Westwood One announced a major partnership with Cumulus Media that will bring Billy Bush to radio listeners in 25 new markets. Phase One of the partnership adds eight Cumulus stations to the growing list of affiliates for The Billy Bush Show, while Phase Two debuts a brand new Billy Bush weekend countdown show airing on 25 Cumulus stations.
“The feedback we have received since launching The Billy Bush Show just a few months ago has been outstanding across the board,” said Max Krasny, SVP/Entertainment Division for Westwood One. “The stars love talking to Billy, listeners love Billy’s style and stations are loving their Billy powered ratings leaps. Great content plus great stations, equals great ratings.”
“Creating and sustaining great brands is all about focus and association”, said John Dickey, Cumulus COO. “Billy Bush is one of the biggest and fastest growing pop culture brands in the country. Billy has his finger on the pulse of entertainment. Access Hollywood’s success proves that. We are excited about this association and look forward to creatively marrying Billy’s brand into our brands.”
The Billy Bush Show, airing Monday-Friday, is a four-hour evening talk and music show, hosted by Access Hollywood’s Billy Bush and focusing on top entertainment stories; personalities in the news; celebrity guests and listener interaction. Billy Bush’s Weekend Countdown will be a new three-hour interactive listener experience featuring Billy Bush counting down the top 30 songs of the week, along with the top celebrity interview clips and entertainment news from the week that was.
