Week 7: Univision's Friday night's No. 1 among Adults 18-34

0

Continues to be #2 Among Adults 18-34 in 2011 to Date Out Delivering ABC (+1%), CBS (+11%), and NBC (+6%)


Univision Broadcast Prime Highlights – Week of October 31, 2011 to November 6, 2011

Univision out-delivered one or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on five out of seven nights last week among Adults 18-34 and on three out of seven nights among Adults 18-49.

 Thus far in 2011, Univision is the #2 broadcast network among Adults 18-34, averaging more viewers in this demographic than ABC (+1%), CBS (+11%), and NBC (+6%).

 Univision was the #1 network Friday night among Adults 18-34 and ranked #2 among Adults 18-49.

2011 to-date, Univision is the top pick on Friday nights among Adults 18-34, ranking #1   91% of the time (41 out of 45 weeks). Furthermore in the current season Univision has been the #1 Network on Friday nights 6 out of 7 weeks for the demographic.

Univision’s entire primetime lineup ranked among the top 5 programs for Adults 18-34 including the #1 program for the night “La Fuerza del Destino” and #2 “Familia Con Suerte.”

Sunday night’s “¡Mira Quién Baila!” featured guest appearances by Laura Pausini and Adrienne Bailon. The program ranked among the top 10 programs for the night among Adults 18-34 and among top 15 for Adults 18-49.  The second season continues to outpace its prior season performance among Total Viewers 2+ (+4%), Adults 18-49 (+5%) and Adults 18-34 (+10%).

 On Monday night, “Don Francisco Presenta” helped Univision rank as the #3 network among Adults 18-34, increasing its audience compared to the prior week among Total Viewers 2+ (2.2 million; +4%), Adults 18-49 (1.2 million; +5%), and Adults 18-34 (620,000; +13%).

 “Aqui Y Ahora” ranked within the top 20 programs on Tuesday night among both Adults 18-49 and Adults 18-34.  The telecast built its audience versus the prior week among Total Viewers 2+ (+15%; 2.3 million), Adults 18-49 (+10%; 1.2 million), Adults 18-34 (+13%; 677,000)

On Saturday night Univision aired the #5 program for the night among Adults 18-34, “Sabado Gigante” (Giant Saturday) and secured the #3 position for the night among Adults 18-34 out delivering FOX (+24%) and NBC (+117%).

(source: Univision)