Week May 3- 9; FOX the ‘American Idol’ w/ ‘GLEE’ dominated

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FOX continued its winning streak and remained the only broadcast network to post year-over-year gains this season (+3%). Four nightly wins, led by dominant performances by AMERICAN IDOL and GLEE, kept FOX at No. 1 for the season, out-pacing the next highest rated competitor by +16%.


On Monday, FOX’s HOUSE and 24 combo ranked No. 1 among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.

At 8p HOUSE posted a 3.9/11 among Adults 18-49 and was the highest rated program of the night among Adults 18-34. HOUSE ranked No. 1 in the 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.

At 9p, ‘24’ delivered a 2.8/7, up +9% among Adults 18-34. In fact, Monday’s ‘24’ posted the show’s highest Adults 18-34 rating in almost three months (since 2/8/10). 

FOX dominated Tuesday night with the No. 1 and No. 2 programs of the night in AMERICAN IDOL and GLEE. The hit shows delivered a nightly win among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. 

The AMERICAN IDOL Top 5 performance show posted a 6.2/18 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos. AMERICAN IDOL showed advantages over its nearest competitors in the hour of +100% among Adults 18-49, +113% among Adults 18-34, +183% among Teens and +16% in Total Viewers.

Week four of GLEE posted a 4.9/13 among Adults 18-49 and remained the highest rated new scripted series of the season among Adults 18-49. GLEE was the highest rated program of the night among young adults and teens, and in head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +23% among Adults 18-49, +43% among Adults A18-34 and +150% among Teens.

So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49, +50% among Adults 18-34, +58% among Teens and +73% among Total Viewers.

With the AMERICAN IDOL Top Five results show, Wednesday night saw another dominant win for FOX among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos:

The AMERICAN IDOL Top Five results show posted a 6.5/18 among Adults 18-49 and grew +5% among Adults 18-49, +41% in Teens and +12% in Total Viewers compared to Tuesday’s performance. AMERICAN IDOL outperformed the previous week’s results by +23% among Teens.

AMERICAN IDOL’s Tue/Wed average outperformed ABC’s Dancing With The Stars Mon/Tue average by +85% among Adults 18-49 and +11% in Total Viewers.
So far this season, AMERICAN IDOL is showing 91% year-over-year retention among Adults 18-49, 91% among Adults 18-34, 95% among Teens and 92% in Total Viewers (Most Current ratings vs. Comparable Most Current).

Saturday’s NASCAR RACE: DARLINGTON 500 led FOX to a win among Adults 18-49, Total Viewers, and most key demos and No. 2 finish among Adults 18-34 and Teens.

Season-To-Date
Compared to the same weeks of the 08/09 season (9/22/08-5/09/09), FOX is up +3% among Adults 18-49 (3.7/10 vs. 3.6/10) and up +2% among Total Viewers (10.0 vs. 9.8 Mil).  Among Adults 18-49: CBS and The CW are even and ABC (-7%) and NBC (-4%) are down.

09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 4/25/10), FOX’s dramas have shown significant increases among Adults 18-49 including:

09/10 Season thru 4/25      Live+Same Day Adults 18-49      Live + 7 Adults 18-49   % Change
24                                                      3.0/7                                          3.7/9                         +23%
Human Target                                   2.4/7                                         2.9/8                          +21%
House                                               4.1/11                                       5.0/13                         +22%         
Lie to Me                                           2.5/6                                          2.9/7                          +16%
Glee                                                  3.2/9                                         3.9/10                         +22%
Bones                                                2.6/8                                         3.2/9                          +23%   
Fringe                                                2.1/6                                         2.9/7                           +38%
Dollhouse                                          0.8/3                                         1.2/4                           +50%         

09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 4/25/10), FOX’s dramas have shown significant increases among Total Viewers including:

09/10 Season thru 4/25     Live+Same Day P2+ (Mil.)      Live + 7 P2+ (Mil.)        % Change
24                                                     9.4                                       11.1                         +18%
Human Target                                  8.2                                        9.6                          +17%
House                                             11.0                                       12.8                         +16%
Lie to Me                                          6.9                                         8.0                          +16%
Glee                                                 7.4                                         8.8                          +19%
Bones                                               9.3                                       10.7                         +15%
Fringe                                               5.9                                        7.6                          +29%
Dollhouse                                    2.2                                     3.0                        +36%

