showed a gain of +10% compared to the 2008 non-Yankees World Series Game 2 (14.1 vs. 12.8 Mil.)
FRIDAY
8:00-9:00 HOUSE (R): (A18 49: 0.8/3, 2.7 Mil Total Viewers)
9:00-10:00 GOOD GUYS: (A18 49: 0.7/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 0.8/3, 2.5 Mil Total Viewers)
At 8p an encore HOUSE posted a 0.8/3 among Adults 18-49 and THE GOOD GUYS posted a 0.7/2 at 9p.
FOX ranked No. 5 for the night in Adults 18-49 and No. 4 among Adults 18-34 (tie).
SATURDAY
6:54-9:52 WORLD SERIES GAME 3 (GIANTS&RANGERS) (S): (A18 49: 2.9/11, 11.5 Mil Total Viewers)
8:00-9:52 FOX PRIME: (A18 49: 3.3/11, 12.7 Mil Total Viewers)
MLB WORLD SERIES GAME 3: SAN FRANCISCO AT TEXAS posted a 2.9/11 among Adults 18-49 from 6:54-9:52p.
FOX ranked No. 1 for the night among Adults 18-49, Adults 18-34, Teens and all key demos.
SUNDAY
7:00-7:50 NFL OVER-RUN: (A18 49: 8.7/29, 23.8 Mil Total Viewers)
7:50-8:00 THE OT: (A18 49: 5.1/17, 14.3 Mil Total Viewers)
8:00-8:18 WORLD SERIES PRE-GAME (S): (A18 49: 4.7/14, 14.7 Mil Total Viewers)
8:18-11:32 WORLD SERIES GAME 4 (GIANTS&RANGERS) (S): (A18 49: 4.3/11, 15.5 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18 49: 5.3/15, 17.3 Mil Total Viewers)
WORLD SERIES GAME 4: SAN FRANCISCO AT TEXAS from 8:18-11:32p posted a 4.3/11 among Adults 18-49.
FOX ranked No. 2 for the night among Adults 18-49 and won the night among Total Viewers.
OCTOBER 25 – 31, 2010
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.7/11 FOX 3.1/10 FOX 12.0
ABC 2.6/7 ABC 2.0/6 ABC 9.2
CBS 2.6/7 CBS 1.6/5 CBS 11.0
NBC 2.3/7 NBC 1.9/6 NBC 6.6
(source: Fox)
