Week 8: NBC's pace set by 'Sunday Night Football'

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Paced by “NBC Sunday Night Football” and with another strong showing from its Thursday comedy line-up, NBC averaged a 2.4 rating, 7 share in adults 18-49 and 7.4 million viewers overall for the week of November 8-14, according to in-home viewing figures from Nielsen Media Research.  For the week, NBC ranked #2 in adults 18-34 and all key adult-male demographics – men 18-34, 18-49 and 25-54


NBC Sports’ “Sunday Night Football” telecast of the New England Patriots’ 39-26 victory over the Pittsburgh Steelers ranked #1 among all primetime programs this week in adults 18-49, marking the tenth straight week in which “NBC Sunday Night Football” has topped the weekly rankings in primetime’s key demographic. 

“Sunday Night Football” also ranked #1 among all primetime programs for the week adults 25-54, adults 18-34 and all key adult-male demographics – men 18-34, 18-49 and 25-54.  With an average 21.2 million viewers overall, “Sunday Night Football” also ranked #1 among all primetime programs in total viewers.

Season to date, “Sunday Night Football” is the #1 program in adults 18-49 and other key demographic measures, including adults 18-34 and adults 25-54.  Also ranking among the top 10 programs season-to-date in adults 18-49 is NBC’s Thursday comedy “The Office,” which is tied for #8 among all programs (“most current” averages; rankings exclude all football pre-game and post-game telecasts).  In adults 18-34, “The Office” ranks #4 among all programs season-to-date, behind only “Sunday Night Football,” “Glee” and “Modern Family.”

Primetime averages for the week of November 8-14 in adults 18-49 were Fox (2.8/8), ABC (2.6/8), CBS (2.5/7), NBC (2.4/7) and CW (1.0/3).  In overall total viewers the weekly averages were CBS (10.7 million), ABC (10.1 million), NBC (7.4 million), Fox (7.3 million) and CW (2.2 million).

Season-to-date through eight weeks, NBC is tied for #3 in adults 18-49, up 4 percent in 18-49 rating versus the first eight weeks of last season (2.8 vs. 2.7).  NBC is also tied for #3 season-to-date in adults 25-54, up 6 percent in 25-54 rating versus the first eight weeks last year (3.3 vs. 3.1).  NBC is up 3 percent year-to-year in total viewers through the first eight weeks of the season (8.060 million vs. 7.820 million).

WEEKLY AVERAGES

Average rating, share and audience in each category
ADULTS 18-49
Fox 2.8/8, 3.7 million
ABC 2.6/8, 3.5 million
CBS 2.5/7, 3.2 million
NBC 2.4/7, 3.2 million
CW 1.0/3, 1.3 million

Each rating point equals 1.31 million viewers

ADULTS 25-54
ABC 3.4/9, 4.2 million
CBS 3.4/9, 4.2 million
Fox 3.0/8, 3.8 million
NBC 2.9/7, 3.6 million
CW 0.9/2, 1.2 million
Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 3.6/10, 10.7 million
ABC 3.4/9, 10.1 million
NBC 2.5/7, 7.4 million
Fox 2.3/6, 7.3 million
CW 0.8/2, 2.2 million
Each rating point equals 2.95 million viewers
 
2010-11 SEASON AVERAGES

Average rating, share and audience in each category

ADULTS 18-49
CBS 3.3/9, 4.4 million
Fox 3.0/8, 3.9 million
NBC 2.8/8, 3.7 million
ABC 2.8/8, 3.7 million
CW 1.2/3, 1.6 million

Each rating point equals 1.31 million viewers

ADULTS 25-54
CBS 4.3/11, 5.4 million
ABC 3.5/9, 4.4 million
NBC 3.3/8, 4.1 million
Fox 3.3/8, 4.1 million
CW 1.1/3, 1.4 million
Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 4.3/11, 12.7 million
ABC 3.4/9, 9.9 million
Fox 2.8//7, 8.2 million
NBC 2.7/7, 8.1 million
CW 0.9/2, 2.6 million
Each rating point equals 2.95 million viewers

NOTE: All national ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”
 
(source: NBC)