Led by “NBC Sunday Night Football,” which was the #1 primetime program of the week in adults 18-49, total viewers and other key measures, NBC averaged a 2.4 rating, 7 share in adults 18-49 and 7.2 million viewers overall for the week of October 31-November 6, according to in-home viewing figures from Nielsen Media Research.
This week’s “NBC Sunday Night Football” telecast, in which the Baltimore Ravens beat the Pittsburgh Steelers 23-20, was the #1 primetime program of the week in the key demographic of adults 18-49, as well as in adults 18-34, adults 25-54, total viewers and all key adult-male demos – men 18-34, men 18-49 and men 25-54. Also ranking among the top 25 primetime programs of the week on the broadcast networks in adults 18-49 was “The Office,” which ranked #22 (tied). Among adults 18-34, “The Office” ranked #9 among primetime programs on ABC, CBS, NBC Fox and CW (rankings exclude NFL pre and post game telecasts).
Primetime averages for the week of October 31-November 6 in adults 18-49 were CBS (3.4/9), Fox (3.0/8), NBC (2.4/7), NBC (2.2/6) and CW (0.7/2). In overall total viewers the weekly averages were CBS (13.0 million), Fox (8.2 million), ABC (8.1 million), NBC (7.2 million) and CW (1.7 million).
NBC highlights for the week of October 31-November 6:
* On Sunday, NBC Sports’ “Sunday Night Football” telecast of the Baltimore Ravens at the Pittsburgh Steelers led NBC to a dominant primetime win in all key measures – adults, men and women 18-34, 18-49, 25-54 and total viewers. NBC’s margin of victory over its closest network competitor Sunday night was 43 percent in adults 18-49 and 51 percent in total viewers.
* Sunday’s Ravens-Steelers game was up 19 percent in adults 18-49 and 14 percent in total viewers versus the “Sunday Night Football” Cowboys-Packers matchup that aired during the same week last year
* On Friday, the second episode “Grimm” won its time period in adults 18-49 and other key demos, despite facing original competition from CBS’s “CSI: NY” and Fox’s “Fringe” for the first time.
* “Grimm” was up by 38 percent in adults 18-49 versus NBC’s average in the time period last season,
* On Thursday, “Community” was up week to week by 21 percent in adults 18-49 and 12 percent in total viewers, to attract its biggest overall audience since September 29 and match its top 18-49 rating since that same date.
* Also on Thursday, “Parks and Recreation” increased week to week by 17 percent in adults 18-49 to match a season high rating in primetime’s key demo. .
* “The Office” on Thursday finished within 0.2 of a rating point of the time period lead in adults 18-49 and ranked #1 in its tough time period in adults 18-34, men 18-34 and men 18-49, “The Office” grew 10 percent in 18-49 and 11 percent in total viewers versus the prior week.
* Additionally on Thursday, “Whitney” was up 5 percent in adults 18-49 and “Prime Suspect” grew 9 percent in 18-49 versus the prior week’s telecasts.
* On Wednesday, “Up All Night” generated a 38 percent gain over NBC’s 18-49 rating in the time period on the same night last year.
* On Tuesday, “The Biggest Loser” matched its season-high rating in adults 18-49, improving by 15 percent week to week. In total viewers, “Loser” attracted its biggest audience of the season.
* Also on Tuesday, “Parenthood” grew 10 percent versus its prior telecast to equal its matched season-high rating in adults 18-49. “Parenthood” pulled within a tenth of a rating point of the time-period lead in adults 18-49, its closest finish this season, and was #1 among ABC, CBS and NBC in adults 18-34.
On Monday, “The Sing-Off” increased 5 percent week to week in total viewers, to claim its biggest overall audience in four weeks, and the debut of “Rock Center with Brian Williams” earned NBC’s biggest audience in that time period in six weeks.
Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
Additional NBC highlights for the week of October 31-November 6:
On Monday, October 31 from 8-10 p.m. ET, “The Sing-Off” averaged a 1.4 rating, 4 share in adults 18-49 and 4.4 million viewers overall in a highly competitive time period that included CBS’s “Two and a Half Men,” “How I Met Your Mother,” “Two Broke Girls” and “Mike & Molly,” ABC’s “Scared Shrekless” and “Dancing With the Stars” and Fox’s “Terra Nova” and “House.” This is the top “Sing-Off” in total viewers in four weeks (since October 3). Despite the night’s Halloween distractions, “Sing-Off” was up week to week in total viewers by 5 percent (4.398 million vs. 4.175 million).
Monday at 10 p.m. ET, the premiere of “Rock Center with Brian Williams” averaged a 1.0/3 in 18-49 and 4.1 million viewers overall. On a night of Halloween distractions and in a time period that included competition from CBS’s “Hawaii Five-0,” ABC’s “Castle” and ESPN’s “Monday Night Football,” “Rock Center” delivered the biggest overall audience in this slot for NBC since September 19.
On Tuesday, November 1 from 8-10 p.m. ET, “The Biggest Loser” (2.3/6 in 18-49, 6.4 million viewers) jumped 15 percent week to week in adults 18-49 to match its highest rating this season and best over the last five weeks, despite intense time-period competition that included CBS’s “NCIS” and “NCIS: Los Angeles,” ABC’s “Last Man Standing,” “Man Up” and “Dancing With the Stars” and Fox’s “Glee,” “New Girl” and “Raising Hope.” From its first half-hour to its fourth, “The Biggest Loser” increased by 19 percent in 18-49 rating (to a 2.5 from a 2.1).
In total viewers, “Biggest Loser” hit a season high, with a 17 increase week to week (6.429 million vs. 5.510 million).
Tuesday at 10 p.m., “Parenthood” (2.2/6 in 18-49, 5.3 million viewers overall) grew versus its prior telecast by 10 percent in 18-49 rating (to a 2.2 from a 2.0) to match its season high and earn the show’s top rating since September 27. In total viewers, “Parenthood” grew 5 percent versus its prior telecast (5.286 million vs. 5.035 million) to attract its biggest overall audience since September 27. In adults 18-49, “Parenthood” pulled within a tenth of a point of #1 in the time period among ABC, CBS and NBC, its closest finish this season, and was #1 among those networks in adults 18-34, men 18-34 (tie), women 18-34 and women 18-49.
Versus last year’s November averages, “Parenthood” is up 16 percent in 18-49 rating (2.2 vs. 1.9) and 34 percent in total viewers (6.386 million vs. 4.757 million).
So far this season, “Parenthood” has added an average 41 percent to its 18-49 rating when going from the previously reported “live plus same day” rating to its “live plus seven day” figure.
On Wednesday, November 2 at 8 p.m. ET, “Up All Night” (1.8/5 in adults 18-49, 4.8 million viewers overall) is up 38 percent versus the 1.3 rating NBC averaged in this time period last season (“live plus same day,” non-sports), despite intense time-period competition that included Fox’s “X Factor,” CBS’s “Survivor” and ABC’s “The Middle.” “Up All Night” is also up by 38 percent versus NBC’s 18-49 rating in the half-hour on the same night last year (1.8 vs. 1.3).
Note that “Up All Night” has been adding 47 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season, the biggest percentage increase for any comedy or any new series on ABC, CBS, NBC or Fox and second biggest for any primetime series on those networks.
Wednesday at 8:30 ET, an encore telecast of “Up All Night” averaged a 1.2/3 in adults 18-49 and 3.4 million viewers overall in a time period that featured competition from Fox’s “X Factor,” the second half of CBS’s “Survivor” and ABC’s “Suburgatory.”
Wednesday at 9 p.m. ET, “Harry’s Law” averaged a 1.1/3 in adults 18-49 and 7.3 million viewers overall. From its first half-hour to its second, “Harry’s Law” increased in nearly every key ratings category, with gains of 9 percent in adult 18-49 rating (to a 1.2 from a 1.1) and 13 percent in total viewers (7.7 million vs. 6.8 million). In total viewers, the six original episodes of “Harry’s Law” this fall have delivered NBC’s six biggest audiences in the time period on an in-season Wednesday since February 9. Versus NBC’s total-viewer average in the time slot last season, this week’s “Harry’s Law” is up 27 percent (7.282 million vs. 5.752 million, “live plus same day,” non-sports).