Weekly Program Rankers
FOX had 5 of the Top 20 programs among Adults 18-49:  AMERICAN IDOL WEDNESDAY (No. 1), AMERICAN IDOL TUESDAY (No. 2), GLEE (No. 3), HOUSE (No. 8) and FAMILY GUY (No. 10).
FOX had 8 of the Top 20 programs among Adults 18-34:  GLEE (No. 1), AMERICAN IDOL TUESDAY (No. 2), AMERICAN IDOL WEDNESDAY (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 6 tie), HOUSE (No. 6 tie), THE CLEVELAND SHOW (No. 12) and THE SIMPSONS (No. 14).
FOX had 8 of the Top 20 programs among Teens: AMERICAN IDOL WEDNESDAY (No. 1), GLEE (No, 2), AMERICAN IDOL TUESDAY (No. 3), FAMILY GUY (No. 4), AMERICAN DAD (No. 5), THE SIMPSONS (No. 7), THE CLEVELAND SHOW (No. 9 and 24 (No. 19).
FOX had 3 of the Top 20 programs in Total Viewers:  AMERICAN IDOL Wednesday (No. 2), AMERICAN IDOL Tuesday (No. 3) and GLEE (No. 13).

Week 4/19-4/25/10: Live+7

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NIGHTLY AND PROGRAM HIGHLIGHTS –  MAY 3 – 9, 2010
MONDAY
8:00-9:01        HOUSE: (A1849: 3.9/11, 10.0 Mil Total Viewers)
9:01-10:00      24: (A1849: 2.8/7, 9.0 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A1849: 3.4/9, 9.5 Mil Total Viewers)

FOX won the night among Adults 18-49, Adults 18-34, Women 18-34 and Men 18-49/18-34/25-54 (tie).

At 8p HOUSE posted a 3.9/11 among Adults 18-49 and was the highest rated program of the night among Adults 18-34, out-performing ABC’s Dancing With the Stars, Romantically Challenged, Castle, CBS’ How I Met Your Mother, Rules of Engagement, Big Bang Theory, CSI: Miami and NBC’s Chuck and Law And Order.  HOUSE ranked No. 1 in the 8p hour among Adults 18-49, Adults 18-34, Women 18-34 and all key male demos.

At 9p, ‘24’ posted a 2.8/7, up +9% in Adults 18-34 (2.4/7 vs. 2.2/6). ‘24’ posted its highest Adults 18-34 rating in almost three months (since 2/8/10).  ‘24’ ranked No. 3 in its hour among Adults 18-49 and No. 2 in Adults 18-34.

TUESDAY
8:00-9:01        AMERICAN IDOL: (A1849: 6.2/18, 17.5 Mil Total Viewers)
9:01-10:01      GLEE: (A1849: 4.9/13, 11.6 Mil Total Viewers)
8:00-10:01      FOX PRIME: (A1849: 5.6/15, 14.6 Mil Total Viewers)

FOX had the No. 1 and No. 2 programs of the night with AMERICAN IDOL and GLEE as it won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.  In fact, FOX outperformed its nearest competition for the night by +87% among Adults 18-49 (5.6/15 vs. 3.0/8 for NBC), +108% among Adults 18-34 (5.0/15 vs. 2.4/7 for NBC), +192% among Teens (3.5/13 vs. 1.2/4 for ABC) and +4% in Total Viewers (14.6 vs. 14.1 for CBS).

The Top 5 on AMERICAN IDOL posted a 6.2/18 among Adults 18-49 and dominated its 8p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.  
 
In the 8p hour AMERICAN IDOL showed advantages over its nearest competitors of +100% among Adults 18-49 (6.2/18 vs. 3.1/9 for CBS), +113% among Adults 18-34 (4.9/17 vs. 2.3/8 for NBC), +183% among Teens (3.4/13 vs. 1.2/5 for ABC) and +16% in Total Viewers (17.5 vs. 15.1 Mil for CBS.) 

