Thanks to the strong return of FOX’s Monday lineup and solid performances by GLEE, RAISING HOPE, HELL’S KITCHEN and BONES, FOX ranked No. 1 last week among Adults 18-49, Adults 18-34 and Teens. Season to date, FOX is holding steady in second place this Fall with a 3.0/8 among Adults 18-49.
Key weekly highlights:
FOX’s Monday dramas returned last week after baseball preemptions and posted gains in the adult demo.
HOUSE delivered a 3.7/10 and maintained its season-long title of highest-rated drama of the night among Adults 18-49. In addition, HOUSE was the highest rated program of the night outright among Adults 18-34.
Compared to its most recent original HOUSE was up +3% (vs. 3.6/10, 10/18/10) among Adults 18-49 and ranked #1 in the 8p hour among Adults 18-49 (tie), Adults 18-34, Teens (tie), Women 18-34, and Men 18-49/18-34/25-54.
At 9p, LIE TO ME posted a 1.8/4 among Adults 18-49, up +13% from its last original (1.6/4).
With its Tuesday comedy block, FOX once gain ranked No. 1 on Tuesday night among Adults 18-49, Adults 18-34 and Teens.
GLEE posted a 4.6/13 among Adults 18-49 and was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens.
At 9p RAISING HOPE delivered a 2.5/7 among Adults 18-49 and held its ratings from its last original (2.5/7 on 10/26/10).
After a three week baseball hiatus HELL’S KITCHEN returned on Wednesday to a 2.6/7 for the night among Adults 18-49 and grew in every half hour of the night.
FOX’s Sunday Animation Domination favorites drew a nightly win among Teens, led by week over week Adults 18-49 gains by THE SIMPSONS (+5%) and THE CLEVELAND SHOW (+3%).
10/11 FOX Scripted Programs: Live + 7 in Adults 18-49.
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/31/10), FOX’s scripted programs have shown significant increases among Adults 18-49:
10/11 Season thru 10/31 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 3.4/9 4.5/12 +32%
Lie to Me 1.9/5 2.4/6 +26%
Glee 4.6/13 5.5/15 +20%
Raising Hope 2.6/7 2.9/7 +12%
Running Wilde 1.7/5 1.9/5 +12%
Bones 2.6/8 3.5/10 +35%
Fringe 2.0/6 2.9/7 +45%
Good Guys 0.7/3 1.0/3 +43%
Simpsons 3.6/10 3.9/11 +8%
Cleveland 2.9/8 3.2/8 +10%
Family Guy 4.1/10 4.8/11 +17%
American Dad 2.7/7 3.1/7 +15%
10/11 FOX Scripted Programs: Live +7 in Total Viewers
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/31/10), FOX’s scripted programs have shown significant increases among Total Viewers:
10/11 Season thru 10/31 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 9.2 11.4 +24%
Lie to Me 5.3 6.6 +25%
Glee 11.0 12.7 +15%
Raising Hope 6.2 6.9 +11%
Running Wilde 4.0 4.4 +10%
Bones 9.6 11.6 +21%
Fringe 5.4 7.2 +33%
Good Guys 2.4 3.0 +25%
Simpsons 7.7 8.4 +9%
Cleveland 6.3 6.8 +8%
Family Guy 8.3 9.6 +16%
American Dad 5.8 6.4 +10%
Weekly Program Rankers***
FOX had 5 of the Top 20 programs among Adults 18-49: GLEE (No. 3), THE SIMPSONS (No. 9), HOUSE (No. 11), FAMILY GUY (No. 15) and THE CLEVELAND SHOW (No. 19).
FOX had 7 of the Top 20 programs among Adults 18-34: GLEE (No. 2), THE SIMPSONS (No. 3), FAMILY GUY (No. 5), THE CLEVELAND SHOW (No. 8 tie), HOUSE (No. 8 tie), AMERICAN DAD (No. 11) and RAISING HOPE (No. 17).