Note that “Harry’s Law” has been adding 40 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season.
Wednesday at 10 p.m. ET, “Law & Order: Special Victims Unit” (2.0/5 in 18-49, 7.1 million viewers overall) built on its lead-in by 82 percent in 18-49 rating while competing dramas on ABC and CBS were down versus their 18-49 lead-ins. “SVU” grew from its first half-hour to its second by 11 percent in 18-49 rating (to a 2.1 from a 1.9) and 6 percent in total viewers (7.3 million vs. 6.9 million), while rival dramas on ABC and CBS were down in both categories.
Note that “Law & Order: SVU” has been adding 45 percent to these next-day “live plus same day” ratings when Nielsen issues “live plus seven day” results so far this season, the third biggest percentage increase for a drama on ABC, CBS, NBC or Fox and the fourth biggest for any primetime series on those networks.
On Thursday, November 3 at 8 p.m. ET, “Community” (1.7/5 in 18-49, 3.8 million viewers overall) was up week to week by 21 percent in 18-49 rating (1.7 vs. 1.4) and 12 percent in total viewers (3.839 million vs. 3.421 million) in a highly competitive time period versus “CBS’s “Big Bang Theory,” Fox’s “X Factor,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries.”
“Community” attracted its biggest overall audience since September 29 and matched its highest 18-49 rating since that same date. Note that on average this season, “Community” originals have been adding 38 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
Thursday at 8:30 ET, “Parks and Recreation” (2.1/6 in 18-49, 4.0 million viewers overall) grew week to week by 17 percent in 18-49 rating (to a 2.1 from a 1.8) to match a season-high rating in adults 18-49. In total viewers, “Parks” delivered its biggest overall audience since October 6.
“Parks and Recreation” built on its lead-in by 24 percent in a slot where NBC was on average flat last season versus original lead-ins from “Community.” In a competitive time period versus CBS’s “Rules of Engagement,” Fox’s “X Factor,” ABC’s “Charlie’s Angels” and CW’s “Vampire Diaries,” “Parks and Recreation” improved on NBC’s average in this time period last season by 31 percent in 18-49 rating (2.1 vs. 1.6, “live plus same day,” non-sports). Keep in mind that on average this season, original telecasts of “Parks” have been adding 31 percent to their next-day “live plus same day” 18-49 rating when Nielsen includes additional time-shifted viewing in “live plus seven day” ratings.
Thursday from 9-9:31 p.m. ET, “The Office” (3.2/8 in 18-49, 6.2 million viewers overall) increased versus the prior week by 10 percent in 18-49 rating (3.2 vs. 2.9) and 11 percent in total viewers (6.152 million vs. 5.532 million). “The Office” built on its lead-in by 52 percent in 18-49 rating and 54 percent in total viewers in a highly competitive time period versus ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and Fox’s season premiere of “Bones.”
“The Office” finished within 0.2 of a rating point of the time period lead in adults 18-49 and was #1 in adults 18-34, men 18-34 and men 18-49. Note that on average this season, “Office” originals have been adding 40 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
Thursday at 9:31 ET, “Whitney” (2.1/5 in 18-49, 4.3 million viewers overall) was up week to week by 5 percent in 18-49 rating (to a 2.1 from a 2.0), despite competition this week from the concluding half-hours of ABC’s “Grey’s Anatomy,” CBS’s “Person of Interest” and the season premiere of Fox’s “Bones.” In the time period, “Whitney” ranked #1 among the broadcast networks among men 18-34. Keep in mind that on average this season, “Whitney” originals have been adding 33 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
Thursday at 10 p.m. ET, “Prime Suspect” averaged a 1.2/3 in 18-49 and 4.5 million viewers overall, improving week to week by 9 percent in 18-49 rating (to a 1.2 from a 1.1) and 12 percent in total viewers (4.508 million vs. 4.033 million). Note that on average this season, original telecasts of “Prime Suspect” have been adding 34 percent to their next-day “live plus same day” 18-49 rating when Nielsen reports additional time-shifted viewing in “live plus seven day” ratings.