Week four of GLEE posted a 4.9/13 among Adults 18-49 and won the 9p hour among Adults 18-49, Adults 18-34/25-54, Teens and all key female demos and in head to head competition in the 9p hour, GLEE outperformed its nearest competitors by +23% among Adults 18-49 (4.9/13 vs. 4.0/10 for ABC), +43% among Adults A18-34 (5.0/14 vs. 3.5/10 for ABC) and +150% among Teens (3.5/12 vs. 1.4/5 for ABC and NBC).

GLEE is the highest rated new scripted series of the season among Adults 18-49 and Adults 18-34. GLEE was the highest rated program of the night among Adults 18-34 and Teens.

So far this spring GLEE has outperformed its prior season originals average (Wed 9p) by +58% among Adults 18-49 (5.2/14 vs. 3.3/9), +50% among Adults 18-34 (5.4/15 vs. 3.6/11), +58% among Teens (3.8/13 vs. 2.4/9) and +73% among Total Viewers (12.6 vs. 7.3 Mil.)

WEDNESDAY
8:00-9:00        LIE TO ME (RS): (A1849: 1.3/4, 4.4 Mil Total Viewers)
9:00-10:00      AMERICAN IDOL: (A1849: 6.5/18, 19.6 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A1849: 3.92/12, 12.0 Mil Total Viewers)

At 8p an encore LIE TO ME drew a 1.3/4 among Adults 18-49 and ranked No. 5 in the time period among Adults 18-49 and in Adults 18-34.

At 9p the Final Five results show of AMERICAN IDOL posted a 6.5/18 among Adults 18-49 and showed growth compared to Tuesday’s performance show of +5% among Adults 18-49 (vs. 6.2/18), +41% in Teens (4.8/16 vs. 3.4/13) and +12% in Total Viewers (19.6 vs. 17.5 Mil.)  AMERICAN IDOL outperformed last week’s results by +23% among Teens (4.8/16 vs. 3.9/14).

AMERICAN IDOL won the 9p hour among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos and showed advantages over its nearest competitors of +97% among Adults 18-49 (6.5/18 vs. 3.3/9 for CBS), +66% among Adults 18-34 (4.8/16 vs. 2.9/9 for ABC), +215% among Teens (4.1/15 vs. 1.3/5 for ABC) and +58% in Total Viewers (19.6 vs. 12.4 Mil for CBS). 

AMERICAN IDOL’s Tue/Wed average for the week outperformed ABC’s Dancing With The Stars Mon/Tue average by +85% among Adults 18-49 (6.3/18 vs. 3.4/10) and +11% in Total Viewers (18.5 vs. 16.6 Mil.) 
So far this season, AMERICAN IDOL’s Most Current ratings vs. the comparable Most Current weeks last year show 91% retention among Adults 18-49 (8.8/23 vs. 9.7/24), 91% among Adults 18-34 (7.3/21 vs. 8.0/22), 95% among Teens (6.1/20 vs. 6.4/21) and 92% in Total Viewers (24.2 vs. 26.2 Mil.)

FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Teens and all key demos.  In fact, FOX outperformed its nearest competition for the night by +63% among Adults 18-49 (3.9/12 vs. 2.4/8 for CBS), +71% among Adults 18-34 (2.9/10 vs. 1.7/6 for ABC), +130% among Teens (2.3/9 vs. 1.0/4 for ABC) and +25% in Total Viewers (12.0 vs. 9.6 Mil for CBS).

THURSDAY
8:00-9:00        BONES: (A1849: 2.5/8, 9.0 Mil Total Viewers)
9:00-10:00      FRINGE: (A1849: 2.2/6, 5.8 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A1849: 2.4/7, 7.4 Mil Total Viewers)
 
BONES at 8p posted a 2.5/8 among Adults 18-49.  In head to head competition in the 8p hour BONES outperformed ABC’s Flash Forward by +92% among Adults 18-49 (2.5/8 vs. 1.3/4).

BONES ranked No. 2 in the hour among Adults 18-49 and Adults 18-34.

FRINGE at 9p posted a 2.2/6 among Adults 18-49 and was up +10% compared to last week among Adults 18-49 (vs. 2.0/6), +13% among Adults 18-34 (1.7/5 vs. 1.5/5) and +4% in Total Viewers (5.8 vs. 5.6 Mil).  

