Thus Far in the 2010/2011 Season, TeleFutura Continues to Produce More Nightly Wins Over Telemundo Versus the Same Period In the 2009/2010 Season Among Key Demographics
TeleFutura Highlights – NPM Broadcast Prime Week of 11/08/10:
• Last week, TeleFutura averaged 784,000 Total Viewers 2+, 466,000 Adults 18-49 and 286,000 Adults 18-34.
• Compared to its previous week performance (11/01/10 – 11/07/10), TeleFutura experienced audience increases among Total Viewers 2+ (+5%), Adults 18-49 (+4%) and Adults 18-34 (+3%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm).
• Thus far in the 2010/11 season, TeleFutura continues to produce more nightly wins over Telemundo during Broadcast Prime (M-Sat 8p-11p, Su 7p-11p) versus the same period in the 2009/10 Season among Total Viewers 2+ (18 nights vs. 13 nights), Adults 18-49 (24 nights vs. 15 nights) and Adults 18-34 (24 nights vs. 13 nights).
• Now in its sixth week TeleFutura’s 10pm novela “India” :
Attracted 800,000 Total Viewers 2+, 447,000 Adults 18-49 and 240,000 Adults 18-34.
Delivered more Total Viewers 2+ in the hour versus Telemundo’s “Alguien Te Mira” (TF 800,000 vs. TEL 763,000; +5% Adv.).
• On average, TeleFutura beat Telemundo, among Adults 18-49 (TF 524,000 vs. TEL 482,000) and Adults 18-34 (TF 326,000 vs. TEL 324,000) during weekend prime.
On Sunday night (November 14, 2010) from 7pm-11pm, TeleFutura’s primetime programming that included “Fútbol Liga Mexicana: America vs. Unam” and back-to-back movie airings of “Cine de las Estrellas: La Batalla de Riddick” and “Cine de las Estrellas Sun 2: Errores Mortales” beat Telemundo’s prime time line-up which included “Cine en Casa: Balto” and “Cine Millonario: The Incredible Hulk” among Total Viewers 2+ (TF 1.1 million vs. TEL 990,000; +9% Adv.), Adults 18-49 (TF 675,000 vs. TEL 560,000; +21% Adv.) and Adults 18-34 (TF 419,000 vs. TEL 371,000; +13% Adv.).
(source: Univision)