In the current 2010/11 Season, TeleFutura Continues To Produce More Nightly Wins over Telemundo Versus The Same Period In The 2009/10 Season Among Key Demographics.
TeleFutura Highlights – NPM Broadcast Prime Week of 11/18/10
• Last week, TeleFutura generated over 900,000 Total Viewers 2+ (937,000), nearly 600,000 Adults 18-49 (594,000) and 360,000 Adults 18-34.
• The network saw its audience increase by double-digit margins among Total Viewers 2+ (+20%), Adults 18-49 (+27%) and Adults 18-34 (+26%) during broadcast prime versus its prior week performance (11/08/10 – 11/14/10).
• In the current 2010/11 Season, TeleFutura continues to generate more nightly wins over Telemundo during Broadcast Prime versus the same period in the 2009/10 Season among Total Viewers 2+ (20 nights vs. 13 nights), Adults 18-49 (26 nights vs. 15 nights) and Adults 18-34 (24 nights vs. 14 nights).
• In its 7th week, TeleFutura’s M-F 10pm novela “India” averaged 939,000 Total Viewers 2+, 549,000 Adults 18-49 and 302,000 Adults 18-34. Additionally, India
ü Grew its audience by double-digit margins among Total Viewers 2+ (939,000 vs. 800,000; +17%), Adults 18-49 (549,000 vs. 447,000; +23%) and Adults 18-34 (302,000 vs. 240,000; +26%) compared to its previous week performance.
ü Averaged its second highest weekly performance among Total Viewers 2+, Adults 18-49 and Adults 18-34, since premiering on 10/05/10, last week.
• During weekend broadcast prime, TeleFutura averaged more Total Viewers 2+ (TF 987,000 vs. TEL 926,000; +7% Adv.) and Adults 18-49 (TF 642,000 vs. TEL 586,000; +10% Adv.) than Telemundo.
ü On Saturday night (November 20, 2010) from 8pm-11pm, TeleFutura aired “Fútbol Liga Mexicana: America vs. San Louis” and “Cine de las Estrellas: Asesino por Encargo”, drew slightly more Viewers 2+ (TF 1,097,000 vs. TEL 1,065,000; +3% Adv.) and Adults 18-49 (TF 700,000 vs. TEL 646,000; +8% Adv.) than Telemundo’s “Cine de Impacto: The Marine” and “Cine de Impacto II: Shooter.”
ü On Sunday night (November 21, 2010) from 7pm-11pm, TeleFutura’s primetime line-up that included “Fútbol Liga Mexicana: Santos vs. Jaguares” and “Cine de las Estrellas Sun 2: Timeline” out-performed Telemundo’s prime time programming which included “Cine en Casa: The Ant Bully” and “Cine Millonario: Three Kings” among Total Viewers 2+ (TF 904,000 vs. TEL 822,000; +10% Adv.) and Adults 18-49 (TF 598,000 vs. TEL 542,000; +10% Adv.)
(source: Univision)