FRINGE ranked No. 4 in the hour among Adults 18-49 and Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 (tie) and No. 4 among Adults 18-34.

FRIDAY
8:00-9:00        HOUSE (R): (A1849: 1.1/4, 3.1 Mil Total Viewers)
9:00-10:00      KITCHEN NIGHTMARES: (A1849: 1.5/5, 3.5 Mil Total Viewers)
8:00-10:00      FOX PRIME: (A1849: 1.3/5, 3.3 Mil Total Viewers)

At 8p, a HOUSE encore posted a 1.1/4 and ranked No. 4 in its time period among Adults 18-49 and Adults 18-34 (tie).

At 9p, KITCHEN NIGHTMARES delivered a 1.5/5 ranking No. 3 among Adults 18-49 and No. 2 among Adults 18-34.

FOX ranked No. 3 for the night among Adults 18-49 and No. 2 among Adults 18-34 (tie).

SATURDAY
7:47-11:46       NASCAR RACE: DARLINGTON 500 (S): (A1849: 2.2/8, 7.0 Mil Total Viewers)
8:00-11:00       FOX PRIME (S): (A1849: 2.2/8, 6.9 Mil Total Viewers)

NASCAR RACE: DARLINGTON 500 led FOX to a win among Adults 18-49, Total Viewers, and most key demos and a No. 2 finish among Adults 18-34 and Teens.

      
SUNDAY
7:00-7:29        TIL DEATH: (A1849: 0.7/3, 1.8 Mil Total Viewers)
7:30-7:59        SIMPSONS (R): (A1849: 1.2/4, 2.7 Mil Total Viewers)
7:59-8:31        SIMPSONS: (A1849: 2.7/9, 5.7 Mil Total Viewers)
8:31-9:00        CLEVELAND SHOW: (A1849: 2.6/8, 5.3 Mil Total Viewers)
9:00-9:31        FAMILY GUY: (A1849: 3.8/10, 7.2 Mil Total Viewers)
9:31-10:00      AMERICAN DAD: (A1849: 3.0/8, 5.8 Mil Total Viewers)
7:00-10:00      FOX PRIME: (A1849: 2.3/7, 4.8 Mil Total Viewers)

FOX won the night among Adults 18-34, Teens and Men 18-49/18-34/25-54 (tie) and ranked No. 2 in Adults 18-49.

At 8p THE SIMPSONS posted a 2.7/9 among Adults 18-49, the same as last week.  THE SIMPSONS ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens, Women 18-34 and Men 18-49/18-34.  At 8:30p THE CLEVELAND SHOW posted a 2.6/8 among Adults 18-49, same as last week as it ranked No. 2 in the time period among Adults 18-49 and No. 1 in Adults 18-34, Women 18-34 and Men 18-49/18-34.

At 9p FAMILY GUY posted a 3.8/10 among Adults 18-49, up +9% from last week (3.5/9).  FAMILY GUY won the half hour among Adults 18-49, Adults 18-34, Teens, and all key male demos.  AMERICAN DAD at 9:30p posted a 3.0/8 among Adults 18-49, up +11% from its last original on 4/25/10 (2.7/7).  AMERICAN DAD ranked No. 2 in the half hour among Adults 18-49 and No. 1 in Adults 18-34, Teens and Men 18-49/18-34.

TIL DEATH at 7p (0.7/3) and an encore THE SIMPSONS at 7:30p (1.2/4) combined to rank No. 3 in the hour among Adults 18-49 (tie) and No. 2 in Adults 18-34 and Teens.

MAY 3 – 9, 2010

TOTAL PRIMETIME
ADULTS 1849           ADULTS 1834           VIEWERS (Mil)
FOX   2.9/9                 FOX    2.5/9                FOX      8.1
ABC   2.5/8                 ABC    1.9/7               ABC      8.2
CBS   2.3/7                 CBS    1.5/5                CBS    10.1
NBC   1.9/6                NBC    1.5/5                NBC      5.6

NATIONAL NIELSEN RATINGS FOR THE WEEK OF MAY 3 – 9, 2010

(source: FOX)