FOX had 7 of the Top 20 programs among Teens: GLEE (No. 1), FAMILY GUY (No. 2), THE SIMPSONS (No. 4 tie), THE CLEVELAND SHOW (No. 4 tie), AMERICAN DAD (No. 6), RAISING HOPE (No. 11) and HOUSE (No. 18).
FOX had 1 of the Top 20 programs among Total Viewers: GLEE (No. 17).
***Weekly Rankers exclude all sports pre- and post-games.
Week 10/25-10/31/10: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 8 – 14, 2010
MONDAY
8:00-9:01 HOUSE: (A18-49: 3.7/10, 9.6 Mil Total Viewers)
9:01-10:00 LIE TO ME: (A18-49: 1.8/4, 5.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.7/7, 7.5 Mil Total Viewers)
HOUSE posted a 3.7/10 and maintains its season-long title of highest rated drama of the night among Adults 18-49, outperforming ABC’s Castle, CBS’ Hawaii Five-O and NBC’s The Event and Chase and was the highest rated program of the night outright in Adults 18-34. Compared to its most recent original HOUSE was up +3% (vs. 3.6/10, 10/18/10) among Adults 18-49. HOUSE ranked #1 in the 8p hour among Adults 18-49 (tie), Adults 18-34, Teens (tie), Women 18-34, and Men 18-49/18-34/25-54.
LIE TO ME at 9p delivered a 1.8/4 among Adults 18-49, up +13% from two weeks ago (1.6/4). LIE TO ME ranked #3 in the 9p hour among Adults 18-49.
FOX ranked #3 for the night among Adults 18-49, #1 in Adults 18-34 (tie) and Men 18-34.
TUESDAY
8:00-9:01 GLEE: (A18-49: 4.6/13, 11.0 Mil Total Viewers)
9:01-9:31 RAISING HOPE: (A18-49: 2.5/7, 5.8 Mil Total Viewers)
9:31-10:00 RUNNING WILDE: (A18-49: 1.3/3, 2.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 3.3/9, 7.7 Mil Total Viewers)
FOX ranked #1 for the night among Adults 18-49, Adults 18-34 and Teens.
GLEE posted a 4.6/13 among Adults 18-49 and was the highest rated program of the night among Adults 18-49, Adults 18-34 and Teens as it has been on all its six Tuesdays so far this season.
GLEE won the 8p hour among Adults 18-49, Adults 18-34 and Teens.
At 9p RAISING HOPE delivered a 2.5/7 among Adults 18-49, even from two weeks ago (2.5/7 on 10/26/10). RAISING HOPE ranked #3 in the half hour among Adults 18-49 and #1 in Adults 18-34 and Teens (tie).
RUNNING WILDE at 9:30p posted a 1.3/3 among Adults 18-49 and ranked #4 in the 9:30p half hour among Adults 18-49.
WEDNESDAY
8:00-10:00 HELL’S KITCHEN: (A18-49: 2.6/7, 5.7 Mil Total Viewers)
After a three week baseball hiatus HELL’S KITCHEN returned to a 2.6/7 for the night among Adults 18-49. HELL’S KITCHEN grew every half hour of the night and gained +12% in its last half hour over its first (2.8/8 vs. 2.5/7).
Back to back episodes of HELL’S KITCHEN gave FOX the #3 rank for the night among Adults 18-49 and #2 among Adults 18-34.
THURSDAY
8:00-9:00 BONES: (A18-49: 2.6/7, 9.2 Mil Total Viewers)
9:00-10:00 FRINGE: (A18-49: 1.7/5, 4.8 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 2.2/6, 7.0 Mil Total Viewers)
BONES at 8p posted a 2.6/7 among Adults 18-49, up a tenth from the previous week. BONES ranked #2 in the hour among Adults 18-49 and #1 in Adults 18-34.