On Friday, November 4 at 8 p.m. ET, “Chuck” averaged a 0.9/3 in 18-49 and 3.1 million viewers overall. “Chuck” grew from its first half-hour to its second by 13 percent in 18-49 rating (to a 0.9 from a 0.8).
Friday at 9 p.m. ET, “Grimm” (1.8/5 in 18-49, 6.0 million viewers overall) won its time period in adults 18-49 and other key demos. Despite facing first-run competition from CBS’s “CSI: NY” and Fox’s “Fringe” for the first time, “Grimm” also ranked #1 or tied for #1 among ABC, CBS, NBC, Fox and CW in men and women 18-49; adults and men 25-54; and adults, men and women18-34.
“Grimm” built on its lead-in by 100 percent in 18-49 rating and 94 percent in total viewers. Versus NBC’s average in the time period last season, “Grimm” was up 38 percent in 18-49 rating (with a 1.8 vs. a 1.3, “live plus same day,” non-sports). “Grimm” was also up 38 percent versus NBC’s 18-49 rating on the same night last year (1.8 vs. 1.3).
Friday at 10 p.m. ET, “Dateline NBC” averaged a 1.2/4 in 18-49 and 4.2 million viewers overall. From its first half-hour to its second, “Dateline” grew in most key ratings categories, including gains of 9 percent in 18-49 rating (to a 1.2 from a 1.1) and 13 percent in adults 25-54 (1.7 vs. 1.5). “Dateline” ranked #2 in the hour among ABC, CBS and NBC, topping ABC’s “20/20” in adults 18-49, adults 25-54 and other key demos.
On Saturday, November 5, at 8 p.m. ET, an encore telecast of “Harry’s Law” averaged a 0.5/1 in 18-49 and 3.4 million viewers overall, delivering NBC’s biggest overall audience in the time period since October 1. At 9 p.m., a rebroadcast of “Prime Suspect” (0.6/2 in 18-49, 4.1 million viewers overall) grew from its first half-hour to its second in nearly all key ratings categories, including an increase of 40 percent in 18-49 rating (to a 0.7 from a 0.5). The “Prime Suspect” encore locked up NBC’s biggest overall viewership in the slot since October 1.
Saturday at 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (0.9/3 in 18-49, 4.7 million viewers overall) built on its lead-in by 50 percent in 18-49 rating and 14 percent in total viewers. From its first half-hour to its second, the “SVU” rebroadcast grew in all key ratings categories, including increases of 38 percent in 18-49 rating (to a 1.1 from a 0.8) and 18 percent in total viewers (to 5.1 million from 4.3 million).
On Sunday, November 6, the “NBC Sunday Night Football” telecast of the Baltimore Ravens at the Pittsburgh Steelers led NBC to a dominant primetime win in all key ratings measures. For its full duration, the Ravens-Steelers game averaged an 8.8/22 in adults 18-49, 22.1 million viewers overall and a 13.3/21 household rating/share from 8:31-11:48 p.m. ET.
Sunday’s Ravens-Steelers game was up 19 percent in 18-49 rating and 14 percent in total viewers versus the “Sunday Night Football” game that aired during the same week last year (a 7.4/18 and 19.4 million viewers for the Cowboys-Packers matchup on November 7, 2010).
NBC won Sunday night in all key ratings categories – adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54; plus total viewers. In adults 18-49, NBC beat its closest primetime competitor by 43 percent (7.3 vs. a 5.1 for Fox, which was boosted by an NFL overrun) and topped its nearest primetime rival by 51 percent or more than 6.3 million persons in total viewers (18.7 million vs. 12.4 million for CBS).
Also on Sunday, “Football Night in America 2” from 7:30-7:57 p.m. ET averaged a 2.0/5 in 18-49, 5.6 million viewers overall and a 3.4/5 household rating/share. “Football Night in America 3” from 7:57-8:22 p.m. delivered a 4.9/12 in 18-49, 13.1 million viewers overall and a 7.7/12 in households. From 8:22-8:31 p.m., “NBC Sunday Night Football Pre Kickoff” averaged a 6.7/16 in 18-49, 17.6 million viewers overall and a 10.3/16 in households. Note: “Football Night in America” from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.
(source; NBC)
