Week 6: NBC led by football


* Paced by “NBC Sunday Night Football,” which ranked #1 for the week in adults 18-49 and nearly all other key demographics, plus the potent Friday debut of “Grimm,” NBC averaged a 2.3 rating, 6 share in adults 18-49 and 6.5 million viewers overall for the week of October 24-30.

* This week’s “NBC Sunday Night Football” telecast, which featured a one-sided 34-7 win by the Philadelphia Eagles over the Dallas Cowboys, ranked #1 among all primetime programs in adults, men and women 18-34; adults, men and women 18-49; and adults and men 25-54 during a week that featured three World Series telecasts, including the first World Series Game 7 in nine years.

* On Friday, NBC’s debut of “Grimm” captured the highest 18-49 rating for a Friday non-sports telecast on ABC, CBS, NBC, Fox or CW since December 2010, despite facing competition from Game 7 of the World Series.

* Primetime averages for the week of October 24-30 in adults 18-49 were Fox (3.9/11), CBS (2.8/8), ABC (2.5/7), NBC (2.3/6) and CW (0.7/2).  In overall total viewers the weekly averages were Fox (12.6 million), CBS (11.0 million), ABC (8.7 million), NBC (6.5 million) and CW (1.8 million).
NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.

(Source: NBC)