At 9p FRINGE posted a 1.7/5 among Adults 18-49 and ranked #4 in the hour among Adults 18-49.
FOX ranked #3 for the night in Adults 18-49 (tie).
FRIDAY
8:00-9:01 HOUSE (R): (A18-49: 1.0/3, 3.3 Mil Total Viewers)
9:01-10:00 GOOD GUYS: (A18-49: 0.7/2, 2.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 0.9/3, 2.8 Mil Total Viewers)
At 8p an encore HOUSE posted a 1.0/3 among Adults 18-49 and THE GOOD GUYS posted a 0.7/2 at 9p.
FOX ranked #5 for the night in Adults 18-49 and #4 among Adults 18-34 (tie).
SATURDAY
8:00-8:30 COPS: (A18-49: 1.5/5, 4.2 Mil Total Viewers)
8:30-9:00 COPS (R): (A18-49: 1.5/5, 4.5 Mil Total Viewers)
9:00-10:00 AMERICA’S MOST WANTED: (A18-49: 1.3/4, 4.2 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18-49: 1.4/4, 4.3 Mil Total Viewers)
COPS at 8p and 8:30p each ranked #1 in their respective time periods among Adults 18-49, Adults 18-34, Adults 25-54 and most key male and female demos.
At 9p, AMERICA’S MOST WANTED ranked #1 in its hour among Adults 18-49, Adults 25-54 and all key female demos.
FOX ranked #1 for the night on a total primetime basis among Adults 18-49, Adults 18-34 (tie), Adults 25-54, Women 18-49/18-34/25-54 (tie) and Men 18-49 (tie).
SUNDAY
7:00-7:52 NFL OVERRUN: (A18-49: 10.1/29, 28.2 Mil Total Viewers)
7:52-8:02 THE OT: (A18-49: 5.0/14, 13.1 Mil Total Viewers)
8:02-8:33 SIMPSONS: (A18-49: 3.9/10, 8.8 Mil Total Viewers)
8:33-9:02 CLEVELAND: (A18-49: 3.1/7, 6.7 Mil Total Viewers)
9:02-9:33 FAMILY GUY: (A18-49: 3.4/8, 7.1 Mil Total Viewers)
9:33-10:02 AMERICAN DAD: (A18-49: 2.5/6, 5.4 Mil Total Viewers)
7:00-10:02 FOX PRIME: (A18-49: 5.1/13, 12.9 Mil Total Viewers)
THE SIMPSONS at 8p posted a 3.9/10 among Adults 18-49, up +5% from last week (3.7/9). THE SIMPSONS ranked #2 in the half hour among Adults 18-49 and # 1 in Adults 18-34, Teens, Men 18-34 and Women 18-34.
CLEVELAND at 8:30p did a 3.1/7 among Adults 18-49, up +3% from last week (3.0/7). CLEVELAND ranked #2 in the half hour among Adults 18-49 and Adults 18-34 and #1 in Teens.
FAMILY GUY posted a 3.4/8 among Adults 18-49 and ranked #3 in its half hour among Adults 18-49, #2 in Adults 18-34 and #1 in Teens.
AMERICAN DAD delivered a 2.5/6 at 9:30p among Adults 18-49, ranking #4 in the 9:30p half hour among Adults 18-49, #3 in Adults 18-34 and #2 in Teens.
FOX ranked #2 for the night among Adults 18-49 and Adults 18-34 and #1 in Teens and Women 18-34.
NOVEMBER 8 – 14, 2010
TOTAL PRIMETIME
ADULTS 18-49 ADULTS 18-34 VIEWERS (Mil)
FOX 2.8/8 FOX 2.6/8 FOX 7.3
ABC 2.6/8 ABC 2.0/6 ABC 10.1
CBS 2.5/7 CBS 1.6/5 CBS 10.7
NBC 2.4/7 NBC 2.0/6 NBC 7.4
(source: FOX)
