Westwood One announced a multi-year strategic partnership with AirSage, Inc. to combine traffic speed and flow information derived from cell phone signals with Westwood One’s traffic incident reporting expertise. Westwood One’s Metro Traffic will improve the accuracy of traffic information available to commuters, offering significant advancements in the reporting of travel times, faster alerts, and better alternative route suggestions. Metro Traffic will begin to roll out the innovative reporting technology in September.
“Our partnership with AirSage merges Metro Traffic’s market-leading experience with cutting-edge cellular technology to provide local traffic reports that are simply more accurate than what is currently available anywhere,” said Jonathan Marshall, Westwood One EVP – Business Affairs & Strategic Development. “We’ve been searching for a technology that provides accurate speed and flow data to complement our strategy of providing premium content to our media partners.”
As the leading provider of traffic information, Metro Traffic serves 129 markets with incident monitoring services covering more than 350,000 miles of roadway. AirSage, the only U.S. supplier of traffic data from cell phone signaling systems, compiles and analyzes the anonymous real-time experiences of tens of millions of drivers to report up-to-the-minute traffic flows and speeds. The combined offering, an industry milestone, will vastly expand coverage of secondary roadways and provide best-choice alternatives to minimize the hassles of daily commuting.