In the current 2010/11 season, TeleFutura continues to produce more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (17 nights vs. 11 nights), Adults 18-49 (23 nights vs. 13 nights) and Adults 18-34 (22 nights vs. 10 nights).
During weekend broadcast prime, TeleFutura beat Telemundo by significant audience levels for the second consecutive weekend among ALL key demographics, that included Total Viewers 2+ (TF 727,000 vs. TEL 467,000; +56% Adv.), Adults 18-49 (TF 489,000 vs. TEL 290,000; +69% Adv.) and Adults 18-34 (TF 292,000 vs. TEL 185,000; +58 Adv.).
On Saturday night (October 30, 2010) from 8pm-11pm, TeleFutura aired “Fútbol Liga Mexicana: Santos vs. Guadalajara” and “Major league Soccer: SJ Earthquakes vs. NY Red Bulls,” attracting more Viewers 2+ (TF 662,000 vs. TEL 395,000; +68% Adv.) , Adults 18-49 (TF 441,000 vs. TEL 256,000; +72% Adv.) and Adults 18-34 (TF 256,000 vs. TEL 169,000; +51% Adv.) than Telemundo’s “Fútbol Estelar: Tigres vs. Jaguares” and “Cine de Impacto II: Bloodsport.”
On Sunday night (October 31, 2010) from 7pm-11pm, TeleFutura’s primetime programming that included “Fútbol Liga Mexicana: America vs. Estudiantes Tecos” and “Cine de las Estrellas Sun 2: El Implacable” out-delivered Telemundo’s prime time line-up which included “Cine Millonario: Cloverfield” and “Cine Millonario: S.W.A.T” among Total Viewers 2+ (TF 775,000 vs. TEL 522,000; +48% Adv.), Adults 18-49 (TF 525,000 vs. TEL 316,000; +66% Adv.) and Adults 18-34 (TF 318,000 vs. TEL 197,000; +61% Adv.).
(source: Univision)
