Week 7 DVR playback: 'Grey's Anatomy' 'Modern Family' registered as Top gainers

0

DVR Playback for the week of 11/1/10 (Week #7): For the 7th consecutive week this season, ABC’s “Grey’s Anatomy” and “Modern Family” registered as TV’s Top 2 gainers from the first-reported numbers to the DVR finals among Adults 18-49.  “Grey’s Anatomy” and “Modern Family” each added on 1.3 rating points to their initial totals, jumping by  +30% and +27%, respectively, from the Live + Same Day to the Live + 7 Day Adult 18-49 averages. 


ABC aired 5 of the Top 10 biggest Adult 18-49 advancers over the initially-reported numbers: “Grey’s” – #1-tie (+1.3 rating), “Modern Family” – #1-tie (+1.3 rating), “Private Practice” – #4 (+1.0 rating), “Castle” – #8-tie (+0.9 rating) and “Desperate Housewives” – #8-tie (+0.9 rating).

ABC claimed 4 of the Top 10 biggest overall Total Viewer gainers (including 3 of the Top 5) with each show picking up over 2.0 million viewers from the first-reported overnight numbers:  “Modern Family” – #2 (+2.94 million), “Castle” – #4 (+2.73 million), “Grey’s Anatomy” – #5 (+2.67 million) and “Private Practice” – #10 (+2.02 million).

(source: ABC)