Week 7: TeleFuturra continues to produce nightly wins

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In the Current 2010/2011 Season, TeleFutura Continues To Produce More Nightly Wins over Telemundo Versus The Same Period In The 2009/2010 Season Among Key Demographics.
 
TeleFutura Highlights – NPM Broadcast Prime Week of 11/01/10:
 
•     Last week, TeleFutura averaged 745,000 Total Viewers 2+, 449,000 Adults 18-49 and 278,000 Adults 18-34.
 
•      Compared to its previous week performance (10/25/10 – 10/31/10), TeleFutura saw audience growth among Total Viewers 2+ (+9%), Adults 18-49 (+10%) and Adults 18-34 (+16%) during broadcast prime.
 
•      In the current 2010/11 season, TeleFutura continues to produce more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (17 nights vs. 11 nights), Adults 18-49 (23 nights vs. 13 nights) and Adults 18-34 (23 nights vs. 11 nights). 
 
•      Sunday’s one-hour special airing of “Vicente Fernandez: Un Rey en la Intimidad” from 7pm-8pm, featuring an intimate conversation with legendary Mexican artist, Vicente Fernandez:
 
Generated 1.2 million Total Viewers 2+, 656,000 Adults 18-49 and 334,000 Adults 18-34.
 
Averaged more Total Viewers 2+ (TF 1,172,000 vs. TEL 879,000; +33% Adv.) and Adults 18-49 (TF 656,000 vs. TEL 516,000; +27% Adv.) than Telemundo’s movie airing of “Cine en Casa: Racing Stripes” in the hour.
 
 Versus the same night a year ago (11/8/09) TeleFutura’s “Vicente Fernandez” special increased the hour by single to double-digit margins among Total Viewers 2+ (+6%), Adults 18-49 (+10%) and Adults 18-34 (+23%).
 
Is currently the most-watched entertainment special  on TeleFutura thus far in the 2010/11 Season among Total Viewers 2+, Adults 18-49 and Adults 18-34 during primetime.


(source: Univision)